https://gyumesy.com/en/ A news site about Matsuya en Sat, 12 Sep 2026 19:01:50 GMT https://gyumesy.com/en/articles/xz160s/ https://gyumesy.com/en/articles/xz160s/ Fri, 11 Sep 2026 09:00:21 GMT On September 11, Matsuya's official X account urged fans to bring friends and visit during the ongoing ONE PIECE collaboration, posting "It's good alone, but even better with friends." The second phase runs through 9:59 a.m. on October 6. official https://gyumesy.com/en/articles/pngq5i/ https://gyumesy.com/en/articles/pngq5i/ Fri, 11 Sep 2026 02:50:21 GMT Matsuya's official X account marked September 11's 'Protein Day' by encouraging protein intake through its meat and egg menu items. The post included an illustrated chart of all 20 amino acids, part of a recent string of health-themed commemorative day posts appearing every few days. official https://gyumesy.com/en/articles/zyoejj/ https://gyumesy.com/en/articles/zyoejj/ Fri, 11 Sep 2026 00:56:17 GMT Matsuya Takamatsu Hyogomachi Store will temporarily close for 10 days, from 3 PM on September 25 to 3 PM on October 5, 2026. In the same Kagawa Prefecture, Marugame Kubara Store just reopened in August after a 14-day closure. store https://gyumesy.com/en/articles/8ieyrf/ https://gyumesy.com/en/articles/8ieyrf/ Fri, 11 Sep 2026 00:26:26 GMT Matsuya Sendagi Store will temporarily suspend operations for 10 days, from 15:00 on September 25 to 15:00 on October 5. Within a 1km walking radius are three stores — Hakusan, Nippori, and Nishi-Nippori — two of which operate 24 hours. The other six Matsuya stores in Bunkyo Ward will continue operating as usual. store https://gyumesy.com/en/articles/cl1j33/ https://gyumesy.com/en/articles/cl1j33/ Thu, 10 Sep 2026 14:08:39 GMT 'TOFROM YAESU TOWER,' located near Tokyo Station, opened on September 10, with the 24-hour 'Matsuya TOFROM Yaesu Store' and the co-located 'Matsunoya & My Curry Shokudo TOFROM Yaesu Store' opening on the 1st floor. Matsuya's official X account reported the opening along with an 'Itadakiyaesu' sticker. official https://gyumesy.com/en/articles/djjexz/ https://gyumesy.com/en/articles/djjexz/ Thu, 10 Sep 2026 11:00:25 GMT On the night of September 10, Matsuya's official X account posted a hand-drawn illustration of an eggplant, rendered realistically in colored pencil and marker, tied to the autumn staple Stir-fried Pork and Eggplant with Spicy Miso Set Meal (880 yen). The post used the tagline "The Art of Autumn, the Season of Spicy Miso!" to promote the dish, which is currently on sale. official https://gyumesy.com/en/articles/s4q0rq/ https://gyumesy.com/en/articles/s4q0rq/ Thu, 10 Sep 2026 05:50:48 GMT Matsuya's store-limited 'Pork Chap Set Meal' (950 yen) launches at 10 a.m. on September 15, 2026, at 70 stores nationwide. Featuring a sauce made with tomato, onion, and garlic, it's available across 27 prefectures. This article also covers the uneven distribution — thin in Saitama, thick in Chiba — and its place as one of four store-limited items launching the same day. menu https://gyumesy.com/en/articles/3g6t6x/ https://gyumesy.com/en/articles/3g6t6x/ Thu, 10 Sep 2026 05:36:40 GMT Matsuya will release the store-limited "Teriyaki Egg Hamburg Steak Set Meal" (from 830 yen) and "Teriyaki Egg Chicken Set Meal" (980 yen) at 10:00 AM on September 15. The dish layers a soft-boiled fried egg over a sweet-and-savory teriyaki sauce, and will be available at 70 stores across 24 prefectures nationwide. menu https://gyumesy.com/en/articles/h4hdak/ https://gyumesy.com/en/articles/h4hdak/ Thu, 10 Sep 2026 05:18:01 GMT Matsuya launches the store-limited "Chunky Chicken Marengo-style Set Meal" on September 15 at 10:00. The Fond de Veau and Tomato versions are each carried at 35 stores, with zero overlap between the two — a set meal built from the French dish tied to Napoleon. menu https://gyumesy.com/en/articles/zeucyn/ https://gyumesy.com/en/articles/zeucyn/ Thu, 10 Sep 2026 05:04:06 GMT On September 10, Matsuya's official X account introduced the "Kobe Beef Bibimbap Bowl" (1,800 yen), sold at the Matsuya PREMIUM Ginza Store, via a quote repost. Speaking in the first person, it described the dish as "the premium version of my favorite Beef Bibim Bowl," and posted nearly identical wording twice within 41 seconds of each other. official https://gyumesy.com/en/articles/dutu0v/ https://gyumesy.com/en/articles/dutu0v/ Thu, 10 Sep 2026 02:26:09 GMT The opening date listed for Matsuya Okinawa Hiyane Store has changed back from "September 18 at 10 AM" to "early October," returning the opening to undetermined status. This marks the third switch in the two days since September 8. It will be the second Matsuya store in Okinawa City and the 11th in the prefecture. store https://gyumesy.com/en/articles/oinvvn/ https://gyumesy.com/en/articles/oinvvn/ Thu, 10 Sep 2026 01:06:03 GMT Starting at 10 a.m. on September 15, 2026, Matsuya will sell a "Miso Soup with Pork & Vegetables Set for Classic Menu Items" nationwide. Discounts of 30 yen on Beef Bowls, 50 yen on bowls, and 70 yen on set meals bring the 240-yen miso soup down to an effective 210 to 170 yen. It's the dish's second appearance in about half a year, following its return in March. campaign https://gyumesy.com/en/articles/utelvp/ https://gyumesy.com/en/articles/utelvp/ Thu, 10 Sep 2026 00:26:20 GMT At Matsuya TOFROM Yaesu Store, opening September 10 in a mixed-use complex near Yaesu, Tokyo Station, the scheduled opening time was pushed back by one hour from 10 AM to 11 AM on the morning of opening day. The opening date itself remains unchanged. store https://gyumesy.com/en/articles/x2m2lw/ https://gyumesy.com/en/articles/x2m2lw/ Wed, 09 Sep 2026 22:56:42 GMT On September 10, Matsuya's official X account posted a photo of the currently available autumn menu item "Stir-fried Pork and Eggplant with Spicy Miso" topped with red pickled ginger. Two days after its release, the account again urged followers, "Perfect for today's lunch or dinner!" official https://gyumesy.com/en/articles/i9seoh/ https://gyumesy.com/en/articles/i9seoh/ Wed, 09 Sep 2026 13:40:15 GMT The opening schedule for Matsuya's new store, "Okinawa Hiyane Store," has been shifting. After the listing was pushed back to "early October," it reverted as of September 9 to the original "September 18 at 10 AM opening." It will be the 11th Matsuya location in Okinawa Prefecture and the 2nd within Okinawa City. store https://gyumesy.com/en/articles/93l736/ https://gyumesy.com/en/articles/93l736/ Wed, 09 Sep 2026 12:10:27 GMT Matsuya Kitano Store reopened at 10:00 a.m. on September 9 as a location co-located with Matsunoya. With this renovation completed, the number of Matsuya stores that have reopened as Matsunoya co-located locations since May has reached 27. On the same day, Yokohama Store near Yokohama Station announced a planned closure for September 30, while the new Yaesu store opening tomorrow had its address finalized down to the unit number. store https://gyumesy.com/en/articles/4h704w/ https://gyumesy.com/en/articles/4h704w/ Wed, 09 Sep 2026 11:40:11 GMT Matsuya Foods released the "Kobe Beef Bibimbap Bowl" (1,800 yen) at 11:00 a.m. on September 9 at Matsuya PREMIUM Ginza Store, its prepared-meal retail format outlet. The dish combines Kobe beef with a special Bibim Sauce, house-made Kimchi, and a soft-boiled Maximum Koitamago, priced higher than the three previous Kobe beef-branded items. official https://gyumesy.com/en/articles/kttvvh/ https://gyumesy.com/en/articles/kttvvh/ Tue, 08 Sep 2026 11:35:59 GMT On September 8, Matsuya's official X account posted about trying the autumn classic "Stir-fried Pork and Eggplant with Spicy Miso Set Meal," released that same day. Skipping the announcement's usual stock phrase, it introduced the dish with an original pun, "Appetite in autumn, spicy miso in autumn!" and included an eggplant emoji for the first time. official https://gyumesy.com/en/articles/ypp9kq/ https://gyumesy.com/en/articles/ypp9kq/ Tue, 08 Sep 2026 08:58:24 GMT On September 8, Matsuya's official X account announced that the deadline for the "Trial Fair" bulk-purchase discount on the new takeout series "MATSUYA DELI" is approaching on September 15 at 10 AM. It presented specific combinations, such as Simmered Beef & Onion, that save 300 yen for two items and 450 yen for three. campaign https://gyumesy.com/en/articles/hat45b/ https://gyumesy.com/en/articles/hat45b/ Tue, 08 Sep 2026 08:14:14 GMT The opening of "Matsuya Okinawa Hiyane Store" (with Matsunoya co-located), planned for Okinawa City, Okinawa Prefecture, has been pushed back from the originally announced 10:00 a.m. on September 18 to "early October." The specific opening date and time have been removed from the listing, and no new date has been posted yet. Once open, it will be the 11th Matsuya store in Okinawa Prefecture. store https://gyumesy.com/en/articles/n4cfjw/ https://gyumesy.com/en/articles/n4cfjw/ Tue, 08 Sep 2026 05:30:18 GMT On the afternoon of September 8, the Matsuya official app sent a notification about the "Gogotoku" campaign, which doubles Matsuya Points for pickups between 2 PM and 6 PM at Matsuben Net. It was the second channel of announcement following the previous day's official notice, arriving right as the target time window began. Runs through 6 PM on September 14. campaign https://gyumesy.com/en/articles/cy7ek9/ https://gyumesy.com/en/articles/cy7ek9/ Tue, 08 Sep 2026 03:39:19 GMT Matsuya's official X account published a post tied to "Rest Day" on September 8. Free of any product names, campaigns, or hashtags, the thoughtful post simply urges followers