Matsuya's Official X Announces Ginowan Store Opening Sale (Through June 2)

Matsuya’s official X account (@matsuya_foods) posted at 5:23 PM on May 22, 2026, announcing “Matsuya/Matsunoya Ginowan Store (2302)” (2-8-6-101 Uehara, Ginowan City, Okinawa Prefecture), which opened at 10:00 AM that day. As this marks the 10th store opening in Okinawa Prefecture, the post included details of the opening sale running from 10:00 AM on May 22 to 10:00 AM on June 2, a link to store details, and a request for on-site reports.

Original Post

🎉Today, “Matsuya/Matsunoya Ginowan Store” opened in Okinawa Prefecture!!

This makes it the 10th store in Okinawa Prefecture!

Matsuya in Okinawa… I want to go too~ If you’re in the area, please send us a report (╹◡╹)

An opening sale is currently underway!

↓Store details here↓ https://pkg.navitime.co.jp/matsuyafoods/spot/detail?code=0000002302

Beyond the opening announcement and opening sale details, it’s unusual for the structure to include the official account itself admitting “I want to go too~” while asking readers, “if you’re in the area, please send us a report.”

Opening Sale Details Visible in the Attached Image

The announcement image attached to the post prominently features the opening date/time and two specially priced menu items covered by the opening sale.

Item	Details
Opening Date/Time	Friday, May 22, 2026, 10:00 AM
Opening Sale Period	Friday, May 22, 2026, 10:00 AM – Tuesday, June 2, 2026, 10:00 AM
Sale Duration	Approximately 11 days
Special-Price Item 1	Beef Bowl with Fresh Vegetable Salad Set: 500 yen
Special-Price Item 2	Loin Katsu Set Meal: 590 yen
Store Format	Combined Matsuya (Beef Bowl) and Matsunoya (Tonkatsu) store

The catchphrase at the top of the image reads “We want to be everyone’s dining table.”, foregrounding the store’s position as a combined Matsuya + Matsunoya store. The map in the image shows a roadside location near Ginowan City Hall and the Ginowan Civic Hall.

Same New-Store Announcement Pattern as the April 25 “Ota Maruyama Store”

For recent Matsuya new store openings, a pattern has continued where the official X account drops an announcement plus opening sale information on the day itself.

Date	New Store	Official X Announcement Characteristics
April 25, 2026	Matsuya Ota Maruyama Store (2266) (Ota City, Gunma Prefecture)	Same-day visit report plus opening sale promotion
May 22, 2026 (this time)	Matsuya/Matsunoya Ginowan Store (Ginowan City, Okinawa Prefecture)	Opening announcement plus request for on-site reports plus opening sale details

For Ota Maruyama Store, the official account itself visited and posted a visit report, but this time — reflecting the distance to Okinawa Prefecture — the structure shifts to relying on readers, with lines like “I want to go too~” and “if you’re in the area, please send us a report.” At this milestone of the 10th store in Okinawa Prefecture, the shift reflects the reality that the official account, based on the mainland, can’t easily make the trip itself.

Matsuya Now Has 10 Stores Total in Okinawa Prefecture

With the 10:00 AM opening on May 22, Matsuya’s presence in Okinawa Prefecture reached 10 stores total. This is Matsuya’s first store in Ginowan City.

Existing 9 Stores in Okinawa Prefecture	Location
Matsuya Uruma Ishikawa Store (1931)	Uruma City
Matsuya Chatan Mihama Store (1966)	Chatan Town, Nakagami District
Matsuya Uruma Akamichi Store (1991)	Uruma City
Matsuya Tomigusuku Store (2105)	Tomigusuku City
Matsuya Naha Shintoshin Store (2194)	Naha City
Matsuya Haebaru Store (2253)	Haebaru Town, Shimajiri District
Matsuya Naha Kojima Store (2269)	Naha City
Matsuya Okinawa Chibana Store (2520)	Okinawa City
Matsuya Naha Oroku Store (2530)	Naha City

The above 9 stores were already operating as of the end of March 2026, and with today’s Ginowan Store opening, Matsuya now has 10 stores total in Okinawa Prefecture. This new Ginowan Store is a combined store with an attached Matsunoya, so the expansion of Matsuya/Matsunoya combined stores within Okinawa Prefecture is also growing in tandem.

Overlap Between the Opening Sale Period and the Bulk-Purchase Campaign Period

This opening sale period (May 22, 10:00 AM – June 2, 10:00 AM) partially overlaps with the “Bowls & Taco Rice Bundle Deal Campaign” (starting 10:00 AM on May 19 through 11:59 PM on May 31, exclusive to Matsuben Net and Matsuya Mobile Order, offering up to 250 yen off). For roughly the 10 days right after the Ginowan Store opening, the in-store opening sale prices and the takeout-focused bundle deal campaign run concurrently.