to at least take their time over a meal, closing with an unusual line of well-wishes. official https://gyumesy.com/en/articles/l1130j/ https://gyumesy.com/en/articles/l1130j/ Tue, 08 Sep 2026 03:15:56 GMT All four 'Matsuya Original Sauce Roast Beef' items were discontinued on September 8. Priced from 880 yen (Only) to 1,470 yen (Double), the four dishes launched on July 28 and were delisted 42 days later, exactly as announced on August 25. menu https://gyumesy.com/en/articles/g7085n/ https://gyumesy.com/en/articles/g7085n/ Tue, 08 Sep 2026 03:01:51 GMT Matsuya released the autumn staple 'Stir-fried Pork and Eggplant with Spicy Miso Set Meal' on September 8, offered in three sizes: Only for 680 yen, Set Meal for 880 yen, and Double for 1,370 yen. The Set Meal comes in at 906 kcal, slotting into the price range between the Stir-fried Pork with Ginger Soy Sauce Set Meal and the Yakiniku Beef Set Meal. menu https://gyumesy.com/en/articles/k6eiru/ https://gyumesy.com/en/articles/k6eiru/ Tue, 08 Sep 2026 02:41:49 GMT The nutritional information for Matsuya's Salt-based Green Onion Pork Loin Bowl, Yakiniku Pork Loin Set Meal, and Stir-fried Pork with Ginger Soy Sauce Set Meal was revised on September 8. Prices remain unchanged, but calories, fat, and salt equivalent rose across all sizes. This marks the first review of nutritional values for all three items since their launch. menu https://gyumesy.com/en/articles/piys8j/ https://gyumesy.com/en/articles/piys8j/ Tue, 08 Sep 2026 02:30:23 GMT Matsuya's side dish "Soy Milk Pudding" was discontinued on September 8, 2026. It had been on the menu for 56 days since its July 14 release, with the official X account announcing on August 28 that the end was approaching. Priced at a single rate of 180 yen, the side dish's sweet lineup now consists of only the 3 Jelly Cups. menu https://gyumesy.com/en/articles/kua86r/ https://gyumesy.com/en/articles/kua86r/ Tue, 08 Sep 2026 02:12:46 GMT Three store-limited items released on September 1 — Mala Cheese Hamburg Steak / Mala Tofu Beef Bowl, Rich Beef Curry and Rice, and Spicy Garlic Chives and Egg Rice with Choice of Egg — were delisted from the store-limited menu all at once on September 8. Each was sold at 70 stores, and not a single store carried all three. menu https://gyumesy.com/en/articles/u9ijxr/ https://gyumesy.com/en/articles/u9ijxr/ Tue, 08 Sep 2026 01:57:44 GMT The nutrition values for Matsuya's limited-time 'Pork & Kimchi Set Meal' were revised two weeks after its August 25 launch. The Set Meal (Regular Serving) rose from 815 to 839 kcal and the Only option from 411 to 430 kcal, with calories, fat, and salt equivalent all raised across all three sizes. menu https://gyumesy.com/en/articles/k1wt20/ https://gyumesy.com/en/articles/k1wt20/ Tue, 08 Sep 2026 01:25:53 GMT Matsuya launched the autumn classic 'Stir-fried Pork and Eggplant with Spicy Miso Set Meal' for 880 yen at 10 a.m. on September 8. The official app announced it with the line "You won't be able to stop eating rice." This year's version switches back from last year's Thick Pork Boneless Short Rib to Pork Loin and is priced 100 yen lower — an autumn tradition that has continued for 18 years since 2008. official https://gyumesy.com/en/articles/7fsuir/ https://gyumesy.com/en/articles/7fsuir/ Tue, 08 Sep 2026 01:00:30 GMT Matsuya's official X account has announced a Follow & Repost Campaign to celebrate the September 8 launch of the 'Stir-fried Pork and Eggplant with Spicy Miso Set Meal.' 1,000 Matsuya Points will be awarded by lottery to 30 winners. The entry deadline is September 14. campaign https://gyumesy.com/en/articles/tiue6d/ https://gyumesy.com/en/articles/tiue6d/ Mon, 07 Sep 2026 05:53:20 GMT From 2:00 PM on September 8 to 6:00 PM on September 14, Matsuya is running the Matsuben Net-only "Gogotoku Point Boost Campaign." Pick up your order via Matsuben Net between 2:00 PM and 6:00 PM during the period, and you'll earn double the usual Matsuya Points. The eligible channel differs from the concurrent Mobile Order triple-point campaign, so the two cannot be combined. campaign https://gyumesy.com/en/articles/h2grim/ https://gyumesy.com/en/articles/h2grim/ Sun, 06 Sep 2026 11:46:50 GMT Mie Sonozaki, the narrator of Matsuya's in-store radio program the Oishisa "Marumie" Channel, posted that she ate Chicken Nanban instead of the Pork & Kimchi she recommends on the show. Matsuya's official X account quote-replied with "Please try the Pork & Kimchi too!" — a rare instance of the official account responding to an individual's account. official https://gyumesy.com/en/articles/f3w5su/ https://gyumesy.com/en/articles/f3w5su/ Sun, 06 Sep 2026 11:28:12 GMT On September 6, Matsuya's official X account (@matsuya_foods) announced that an unnamed "certain menu item" would soon be discontinued. Four minutes after posting at 8:27 PM that it had "been on sale for 12 years," the account revised the wording to "over a decade," blurring the specific timeframe. official https://gyumesy.com/en/articles/mpemov/ https://gyumesy.com/en/articles/mpemov/ Sun, 06 Sep 2026 08:27:15 GMT Matsuya has updated the temporary late-night closure schedules for September at 10 stores in Aichi Prefecture all at once. The stores are spread across 8 cities in the Mikawa and Chita areas, including Anjo City and Toyota City, and 8 of the 10 stores are co-located with Matsunoya. This is part of the rolling updates that have continued since April. store https://gyumesy.com/en/articles/02ilyc/ https://gyumesy.com/en/articles/02ilyc/ Sun, 06 Sep 2026 08:14:39 GMT Matsuya's official X account visited the Matsuya/Matsunoya Seki Store, which opened on September 4, just two days after its opening. The post, accompanied by photos of the storefront and the bowl, showed the "Authentic Fried Chicken Bowl," available only with a Matsunoya app coupon. official https://gyumesy.com/en/articles/8x67vs/ https://gyumesy.com/en/articles/8x67vs/ Sun, 06 Sep 2026 01:33:41 GMT On the morning of September 6, Matsuya's official X account posted a photo of its Morning Meal and asked followers, 'Please tell us your usual breakfast.' The account had also asked about favorite combinations the day before, marking two straight days of reader-engagement posts. official https://gyumesy.com/en/articles/1yb89u/ https://gyumesy.com/en/articles/1yb89u/ Sat, 05 Sep 2026 07:22:16 GMT Sushimatsu is offering bluefin tuna chutoro at 100 yen (110 yen tax included) per piece until Wednesday, September 9. Matsuya's official X account introduced it with an unusually emphatic quote repost starting with "Whoa!!!" Orders are limited to 2 pieces per person. campaign https://gyumesy.com/en/articles/dvqodd/ https://gyumesy.com/en/articles/dvqodd/ Sat, 05 Sep 2026 06:22:44 GMT Matsuya's app-exclusive 'Curry Bento Point Boost Campaign' ends at 11:59 PM on September 7. Ordering one of five eligible curry bento items via Matsuben Net or Matsuya Mobile Order grants a flat 50 points. This is the third time curry items have been featured in 2026. campaign https://gyumesy.com/en/articles/lw6xio/ https://gyumesy.com/en/articles/lw6xio/ Sat, 05 Sep 2026 02:50:27 GMT On September 5, "People's Honor Award Day," Matsuya's official X account named Beef Bowl (Regular Serving, 460 yen) and Raw Egg (100 yen) as its "People's Honor Award-level combo," and asked readers to share their own favorite items and combos. Together, the classic pair costs 560 yen. official https://gyumesy.com/en/articles/zlzvs0/ https://gyumesy.com/en/articles/zlzvs0/ Sat, 05 Sep 2026 01:34:05 GMT On September 5, the official Matsuya App sent another notification midway through its campaign (September 1–September 14) offering triple points on Mobile Order purchases. Matsuben Net and Matsuben Delivery are not eligible, and new members who sign up during the period receive 100 points. campaign https://gyumesy.com/en/articles/2lvtbb/ https://gyumesy.com/en/articles/2lvtbb/ Fri, 04 Sep 2026 11:16:19 GMT Matsuya Hongo 3-chome Store in Bunkyo Ward, Tokyo, reopened at 10:00 a.m. on September 4 after a renovation closure that began August 19. As announced in advance, it resumed operations as a Matsunoya co-located store, becoming the second such store in Bunkyo Ward. store https://gyumesy.com/en/articles/lfs8qy/ https://gyumesy.com/en/articles/lfs8qy/ Fri, 04 Sep 2026 09:33:20 GMT Matsuya Seki Store (Sakaecho, Seki City, Gifu Prefecture) opened at 10 AM on September 4, 2026. Announced on August 14, it is the first Matsuya in Seki City, Gifu Prefecture, and includes a co-located Matsunoya. It is the prefecture's 8th store, opening in a previously uncovered area about 11 km from the nearest store, Kakamigahara Store. store https://gyumesy.com/en/articles/6aqjrz/ https://gyumesy.com/en/articles/6aqjrz/ Fri, 04 Sep 2026 09:00:16 GMT Matsuya announced on its official X account that the autumn classic 'Stir-fried Pork and Eggplant with Spicy Miso Set Meal' goes on sale September 8 at 10 a.m. In 2025 the dish used thick-cut pork boneless short rib and cost 980 yen; this year it switches to pork loin and drops to 880 yen, 100 yen less than last year. The lineup spans five items, including set meals, a bowl, and standalone servings. official https://gyumesy.com/en/articles/rft1xq/ https://gyumesy.com/en/articles/rft1xq/ Thu, 03 Sep 2026 13:16:17 GMT Matsuya has listed three new stores for opening: Kagoshima Tenmonkan, Matsusaka Kamatacho, and Shimonoseki Chofu. Kagoshima Tenmonkan opens September 17, while Matsusaka Kamatacho and Shimonoseki Chofu open October 1. All three will be 24-hour stores co-located with Matsunoya. store https://gyumesy.com/en/articles/imip99/ https://gyumesy.com/en/articles/imip99/ Thu, 03 Sep 2026 11:50:48 GMT Matsuya's official X account posted on the night of September 3 that it had ordered from the new takeout series "MATSUYA DELI." It paired Simmered Beef & Onion DELI and Umatoma Hamburg Steak DELI with rice at home, introducing in the first person a table built by buying in just the side dishes. official https://gyumesy.com/en/articles/9g69x9/ https://gyumesy.com/en/articles/9g69x9/ Thu, 03 Sep 2026 11:16:16 GMT Matsuya Toshimaen Store in Nerima Ward, Tokyo, ended its temporary closure as scheduled and resumed operations at 10:00 on September 3, following a closure that began at 8:00 on September 1. This short closure follows the roughly 17-day closure in March, and it too concluded exactly on the announced schedule. store https://gyumesy.com/en/articles/dvhb8s/ https://gyumesy.com/en/articles/dvhb8s/ Thu, 03 Sep 2026 10:43:19 GMT Matsuya's official X account introduced the store-limited 'Spicy Garlic Chives and Egg Rice with Choice of Egg.' It has been on test sale at 70 stores for 780 yen since September 1, letting customers choose between a raw egg or a soft-boiled egg. It's the third of three test-sale items introduced on three consecutive days this week. official https://gyumesy.com/en/articles/8v3qi7/ https://gyumesy.com/en/articles/8v3qi7/ Thu, 03 Sep 2026 09:00:27 GMT At 6 PM on September 3, Matsuya's official X account posted about 'Sleep Day,' with an illustration of Macky & Yakky in nightcaps alongside a Beef Bowl, encouraging followers to eat well and sleep soundly. The article also traces the lineage of commemorative-day posts Matsuya's official X has kept up. official https://gyumesy.com/en/articles/w191s5/ https://gyumesy.com/en/articles/w191s5/ Thu, 03 Sep 2026 03:12:32 GMT On September 3, Matsuya's official X account posted a visual menu image listing all 13 items in the new MATSUYA DELI takeout series with prices, ranging from 370 yen for Simmered Beef & Onion DELI to 690 yen for Yakiniku Beef DELI and Yakiniku Boneless Short Rib DELI. The post also announced the "Trial Fair" bundle discount running since September 1 (300 yen off for 2 items, 450 yen off for 3 items, until 10:00 AM on September 15). campaign https://gyumesy.com/en/articles/10b1jc/ https://gyumesy.com/en/articles/10b1jc/ Thu, 03 Sep 2026 01:10:10 GMT At 10 a.m. on September 8, Matsuya will launch its autumn staple 'Stir-fried Pork and Eggplant with Spicy Miso Set Meal' nationwide for 880 yen. The dish returns to its pork loin format, down 100 yen from last year's thick-cut pork boneless short rib version priced at 980 yen. A coupon worth up to 100 yen off will also be distributed via the official app. official https://gyumesy.com/en/articles/s23kvl/ https://gyumesy.com/en/articles/s23kvl/ Wed, 02 Sep 2026 11:21:52 GMT The nutrition facts label for Matsuya's side dish "Green Onion & Egg" (200 yen) has been updated. Salt content dropped from 1.8g to 1.4g, while calories rose slightly from 132 to 134kcal and other figures ticked up marginally. The price remains unchanged at 200 yen. The same day saw similar salt-reduction revisions for items like the Beef Bibim Bowl. menu https://gyumesy.com/en/articles/8b1atw/ https://gyumesy.com/en/articles/8b1atw/ Wed, 02 Sep 2026 11:04:24 GMT On September 2, Matsuya's official X account posted a taste test of the store-limited test-sale item "Mala Cheese Hamburg Steak." It's the second such review, following the previous day's "Rich Beef Curry and Rice," and is one of four test-sale lines that launched simultaneously on September 1. official https://gyumesy.com/en/articles/qezhqd/ https://gyumesy.com/en/articles/qezhqd/ Wed, 02 Sep 2026 10:34:37 GMT To coincide with the September 1 sauce renewal, Matsuya has updated the nutritional information for its Beef Bibim Bowl and Extra Green Onion Spicy-Savory Green Onion & Egg Beef Bowl across all 8 sizes. The switch to Reduced-Salt Soy Sauce cuts salt content by up to 0.7g, while calories rose slightly. Prices remain unchanged. menu https://gyumesy.com/en/articles/d6zsak/ https://gyumesy.com/en/articles/d6zsak/ Wed, 02 Sep 2026 08:11:00 GMT Renowned tsukemen shop Rokurinsha steps outside Tokyo for the first time since joining the Matsuya Foods Group. It has opened a limited-time shop on Platform 1 of JR Nagoya Station, running until November 29, and is also serving a Nagoya-exclusive Shrimp Tsukemen. Open daily from 10:00 to 22:00. official https://gyumesy.com/en/articles/kc8vka/ https://gyumesy.com/en/articles/kc8vka/ Wed, 02 Sep 2026 08:00:17 GMT Matsuya's Futamatagawa Store and Tsurugamine Store have ended their late-night closure and switched to 24-hour operation. The two stores, located in Asahi Ward, Yokohama and served by adjacent stations on the Sotetsu Main Line, mean both Matsuya locations in the ward now operate around the clock. store https://gyumesy.com/en/articles/bpzmh1/ https://gyumesy.com/en/articles/bpzmh1/ Wed, 02 Sep 2026 06:05:44 GMT On September 2, Matsuya PREMIUM launched the 'Kobe Beef Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl' at its Ginza Store. Matsuya's official X account announced it via a quote repost, priced at 1,650 yen for a Regular Serving and 2,340 yen for Double-Meat. The original staple, 'Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl,' costs 560 yen for a Regular Serving, making this a luxurious Ginza remake using Kobe beef. official https://gyumesy.com/en/articles/h1dya2/ https://gyumesy.com/en/articles/h1dya2/ Tue, 01 Sep 2026 13:05:25 GMT Matsuya's official X account reported visiting the Musashimurayama Store on the night of September 1, after the store reopened as a rebuilt Matsunoya co-located location. The old store closed that same morning, and the new store, about 145 meters away, had only just reopened; the official account is inviting customers to visit. official https://gyumesy.com/en/articles/s4vc84/ https://gyumesy.com/en/articles/s4vc84/ Tue, 01 Sep 2026 11:15:09 GMT Matsuya's official X account posted a taste report on September 1 for the store-limited trial-sale "Rich Beef Curry and Rice." The item launched at 70 stores across 26 prefectures at 10 a.m. that same day, replacing the previous trial-sale item, "Seared Rib Finger Bowl." official https://gyumesy.com/en/articles/jm3tt6/ https://gyumesy.com/en/articles/jm3tt6/ Tue, 01 Sep 2026 07:43:07 GMT The Matsuya App sent a notification at 4:00 PM on September 1 announcing the renewal of the Beef Bibim Bowl sauce. The renewal itself began that same day at 10:00 AM, following advance notice via the official website announcement on August 27 and the official X post on August 28. The notification text is a single sentence built from two separate passages in the original announcement, and a commemorative 50-yen discount coupon is also being distributed through September 8. official https://gyumesy.com/en/articles/79v3i4/ https://gyumesy.com/en/articles/79v3i4/ Tue, 01 Sep 2026 05:10:40 GMT On September 1, Matsuya launched a new series for the home dining table, 'MATSUYA DELI.' Five new flavor variations have been added to Simmered Beef & Onion, bringing the lineup to six items, with a uniform 90 yen price difference from the corresponding Beef Bowl. A bulk-purchase discount 'Trial Fair' is also running through September 15. menu https://gyumesy.com/en/articles/yvdozm/ https://gyumesy.com/en/articles/yvdozm/ Tue, 01 Sep 2026 04:00:26 GMT On September 1, Matsuya switched six stores in Nagano, Okayama, and Okinawa to 24-hour operation. Soja Store and Tsuyama Store, whose hours were shortened just last month, also returned to round-the-clock service, making all 9 existing Okayama Prefecture stores 24-hour. Shiojiri Store and two Okinawa stores were included as well. store https://gyumesy.com/en/articles/8t1kna/ https://gyumesy.com/en/articles/8t1kna/ Tue, 01 Sep 2026 03:03:06 GMT On September 1, Matsuya Musashimurayama Store relocated about 145 meters west-northwest within the city. The old store in Gakuen closed at 9:00 a.m. that day, and the new store in Shinmei opened an hour later at 10:00 a.m. as a combo store co-located with the tonkatsu chain Matsunoya. Musashimurayama City continues to have just one Matsuya location after the move. store https://gyumesy.com/en/articles/3q8fmy/ https://gyumesy.com/en/articles/3q8fmy/ Tue, 01 Sep 2026 02:49:23 GMT Matsuya's store-limited 'MATSUYA DELI Hamburg Steak & Boneless Short Rib Plate' (800 yen) was discontinued on September 1. It had been sold as a takeout-only item at 30 stores across 7 prefectures since July 7, running for just under two months. The same day also saw the nationwide launch of the new 'MATSUYA DELI' series. menu https://gyumesy.com/en/articles/ai98wh/ https://gyumesy.com/en/articles/ai98wh/ Tue, 01 Sep 2026 02:29:51 GMT Matsuya's store-limited 'Seared Rib Finger Bowl' disappeared from the store-limited menu page on September 1, 2026, ending its availability. Made with the rare cut known as rib finger, it had been sold at 70 stores across 27 prefectures nationwide since its August 25 launch. menu https://gyumesy.com/en/articles/ppaj9x/ https://gyumesy.com/en/articles/ppaj9x/ Tue, 01 Sep 2026 02:10:04 GMT From September 1 to 30, Matsuya is holding a "Comeback Campaign" for Matsuya App members who haven't ordered via Matsuben Net in over six months. It distributes coupons offering up to 70 yen off on 12 target Beef Bowl, Bowl, and Set Meal items. Matsuya Mobile Order, which was included last time in May, is excluded this time. campaign https://gyumesy.com/en/articles/x56rh7/ https://gyumesy.com/en/articles/x56rh7/ Tue, 01 Sep 2026 01:10:05 GMT On September 1 at 10:00 a.m., Matsuya launched its takeout series "MATSUYA DELI," offering all 13 items nationwide except at some stores. Popular ingredients such as Simmered Beef & Onion and Hamburg Steak were sold individually for 370 to 690 yen. A bulk-purchase discount, the "Trial Fair," also runs until 10:00 a.m. on September 15. official https://gyumesy.com/en/articles/tegdmf/ https://gyumesy.com/en/articles/tegdmf/ Mon, 31 Aug 2026 13:30:13 GMT Matsuya's official website updated the business hours listings for 60 stores across the Tokai and Kinki regions all at once, shifting the late-night closure schedule from August dates to early September. This piece breaks down the stores that newly gained a closure schedule, those that lost one, and those whose dates simply shifted, along with the regional skew that leaves the Kanto region with zero such listings. store https://gyumesy.com/en/articles/c232sh/ https://gyumesy.com/en/articles/c232sh/ Mon, 31 Aug 2026 10:30:16 GMT From September 1 to 7, Matsuya will run a Matsuya Point campaign granting 50 points on five curry items including Founding Beef Curry and Rice, limited to Matsuben Net and Matsuya Mobile Order. The priciest curry, the 1,380 yen Matsuya Original Sauce Roast Beef Founding Beef Curry and Rice, is excluded. campaign https://gyumesy.com/en/articles/0716tx/ https://gyumesy.com/en/articles/0716tx/ Mon, 31 Aug 2026 10:16:30 GMT Matsuya will run the 'Matsuben Net New User Achieve Campaign' from September 1 to 30. New members who register on the Matsuya App and place two orders of 500 yen or more on separate days within 30 days of registration will receive 200 Matsuya Points. The conditions are identical to the previous three rounds. campaign https://gyumesy.com/en/articles/4ic8rd/ https://gyumesy.com/en/articles/4ic8rd/ Mon, 31 Aug 2026 10:00:15 GMT From September 1 to 14, Matsuya will award Matsuya Points at three times the normal rate exclusively for Matsuya Mobile Order. The rebate rate scales with membership rank, reaching 21% for the top-tier Diamond members. Matsuben Net and Matsuben Delivery are excluded, and this article also sorts out how this round differs from June's campaign, which carried an anniversary banner. campaign https://gyumesy.com/en/articles/5too96/ https://gyumesy.com/en/articles/5too96/ Mon, 31 Aug 2026 08:28:48 GMT Matsuya will open a new store, 'Sayama-dai Store,' in Sayama-dai, Sayama City, Saitama Prefecture, at 10:00 AM on September 30, 2026. It will be the 4th Matsuya location in Sayama City and appears to be a combo store with the tonkatsu chain Matsunoya. The nearest existing store is about 1.6km away in a straight line. store https://gyumesy.com/en/articles/ostpnq/ https://gyumesy.com/en/articles/ostpnq/ Mon, 31 Aug 2026 07:58:13 GMT Matsuya Foods will run an au PAY campaign in partnership with Mecha Comic from September 1 to 30, 2026. Customers who pay with au PAY at both services receive 165 yen worth of au PAY balance for spending 550 yen or more at each, or 440 yen worth for spending 1,100 yen or more at each. campaign https://gyumesy.com/en/articles/drksey/ https://gyumesy.com/en/articles/drksey/ Sun, 30 Aug 2026 08:00:14 GMT On August 30, Matsuya announced on its official X account that the Matsuben Net Double Point Campaign is coming to an end. The campaign doubles the Matsuya Points earned on Matsuben Net orders, running through 11:59 PM on August 31. Other point-related offers also wrap up the same day. campaign https://gyumesy.com/en/articles/rilju1/ https://gyumesy.com/en/articles/rilju1/ Sun, 30 Aug 2026 02:00:17 GMT On August 30, Matsuya's official X account reannounced the Kids' Menu bonus "Name Charm," all 12 types, from the second round of its TV anime ONE PIECE collaboration. One is given at random per order, and distribution runs through 9:59 a.m. on October 6. official https://gyumesy.com/en/articles/ktc0fw/ https://gyumesy.com/en/articles/ktc0fw/ Sat, 29 Aug 2026 09:18:40 GMT On the night of August 29, Matsuya's official X account quoted its own post about the Bakumori-size Kimchi Kalbi Bowl and Salt-based Green Onion Pork Loin Bowl sold that day for "Meat Day," saying it hopes to promote both items nationwide around October if they prove popular. The announcement frames the future rollout as contingent on customer response. official https://gyumesy.com/en/articles/9o3zup/ https://gyumesy.com/en/articles/9o3zup/ Sat, 29 Aug 2026 09:03:38 GMT On the evening of August 29, Matsuya's official X account posted about challenging to finish a Bakumori Size Kimchi Kalbi Bowl and Salt-based Green Onion Pork Loin Bowl together with their younger sister. The two bowls, featuring Extra-large Serving rice and twice the Large Serving amount of meat, are available only on Meat Day and Yakiniku Day, and can only be ordered through the app. official https://gyumesy.com/en/articles/9014y4/ https://gyumesy.com/en/articles/9014y4/ Sat, 29 Aug 2026 08:00:27 GMT Matsuya's official X account announced on August 29 the deadline for a coupon offering up to 10% back in PayPay Points on PayPay payments. Paying 800 yen or more (tax included) via Matsuben Net or Matsuya Mobile Order earns up to 10% back, and 1,200 yen or more earns up to 15% back; the coupon is available through August 31. The cap is 200 points per order. campaign https://gyumesy.com/en/articles/36tqo7/ https://gyumesy.com/en/articles/36tqo7/ Sat, 29 Aug 2026 02:57:23 GMT Matsuya's official X account posted on August 29 to mark 'Meat Day and Yakiniku Day.' For the first time in this monthly Meat Day promotion, now in its third year, bowls join the lineup: the Large Serving Kimchi Kalbi Bowl (1,200 yen) and Large Serving Salt-based Green Onion Pork Loin Bowl (1,140 yen) arrive today only in Bakumori size, with extra-large rice and double the meat. campaign https://gyumesy.com/en/articles/3m19aw/ https://gyumesy.com/en/articles/3m19aw/ Sat, 29 Aug 2026 02:11:18 GMT Matsuya's limited-time 'Pork & Kimchi Set Meal' saw prices rise 40 yen each on August 29, with the Only option going from 650 to 690 yen and the Double from 1,340 to 1,380 yen. The Regular Serving price of 890 yen remains unchanged. The new prices match those originally announced at launch, bringing all three sizes in line with the Yakiniku Boneless Short Rib Set Meal and Yakiniku Beef Set Meal. menu https://gyumesy.com/en/articles/8whabt/ https://gyumesy.com/en/articles/8whabt/ Sat, 29 Aug 2026 02:00:26 GMT Matsuya's official X account has once again introduced all 12 designs of the 'ONE PIECE Name Charm,' a bonus item for Kids' Menu orders, this time suggesting a way to attach it to a water bottle. The item replaced the sticker sheet bonus in Part 2 and is being distributed until 9:59 a.m. on October 6. official https://gyumesy.com/en/articles/4v0xbf/ https://gyumesy.com/en/articles/4v0xbf/ Fri, 28 Aug 2026 23:49:53 GMT The Matsuya App's reminder push notification for the 'Matsuben Net Double Point Campaign' (running through August 31) was sent for the fourth time on August 29. The three notifications since August 11 had identical subject lines and body text word for word — this time alone, '3 Days Left' was added to the subject. campaign https://gyumesy.com/en/articles/3xipma/ https://gyumesy.com/en/articles/3xipma/ Fri, 28 Aug 2026 13:00:25 GMT On August 28, Matsuya's official X account previewed the Matsuya App-exclusive "Meat Day Campaign" for the following day's "Yakiniku Day" on August 29. It announced a one-day-only sale of the Kimchi Kalbi Bowl and Salt-based Green Onion Pork Loin Bowl in a "Bakumori Size," with Extra-large Serving rice and meat doubled from the Large Serving. campaign https://gyumesy.com/en/articles/kf02t9/ https://gyumesy.com/en/articles/kf02t9/ Fri, 28 Aug 2026 09:14:06 GMT On August 28, Matsuya's official X account announced, with an image, the renewal of the Beef Bibim Bowl sauce starting at 10:00 a.m. on September 1. The new Bibim Sauce uses reduced-salt soy sauce and Sichuan doubanjiang, and covers two items: the Beef Bibim Bowl and the Extra Green Onion Spicy-Savory Green Onion & Egg Beef Bowl. The Matsuya official app will also distribute a 50-yen-off coupon. official https://gyumesy.com/en/articles/50frji/ https://gyumesy.com/en/articles/50frji/ Fri, 28 Aug 2026 08:54:23 GMT On August 28, Matsuya's official X account posted its regular 'Which Matsuya Is This?' store quiz. Which store is shown in the exterior photo lined with stone-grilled menu items? The latest installment in a series of regular features that has come in quick succession since early August. official https://gyumesy.com/en/articles/kd8xu1/ https://gyumesy.com/en/articles/kd8xu1/ Fri, 28 Aug 2026 02:20:24 GMT Matsuya's official X account announced on August 28 that sales of its authentic Japanese-style sweet, Soy Milk Pudding, priced at 180 yen (tax included), will end soon. The discontinuation notice comes 45 days after its nationwide release on July 14, 2026, and the post does not name a successor dessert, instead posing a question to readers. official https://gyumesy.com/en/articles/y7egwy/ https://gyumesy.com/en/articles/y7egwy/ Fri, 28 Aug 2026 01:44:04 GMT Matsuya will release the store-limited menu item "Spicy Garlic Chives and Egg Rice with Choice of Egg" at 10 a.m. on September 1. Priced at 780 yen, customers can choose between a raw egg or a soft-boiled egg. It will be available at 70 stores across 25 prefectures nationwide, making it the fourth store-limited item set to launch on September 1. menu https://gyumesy.com/en/articles/ge7una/ https://gyumesy.com/en/articles/ge7una/ Fri, 28 Aug 2026 01:00:11 GMT Matsuya's official X account posted images spotlighting the original Luffy & Roki artwork on the "Original Acrylic Block Chopstick Rest," a bonus item for ordering ONE PIECE collaboration sets. Of the full lineup of 12 designs, only 2 are Matsuya originals, and they continue to be distributed throughout the Part 2 campaign period. official https://gyumesy.com/en/articles/ypy49j/ https://gyumesy.com/en/articles/ypy49j/ Thu, 27 Aug 2026 07:10:57 GMT Matsuya will add three store-limited menu items at 10:00 a.m. on September 1. Mala Tofu Beef Bowl with Mala Cheese Hamburg Steak (Set Meal from 830 yen) and Rich Beef Curry and Rice (990 yen) will each be sold at 70 stores, while the Sri Lankan dish Devil Chicken (750 yen) will be sold only at the Naha Shintoshin Store in Okinawa. menu https://gyumesy.com/en/articles/mwb3se/ https://gyumesy.com/en/articles/mwb3se/ Thu, 27 Aug 2026 06:54:43 GMT Matsuya plans to open "Matsuya Okinawa Hiyane Store" in Hiyane, Okinawa City, Okinawa Prefecture, at 10:00 a.m. on September 18, 2026. Co-located with Matsunoya, it will be the chain's 11th store in Okinawa Prefecture, following the Ginowan Store opened in May, and its second store in Okinawa City after the Chibana Store. store https://gyumesy.com/en/articles/i09noj/ https://gyumesy.com/en/articles/i09noj/ Thu, 27 Aug 2026 06:24:28 GMT Matsuya Chatan Mihama Store in Chatan Town, Okinawa Prefecture, reopened at 3 PM on August 27. The closure, which began at 3 PM on August 24, had been announced in advance on the 12th, and the store returned on the exact date and time as planned. This marks the store's second reopening from a closure in August alone. store https://gyumesy.com/en/articles/slx8e6/ https://gyumesy.com/en/articles/slx8e6/ Thu, 27 Aug 2026 01:04:24 GMT Starting at 10:00 a.m. on September 1, Matsuya will renew the "Bibim Sauce" used in its Beef Bibim Bowl and Extra Green Onion Spicy-Savory Green Onion & Egg Beef Bowl. For the Beef Bibim Bowl, this marks its second sauce renewal in about half a year, following one in February. A 50-yen-off coupon for the Beef Bibim Bowl will also be distributed via the official app. official https://gyumesy.com/en/articles/jqe0ks/ https://gyumesy.com/en/articles/jqe0ks/ Wed, 26 Aug 2026 09:21:14 GMT On August 26, Matsuya's official X account posted about trying the store-limited, test-sale Seared Rib Finger Bowl. It showed how adding Small Serving Boneless Short Rib obtained with a Service Voucher turned it into a Two-Kind Boneless Short Rib Bowl, letting diners enjoy two kinds of boneless short rib in a single bowl. official https://gyumesy.com/en/articles/qdqmzh/ https://gyumesy.com/en/articles/qdqmzh/ Wed, 26 Aug 2026 07:24:57 GMT The closure of Matsuya Kitano Store (Hachioji City, Tokyo) from 3:00 p.m. on August 26 to 10:00 a.m. on September 9 has turned out to be a renovation that adds a co-located Matsunoya. It will become the third Matsunoya co-located store in Hachioji City. store https://gyumesy.com/en/articles/pp597x/ https://gyumesy.com/en/articles/pp597x/ Tue, 25 Aug 2026 12:37:00 GMT On the night of August 25, Matsuya's official X account posted a taste report on the limited-time Pork & Kimchi Set Meal (890 yen), released that same day. This article breaks down the ingredient description that differs from the official announcement, and traces the full sequence from launch announcement to taste report. official https://gyumesy.com/en/articles/0rqvbx/ https://gyumesy.com/en/articles/0rqvbx/ Tue, 25 Aug 2026 06:10:03 GMT Matsuya will hold its monthly 'Meat Day Campaign' on Saturday, August 29. Exclusively through Matsuben Net and Matsuya Mobile Order, five Large Serving yakiniku and other set meals will be discounted by 200 yen, while 'Bakumori' (jumbo) versions of the Kimchi Kalbi Bowl and Salt-based Green Onion Pork Loin Bowl — with double the meat and Extra-large Serving rice — debut for one day only. campaign https://gyumesy.com/en/articles/ldvu3k/ https://gyumesy.com/en/articles/ldvu3k/ Tue, 25 Aug 2026 03:40:29 GMT A "*To be discontinued successively" label has appeared on the official website for all four items in the "Matsuya Original Sauce Roast Beef" line, launched on July 28, 2026 — Only, Double, Beef Bowl, and Founding Beef Curry and Rice. The official X account had already signaled the end on August 23. menu https://gyumesy.com/en/articles/vhfe6g/ https://gyumesy.com/en/articles/vhfe6g/ Tue, 25 Aug 2026 02:11:28 GMT Matsuya Kainan Store (Kainan City, Wakayama Prefecture) ended the 24-hour operation it had kept since July 31, reverting on August 25 to hours of 5:00 AM to 3:00 AM the next day (last order 30 minutes before closing). The Iwade Store, which switched to 24-hour operation at the same time, had already reverted after just 2 days. store https://gyumesy.com/en/articles/gtqez8/ https://gyumesy.com/en/articles/gtqez8/ Tue, 25 Aug 2026 01:54:06 GMT Matsuya's Beef Short Rib & Offal Bowl (990 yen), launched on August 11, now carries a "*To Be Discontinued Successively" notice on the official site. The Yakiniku Beef Bowl launched the same day carries no such notice, while the Hiyajiru Vegetable Set (launched August 4) has been delisted from the menu page entirely. menu https://gyumesy.com/en/articles/yjq8vx/ https://gyumesy.com/en/articles/yjq8vx/ Tue, 25 Aug 2026 01:36:19 GMT On August 25, 2026, the Matsuya official app sent a push notification announcing the launch of the limited-time 'Pork & Kimchi Set Meal' (890 yen). The notification's body is a shortened quote from the official announcement, while the title's phrase 'Stamina Charge' was written specifically for the notification. The four emoji scattered throughout the notification also hint at the sender's intent. official https://gyumesy.com/en/articles/no22jy/ https://gyumesy.com/en/articles/no22jy/ Tue, 25 Aug 2026 01:10:04 GMT To celebrate the release of the 'Pork & Kimchi Set Meal' on August 25, Matsuya has launched a Follow & Repost Campaign on its official X account. Thirty winners will be chosen by lottery to receive 1,000 Matsuya Points usable in the official app. Entries are open until August 31. campaign https://gyumesy.com/en/articles/y4pv5a/ https://gyumesy.com/en/articles/y4pv5a/ Tue, 25 Aug 2026 00:54:22 GMT Matsuya launched its summer staple Pork & Kimchi Set Meal for a limited time at 10 AM on August 25. The Regular Serving is 890 yen and stars the chain's in-house Mt. Fuji Kimchi, with three sizes available: Only for 650 yen and Double for 1,340 yen. Available at Matsuya locations nationwide, excluding some stores. A 70-yen-off coupon is also being distributed through the official app. menu https://gyumesy.com/en/articles/xzet65/ https://gyumesy.com/en/articles/xzet65/ Tue, 25 Aug 2026 00:30:29 GMT At 10 AM on August 25, Matsuya will begin selling four eel items — Grilled Eel Bowl, Eel Combo Beef Bowl, Grilled Eel Plate, and Eel & Simmered Beef & Onion Plate — as a store-limited menu at 736 locations nationwide. The summer eel lineup, which launched nationwide in June and ended on August 11, returns after about two weeks at unchanged prices. menu https://gyumesy.com/en/articles/vqo7sr/ https://gyumesy.com/en/articles/vqo7sr/ Tue, 25 Aug 2026 00:00:25 GMT Matsuya's 'Grilled Eel Bowl,' which debuted as a chain-wide regular menu item in June and ended sales on August 11, returns as a store-limited menu item at 736 stores nationwide starting at 10 AM on August 25. The same 10 AM slot also brings the Seared Rib Finger Bowl and Pork & Kimchi Set Meal changeovers. official https://gyumesy.com/en/articles/10fzvy/ https://gyumesy.com/en/articles/10fzvy/ Mon, 24 Aug 2026 11:42:24 GMT Matsuya's official X account revealed the answer on the night of August 24 to the store-guessing quiz it posted on August 23. The answer was Shiga Prefecture's Koka Minakuchi Store, which the official account introduced as the first roadside Matsuya/Matsunoya co-located store. official https://gyumesy.com/en/articles/eiq2ib/ https://gyumesy.com/en/articles/eiq2ib/ Mon, 24 Aug 2026 03:09:49 GMT Matsuya's dine-in-only "Mini Cold Udon," launched at select stores on August 4, has been discontinued at all 632 stores that carried it as of August 24. The launch was announced on official X, but no announcement was made for the discontinuation. menu https://gyumesy.com/en/articles/4vlk1n/ https://gyumesy.com/en/articles/4vlk1n/ Sun, 23 Aug 2026 07:26:23 GMT On August 23, Matsuya's official X account posted a photo of a roadside store co-located with Matsunoya along with the caption 'Matsuya, right now (╹◡╹) Where do you think this is?' as a store-guessing quiz. It continues a series of store-guessing posts running since May, with the answer revealed only once so far, for the Shin-Matsudo Store. official https://gyumesy.com/en/articles/f9d006/ https://gyumesy.com/en/articles/f9d006/ Sun, 23 Aug 2026 06:00:33 GMT On August 23, Matsuya's official X account announced that the au PAY payment campaign running on the Matsuya App ends today. Limited to 3:00 p.m.–10:59 p.m., au PAY payments of 600 yen or more per transaction earn up to 15% back in Ponta Points. campaign https://gyumesy.com/en/articles/05kkiy/ https://gyumesy.com/en/articles/05kkiy/ Sun, 23 Aug 2026 03:05:00 GMT On August 23, Matsuya's official X account announced that distribution of free service vouchers for the "Midsummer Waku Waku Project" will end at 10 AM on August 25. Collecting three vouchers earns a plate of Small Serving Boneless Short Rib. The same post also noted that the Roast Beef, released July 28, is nearing the end of its run. campaign https://gyumesy.com/en/articles/pwd2zh/ https://gyumesy.com/en/articles/pwd2zh/ Sun, 23 Aug 2026 02:00:15 GMT On August 23, Matsuya's official X account introduced the "Name Charm" (12 designs, randomly distributed), a Kids' Menu bonus item from the second ONE PIECE collaboration. This time, the post suggested using it "on school backpacks or extracurricular bags," highlighting a school-life use case. Distribution runs through 9:59 AM on October 6. campaign https://gyumesy.com/en/articles/0ny32j/ https://gyumesy.com/en/articles/0ny32j/ Sat, 22 Aug 2026 13:10:29 GMT By August 22, the temporary closure notice attached to the name of Matsuya Komaki Store in Komaki City, Aichi Prefecture — "Temporarily closed from 3:00 PM on July 15, reopening at 3:00 PM on July 22" — was removed, about a month after the scheduled reopening date, restoring the store name to its normal display. store https://gyumesy.com/en/articles/r9hp5g/ https://gyumesy.com/en/articles/r9hp5g/ Sat, 22 Aug 2026 05:00:08 GMT Ahead of its August 31 end date, Matsuya's official X account has re-announced the Matsuya App Summer Vacation PayPay Coupon running since August 1 — up to 10% back on tax-included purchases of 800 yen or more, and up to 15% back on 1,200 yen or more. The grant cap is 200 points per use. campaign https://gyumesy.com/en/articles/5vwjld/ https://gyumesy.com/en/articles/5vwjld/ Sat, 22 Aug 2026 02:00:18 GMT Matsuya's official X account reannounced on August 22 that customers who order from the Kids' Menu can receive one of all 12 Original Name Charm designs at random, as part of the second wave of its ONE PIECE TV anime collaboration. Distribution continues through 9:59 a.m. on October 6, while supplies last. campaign https://gyumesy.com/en/articles/cnhzt9/ https://gyumesy.com/en/articles/cnhzt9/ Fri, 21 Aug 2026 23:30:40 GMT On August 22, the official Matsuya app sent a push notification about the "Matsuben Net Double Point Campaign," running from August 11 to 31. The subject line and body text were word-for-word identical to the notifications sent on August 11 and 15, making this the third identically worded reminder during the campaign period. campaign https://gyumesy.com/en/articles/wcaahp/ https://gyumesy.com/en/articles/wcaahp/ Fri, 21 Aug 2026 11:00:35 GMT On August 21, Matsuya's official X account posted a 15-second video introducing its store-limited 'Vanilla Shake,' showing all three flavors — Plain, Strawberry, and Choco Cocoa Cookie — along with prices and the 5:00–24:00 sales window. With the lineup now available at 70 stores, the post pitched it as something to bring along on a weekend outing. official https://gyumesy.com/en/articles/daabix/ https://gyumesy.com/en/articles/daabix/ Fri, 21 Aug 2026 09:00:35 GMT Matsuya announced on its official X account that the "Pork & Kimchi Set Meal" will launch on Tuesday, August 25. The dish combines Matsuya's proprietary Mt. Fuji Kimchi and pork tossed in Matsuya's special sauce, and comes in five variations including the 890 yen set meal, a double serving, and a standalone option. The post quotes and summarizes the official announcement published the previous day. official https://gyumesy.com/en/articles/9d2d1w/ https://gyumesy.com/en/articles/9d2d1w/ Fri, 21 Aug 2026 02:08:04 GMT Matsuya's Machida Store, Kawasaki Ginzagai Store, and Toshimaen Store will temporarily close one after another in September 2026. Closure dates have been announced for all three stores in Tokyo and Kanagawa. This marks the second temporary closure this year for Toshimaen Store, with the closure period sharply shortened from about 17 days last time to about 2 days this time. Each store has an alternative Matsuya location within walking distance. store https://gyumesy.com/en/articles/1ke124/ https://gyumesy.com/en/articles/1ke124/ Fri, 21 Aug 2026 01:00:28 GMT On August 21, Matsuya's official X account revealed all 12 random designs of the 'Original Name Charm,' the Kids' Menu giveaway for the second wave of its ONE PIECE collaboration campaign. The can badge-style charms feature Luffy and the rest of the Straw Hat Pirates, and the second wave runs from August 18 to 9:59 a.m. on October 6. campaign https://gyumesy.com/en/articles/c0gh7r/ https://gyumesy.com/en/articles/c0gh7r/ Thu, 20 Aug 2026 09:03:03 GMT On August 20, Matsuya posted a video of 'Chicken Nanban' on its official X account. Two days after the August 18 launch of the three items, the post promoted them again, with prices of 780 yen for Chicken Nanban Only, 980 yen for the set meal, and 1,300 yen for the Hiyajiru Chicken Nanban Set, alongside the caption 'Now on sale and popular.' official https://gyumesy.com/en/articles/mj63ux/ https://gyumesy.com/en/articles/mj63ux/ Thu, 20 Aug 2026 07:05:39 GMT Matsuya will offer the store-limited 'Grilled Eel Bowl' at 736 locations nationwide starting 10:00 a.m. on Tuesday, August 25. The Grilled Eel Bowl, which was discontinued as a regular menu item on August 11, returns with the largest store count among current store-limited items. The price is 980 yen, served with miso soup. menu https://gyumesy.com/en/articles/g92c5b/ https://gyumesy.com/en/articles/g92c5b/ Thu, 20 Aug 2026 06:40:26 GMT Matsuya will launch the store-limited menu item 'Seared Rib Finger Bowl' on August 25, 2026 at 10:00 AM. The bowl features seared rib finger, a rare cut of beef, and comes with miso soup for 1,280 yen. It will be available at 70 stores across 27 prefectures nationwide. menu https://gyumesy.com/en/articles/8a7vae/ https://gyumesy.com/en/articles/8a7vae/ Thu, 20 Aug 2026 01:23:54 GMT On the morning of August 20, Matsuya's official X account posted the "Autumn Song Request Drive," a project tied to its in-store radio broadcast "Oishisa Marumie Channel." Following the "Summer" edition posted on June 8, this seasonal follow-up swaps in autumn emoji and phrasing while keeping the same reader-participation format for song requests. official https://gyumesy.com/en/articles/g0mnub/ https://gyumesy.com/en/articles/g0mnub/ Thu, 20 Aug 2026 01:06:04 GMT Starting at 10:00 a.m. on August 25, 2026, Matsuya will launch the 'Pork & Kimchi Set Meal' (890 yen), made with house-made Mt. Fuji Kimchi and teppan-grilled pork, nationwide except at some stores. It will be offered across five price tiers, including a bowl-style option and a Double serving. official https://gyumesy.com/en/articles/29ecjt/ https://gyumesy.com/en/articles/29ecjt/ Wed, 19 Aug 2026 12:23:14 GMT On the night of August 19, Matsuya's official X account quoted a post from ramen shop Junk Garage to introduce "Cold Chiritoma Mazesoba." The third installment of the Umatoma collaboration reworks Umatoma into a spicy-savory cold dish, with the announcement landing on the very day of release. official https://gyumesy.com/en/articles/gqd1sa/ https://gyumesy.com/en/articles/gqd1sa/ Wed, 19 Aug 2026 09:20:48 GMT To mark August 19 as "Haiku Day," Matsuya's official X account invited followers to compose "Matsuya Relatable Moments" in the 5-7-5 haiku format, offering as a sample verse: "On Tuesdays I go to Matsuya to try the new dish." official https://gyumesy.com/en/articles/bl7izk/ https://gyumesy.com/en/articles/bl7izk/ Wed, 19 Aug 2026 07:46:40 GMT Matsuya Hongo 3-chome Store in Bunkyo Ward, Tokyo, will become a Matsunoya co-located store after reopening from renovation on September 4. This marks a reversal from the "no Matsunoya co-location" plan shown as of August 4, making it the second of Bunkyo Ward's seven Matsuya stores to gain Matsunoya co-location. store https://gyumesy.com/en/articles/l52wqx/ https://gyumesy.com/en/articles/l52wqx/ Wed, 19 Aug 2026 06:16:18 GMT At Matsuya Kawajima Store (Kawajima Town, Hiki District, Saitama Prefecture), the line "Matsunoya menu items available for pickup until 21:45" has been removed from the notes section. The same 21:45 still appears in the business hours section as Matsunoya's last-order guidance, marking the third information update this year for the store — the only Matsuya in Kawajima Town. store https://gyumesy.com/en/articles/xz75wl/ https://gyumesy.com/en/articles/xz75wl/ Tue, 18 Aug 2026 12:38:04 GMT On the night of August 18, 2026, Matsuya's official X account posted a taste-test report on the 1,300 yen "Hiyajiru Chicken Nanban Set," released that same day, at 9:37 p.m., then posted again about 90 minutes later with a close-up photo of the tartar-sauce-coated chicken. It's the first product built around Chicken Nanban in about six years, while Hiyajiru itself only debuted in July 2026. official https://gyumesy.com/en/articles/x85ji9/ https://gyumesy.com/en/articles/x85ji9/ Tue, 18 Aug 2026 11:10:44 GMT On the night of August 18, Matsuya's official X account posted "Which Matsuya Is This?" along with a video showing a large screen at a store playing footage of the "Hiyajiru Chicken Nanban Set." It's the sixth installment of the store-guessing quiz that has run since May, and the first time a video has been used instead of a photo. official https://gyumesy.com/en/articles/bgahq5/ https://gyumesy.com/en/articles/bgahq5/ Tue, 18 Aug 2026 08:44:52 GMT On August 18, Matsuya's official X account quote-reposted a new product announcement from Matsuya PREMIUM, reacting with 'Negitama has arrived at Matsuya PREMIUM!!!' The post introduces the Kobe Beef Green Onion & Egg Bowl, releasing the following day on the 19th, but makes no mention of the Salt Sauce Box also releasing the same day. official https://gyumesy.com/en/articles/ig76ka/ https://gyumesy.com/en/articles/ig76ka/ Tue, 18 Aug 2026 03:03:53 GMT Matsuya's 'Kids' Curry and Rice / Beef Bowl Waku Waku Set' has delisted the Part 1 ONE PIECE Collaboration product page that had run since June 30. As of 10:00 a.m. today, the bonus gift switched to Part 2 — a set of 12 'Name Charm' designs — replacing it with a page of the same name and price, 450 yen. menu https://gyumesy.com/en/articles/tu14el/ https://gyumesy.com/en/articles/tu14el/ Tue, 18 Aug 2026 02:41:45 GMT On August 18, Matsuya's official app sent a notification about the launch of the Miyazaki specialty 'Hiyajiru Chicken Nanban Set' (1,300 yen). Sales began nationwide (excluding Okinawa) at 10 a.m. that day, marking the second installment of summer Miyazaki cuisine following Hiyajiru on August 4. official https://gyumesy.com/en/articles/3gxtfz/ https://gyumesy.com/en/articles/3gxtfz/ Tue, 18 Aug 2026 02:14:30 GMT The business hours listings for Matsuya Koshigaya Gamo Store and Matsuya Asaka Hizaori Store have been updated: the notes stating the shorter hours of the co-located My Curry Shokudo and Matsunoya have been removed, unifying both listings into a single line reading "24-Hour Operation." The same type of change has been occurring in succession at Matsuya locations nationwide. store https://gyumesy.com/en/articles/pbetcq/ https://gyumesy.com/en/articles/pbetcq/ Tue, 18 Aug 2026 01:52:56 GMT The number of stores carrying Matsuya's store-limited "Vanilla Shake" has grown by 8, expanding from 62 to 70 stores as of August 18. The additions are centered on Fukushima and Saitama prefectures, and the item is now sold across 13 prefectures spanning the Tohoku, Kanto, Koshinetsu, and Shizuoka regions. menu https://gyumesy.com/en/articles/d3641y/ https://gyumesy.com/en/articles/d3641y/ Tue, 18 Aug 2026 01:29:19 GMT At 10 AM on August 18, Matsuya launched the second round of its collaboration with the TV anime "ONE PIECE," "Natsu da! En da! Daimanpuku Matsuri." The Kids' Meal bonus item switches to a full set of 12 Original Name Charms, while the chopstick rest bonus for collaboration sets and the receipt lottery continue unchanged from round one. official https://gyumesy.com/en/articles/2wxb8i/ https://gyumesy.com/en/articles/2wxb8i/ Tue, 18 Aug 2026 01:09:29 GMT Matsuya PREMIUM Ginza Store will release the "Kujo Green Onion and Duo Pork Salt Sauce Box" (1,300 yen) and the "Kobe Beef Green Onion & Egg Beef Bowl" (1,650 yen; 2,340 yen for double meat) at 11 a.m. on August 19, 2026. The details of the summer new menu items, which the official X account had been teasing in fragments for days, are now confirmed. official https://gyumesy.com/en/articles/3q6ot8/ https://gyumesy.com/en/articles/3q6ot8/ Tue, 18 Aug 2026 00:35:47 GMT The prize that comes with Matsuya's Kid's Beef Bowl and Curry and Rice Waku Waku Sets (450 yen each) is switching to the full 12-piece 'Original Name Charm' lineup, timed to the start of ONE PIECE Collaboration Part 2 at 10 a.m. on August 18. Price and nutritional values remain unchanged. menu https://gyumesy.com/en/articles/1zlqt6/ https://gyumesy.com/en/articles/1zlqt6/ Tue, 18 Aug 2026 00:19:27 GMT On August 18 at 10 AM, Matsuya launched the Hiyajiru Chicken Nanban Set (1,300 yen), pairing Miyazaki specialties, and the Chicken Nanban Set Meal (980 yen; 780 yen for the item alone), nationwide except in Okinawa Prefecture. This is the second installment in the Hiyajiru series that began on August 4, and marks Chicken Nanban's first appearance on Matsuya's current regular menu. menu https://gyumesy.com/en/articles/2y61ew/ https://gyumesy.com/en/articles/2y61ew/ Mon, 17 Aug 2026 08:48:58 GMT Matsuya will open "Matsuya TOFROM Yaesu Store" in Yaesu, Chuo Ward, Tokyo, at 10:00 a.m. on September 10. About 310 meters from Tokyo Station, it will be the closest of all existing stores. The new store, first announced on official X on August 6, has now been officially registered in Matsuya's store list, confirming its address, operating hours, and other details. store https://gyumesy.com/en/articles/cs8kru/ https://gyumesy.com/en/articles/cs8kru/ Mon, 17 Aug 2026 08:18:15 GMT It has come to light that Matsuya Hikone Store is scheduled to close at 10 AM on August 31. The announcement comes just after operating hours were shortened in late July and further reduced in mid-August; once the closure takes effect, Minami-Hikone Store will be the only Matsuya location left in Hikone City. store https://gyumesy.com/en/articles/2stg1y/ https://gyumesy.com/en/articles/2stg1y/ Mon, 17 Aug 2026 03:03:21 GMT The operating hours listings for two Matsuya stores in Gifu Prefecture, Gifu Noritake Store and Kitagatacho Store, have been updated. Gifu Noritake Store has had all its late-night suspension notes removed and reverted to 24-hour operation, while Kitagatacho Store's suspension dates have shifted to late August through early September. This marks another update just two days after the batch update on August 15. store https://gyumesy.com/en/articles/2vf9zx/ https://gyumesy.com/en/articles/2vf9zx/ Mon, 17 Aug 2026 02:30:12 GMT On August 17, Matsuya reiterated its X Coupon offer that brings the Regular Serving of Beef Bowl down to 390 yen. The coupon expires at 10 a.m. the following day, August 18 (Tuesday), and applies a 70-yen discount across all Beef Bowl sizes. Since the offer took effect on August 11, Matsuya's official X account has been promoting this price every day. campaign https://gyumesy.com/en/articles/70h9xf/ https://gyumesy.com/en/articles/70h9xf/ Sun, 16 Aug 2026 14:29:06 GMT Matsuya Soja Store has ended 24-hour operation, changing its hours to 8:00 AM–10:00 PM (last order 15 minutes before closing). It becomes the second store in Okayama Prefecture to drop 24-hour operation, following Tsuyama Store, which made the same change five days earlier. store https://gyumesy.com/en/articles/ob4owb/ https://gyumesy.com/en/articles/ob4owb/ Sun, 16 Aug 2026 08:00:32 GMT Matsuya has again publicized on its official X account a PayPay coupon running through August 31. Orders of 800 yen or more (tax included) via Matsuben Net and other channels paid with PayPay earn up to 10% back, while payments of 1,200 yen or more earn up to 15% back. An au PAY point rebate campaign is running in parallel during the same period. campaign https://gyumesy.com/en/articles/liid4l/ https://gyumesy.com/en/articles/liid4l/ Sun, 16 Aug 2026 07:00:39 GMT Matsuya's 390 yen Beef Bowl (Regular Serving) coupon, distributed via official X, expires Tuesday, August 18, 2026 at 10 AM. It brings the regular 460 yen price down by 70 yen, and the same 70 yen discount applies to all Beef Bowl sizes. Use it by holding the QR code up to the ticket vending machine's reader. campaign https://gyumesy.com/en/articles/6a3kme/ https://gyumesy.com/en/articles/6a3kme/ Sun, 16 Aug 2026 02:00:28 GMT On August 16, Matsuya's official X account asked followers via reply which character's acrylic block chopstick rest they'd received, covering all 12 ONE PIECE collaboration order-bonus designs — ten Straw Hat Pirates plus two Matsuya-original illustrations. official https://gyumesy.com/en/articles/rsfjd0/ https://gyumesy.com/en/articles/rsfjd0/ Sat, 15 Aug 2026 11:07:40 GMT Matsuya's official X account posted about shopping at Matsuya PREMIUM Ginza, buying the Umatoma Hamburg Steak with Domestic Japanese Black Wagyu Beef and the Matsuya-style Simmered Kobe Beef that went on sale August 1, and also mentioned the LINE Shop Card benefit. official https://gyumesy.com/en/articles/5rfdam/ https://gyumesy.com/en/articles/5rfdam/ Sat, 15 Aug 2026 07:49:16 GMT Matsuya's official X account announced the deadline for the Midsummer Waku Waku Project's Free Service Voucher Distribution Campaign. Under the program, collecting three vouchers earns one plate of Small Serving Boneless Short Rib, and since it takes time to grill, the account recommended handing over the vouchers first. Distribution runs through 10:00 a.m. on August 25. campaign https://gyumesy.com/en/articles/m3bevs/ https://gyumesy.com/en/articles/m3bevs/ Sat, 15 Aug 2026 05:59:13 GMT Matsuya updated business hours at 60 stores across 9 prefectures in the Tokai, Kinki, and Hokuriku regions on August 15. The update mainly revises late-night temporary suspension schedules, but also includes changes to base business hours, such as Tonda Store expanding to 24-hour operation and Hikone Store pushing back its opening time to 9 a.m. store https://gyumesy.com/en/articles/3m17un/ https://gyumesy.com/en/articles/3m17un/ Sat, 15 Aug 2026 03:00:22 GMT On August 15, Matsuya announced on its official X account an X Coupon offering 70 yen off all sizes of Beef Bowl (390 yen for a Regular Serving), promoted through an ad designed as a 'sugoroku' game board. The coupon is valid until 10:00 a.m. on August 18. The post asked readers, 'Would you buy a Matsuya sugoroku if it existed?' campaign https://gyumesy.com/en/articles/sdsx7a/ https://gyumesy.com/en/articles/sdsx7a/ Sat, 15 Aug 2026 02:00:29 GMT On August 15, Matsuya's official X account promoted the ONE PIECE collaboration item 'Giant Serving Set' (1,430 yen, tax included), tying it to the currently airing anime's Elbaf Arc. The bowl piles Extra-large Serving rice with meat and onion at triple the Regular Serving amount — a renewed push just ahead of the collaboration's Part 2, launching August 18. official https://gyumesy.com/en/articles/h93uuz/ https://gyumesy.com/en/articles/h93uuz/ Fri, 14 Aug 2026 23:59:06 GMT Matsuya Soka Higashiguchi Store has resumed operations after a temporary closure that began on August 3. Alongside the reopening, the last order time was changed from 30 minutes before closing to 15 minutes before closing. The store is one of six Matsuya locations in Soka City, including the nearby Nishiguchi Store situated just across the station. store https://gyumesy.com/en/articles/yp1yxn/ https://gyumesy.com/en/articles/yp1yxn/ Fri, 14 Aug 2026 11:23:34 GMT On the night of August 14, Matsuya's official X account posted a photo of nine dishes — including Beef Bowl, Beef Curry and Rice, Hamburg Steak, and cheese-topped bowls, all served in black containers and spread across a table — with the caption "Matsuya Party!!!" This marks the second time the "Matsuya Party" call has appeared since July 24. official https://gyumesy.com/en/articles/zvzt1b/ https://gyumesy.com/en/articles/zvzt1b/ Fri, 14 Aug 2026 09:01:42 GMT Matsuya will release the 'Hiyajiru Chicken Nanban Set' for 1,300 yen at 10:00 a.m. on August 18, combining local dishes from Miyazaki. The new product pairs Hiyajiru, which went on nationwide sale on August 4, with Chicken Nanban, a brand-new addition to Matsuya's menu, in a single dish. official https://gyumesy.com/en/articles/rov6rd/ https://gyumesy.com/en/articles/rov6rd/ Fri, 14 Aug 2026 05:32:29 GMT The "August 8, 10 AM Opening" notice has disappeared from the name of Matsuya Ichinomiya Onishi Store (Matsunoya co-located) in Ichinomiya City, Aichi Prefecture, switching to the standard operating-store listing. Within Ichinomiya City, it becomes the second Matsuya, following the existing Ichinomiya Store. store https://gyumesy.com/en/articles/oa2v40/ https://gyumesy.com/en/articles/oa2v40/ Fri, 14 Aug 2026 05:15:07 GMT Matsuya's official X account reacted by quoting a teaser post from the official Matsuya PREMIUM account. The summer product uses 'fragrant Kujo green onion, umami-rich meat, and carefully selected salt sauce,' but its name, price, and release date remain undisclosed, described only as 'details coming soon.' official https://gyumesy.com/en/articles/1hnw0z/ https://gyumesy.com/en/articles/1hnw0z/ Fri, 14 Aug 2026 01:30:32 GMT On August 14, Matsuya's official X account promoted its 'first in two years' X Coupon that brings the Regular Serving Beef Bowl down to 390 yen, framing it as a number quiz where readers search an image for the hidden '390.' The coupon takes 70 yen off Beef Bowl in all sizes and is valid until 10:00 a.m. on August 18. It is redeemed by scanning a QR code at the ticket vending machine. campaign https://gyumesy.com/en/articles/b53r8p/ https://gyumesy.com/en/articles/b53r8p/ Fri, 14 Aug 2026 01:00:12 GMT Matsuya's official X account announced on August 14 that Part 2 of its collaboration with the TV anime ONE PIECE begins at 10:00 a.m. on August 18, when the Kids' Menu giveaway switches from the sticker sheet to the Original Name Charm. official https://gyumesy.com/en/articles/oauyzr/ https://gyumesy.com/en/articles/oauyzr/ Thu, 13 Aug 2026 23:17:54 GMT Matsuya plans to open "Matsuya Seki Store" in Sakaecho, Seki City, Gifu Prefecture, at 10:00 AM on September 4, 2026. This marks Matsuya's first store in Seki City — a 24-hour location co-located with the tonkatsu chain Matsunoya. It will be the eighth Matsuya store in the prefecture, six of which are co-located with Matsunoya. store https://gyumesy.com/en/articles/hs0z3v/ https://gyumesy.com/en/articles/hs0z3v/ Thu, 13 Aug 2026 12:16:36 GMT Matsuya's official X account posted about topping the 'Beef Short Rib & Offal Bowl' (990 yen), released on August 11, with a soft-boiled egg. The post noted that 'a soft-boiled egg feels like a treat' and also mentioned the service vouchers currently being distributed, which give a free Small Serving Boneless Short Rib when three are collected. official https://gyumesy.com/en/articles/9qou8o/ https://gyumesy.com/en/articles/9qou8o/ Thu, 13 Aug 2026 04:41:28 GMT Matsuya Kintetsu-Yao Ekimae Store (Yao City, Osaka Prefecture) has changed its business hours, moving its opening time up one hour from 8 AM to 7 AM. Closing time remains unchanged at midnight. The store had only pushed its opening back to 8 AM on July 31, making this a second change in less than two weeks. store https://gyumesy.com/en/articles/upde5g/ https://gyumesy.com/en/articles/upde5g/ Thu, 13 Aug 2026 03:50:28 GMT On August 13, Matsuya's official X account reannounced the 'Summer Vacation Coupon,' which offers up to 15% cashback for orders placed via the Matsuya App and paid with PayPay. The coupon has been available since August 1 and runs through August 31, offering 15% back on purchases of 1,200 yen or more (tax included) and 10% back on purchases of 800 yen or more. campaign https://gyumesy.com/en/articles/d4htmp/ https://gyumesy.com/en/articles/d4htmp/ Thu, 13 Aug 2026 02:41:29 GMT Matsuya's Higashisumiyoshi Nakano Store (Higashisumiyoshi Ward, Osaka City) and Kagoshima Shinei Store have switched their operating hours to 24-hour operation. Higashisumiyoshi Nakano Store moved from 5:00 AM–2:00 AM the following day to round-the-clock hours, while Kagoshima Shinei Store dropped the time restriction on its co-located My Curry Shokudo, bringing the entire store to 24-hour operation. All six Matsuya stores in Kagoshima Prefecture are now open 24 hours. store https://gyumesy.com/en/articles/opwlio/ https://gyumesy.com/en/articles/opwlio/ Thu, 13 Aug 2026 01:01:16 GMT Matsuya will launch the "Hiyajiru Chicken Nanban Set" (1,300 yen), pairing the Miyazaki local dish hiyajiru with the Miyazaki specialty chicken nanban, nationwide from 10 a.m. on August 18. It's the second offering built around hiyajiru, which debuted August 4, now paired exclusively with chicken nanban. The Chicken Nanban Set Meal (980 yen) and Chicken Nanban Only (780 yen) launch at the same time. official https://gyumesy.com/en/articles/wr8aq4/ https://gyumesy.com/en/articles/wr8aq4/ Wed, 12 Aug 2026 10:06:32 GMT Matsuya's official X account has posted a video guide for using the 390 yen Beef Bowl 'X Coupon.' The process is three simple steps: open the coupon image on official X, hold it up to the ticket machine's QR reader, and select from the menu. All sizes are 70 yen off, making Regular Serving 390 yen, valid until 10:00 AM on August 18 at all stores except some locations. campaign https://gyumesy.com/en/articles/1pw724/ https://gyumesy.com/en/articles/1pw724/ Wed, 12 Aug 2026 09:41:46 GMT Matsuya Marugame Kubara Store has reopened at 3 PM on August 12, ending a temporary closure that began on July 29. At the same time, Morioka Aiina Store moved its opening time up from 9 AM to 8 AM, and Hachinohe Joka Store simplified its Matsunoya late-night operating hours notice into a single "24-hour operation" listing. store https://gyumesy.com/en/articles/x8manv/ https://gyumesy.com/en/articles/x8manv/ Wed, 12 Aug 2026 08:52:11 GMT Matsuya's official X account tried the limited-time Beef Short Rib & Offal Bowl (990 yen), released August 11, the day after its debut. The post highlighted the offal's springy bite, the crisp garlic scapes, and the sauce's punch, adding a warning: "If you have plans to meet someone, be careful." official https://gyumesy.com/en/articles/89atik/ https://gyumesy.com/en/articles/89atik/ Wed, 12 Aug 2026 03:00:32 GMT On August 12, Matsuya's official X account announced that its 'X Coupon' — offering 70 yen off all sizes of the Beef Bowl, bringing the Regular Serving to 390 yen — can also be redeemed at the ticket vending machine by scanning the QR code included in the post's image. The coupon is valid until 10:00 a.m. on August 18. campaign https://gyumesy.com/en/articles/db1c1z/ https://gyumesy.com/en/articles/db1c1z/ Wed, 12 Aug 2026 02:03:01 GMT Chatan Mihama Store in Okinawa will temporarily close from 3:00 PM on August 24 to 3:00 PM on August 27, while Kitano Store in Tokyo will close from 3:00 PM on August 26 to 10:00 AM on September 9. Chatan Mihama Store's closure comes just two and a half weeks after all 10 Matsuya stores in Okinawa Prefecture closed simultaneously on August 7–8. store https://gyumesy.com/en/articles/tu7tlo/ https://gyumesy.com/en/articles/tu7tlo/ Wed, 12 Aug 2026 01:32:45 GMT Matsuya Echizen Sempuku Store has switched back to 24-hour operation after a stretch on a "5 AM to 2 AM" schedule — the third such change in a few months. It leaves Fukui Wakasugi Store as the only non-24-hour Matsuya in Fukui Prefecture. On the same day, Kumamoto Shinshigai Store, which also houses a Matsunoya, unified its listed hours to "24-hour operation." store https://gyumesy.com/en/articles/cwt1kw/ https://gyumesy.com/en/articles/cwt1kw/ Wed, 12 Aug 2026 00:02:31 GMT Matsuya Yamanashi Ryuo Store (Kai City) has switched to 24-hour operation. Among Matsuya's 7 stores in Yamanashi Prefecture, 6 now operate 24 hours, leaving Kofu Arakawa Store (open 7:00 a.m. to midnight) as the only one with limited hours. The change also aligns the operating hours of three nearby stores co-located with Matsunoya. store https://gyumesy.com/en/articles/nfbj3d/ https://gyumesy.com/en/articles/nfbj3d/ Tue, 11 Aug 2026 12:02:04 GMT On the night of August 11, 2026, Matsuya announced on its official X account the launch of a new regular menu item, 'Matsuya's Yakiniku Beef Bowl' (630 yen) — beef and onion grilled on a teppan griddle with a new garlic-infused sauce. The limited-time 'Beef Short Rib & Offal Bowl' (990 yen) was released simultaneously. official https://gyumesy.com/en/articles/q6oxq8/ https://gyumesy.com/en/articles/q6oxq8/ Tue, 11 Aug 2026 05:29:20 GMT Matsuya began distributing free service vouchers for its "Midsummer Waku Waku Project" at 10:00 AM on August 11. Each voucher makes one of Small Serving Potato Salad, Small Serving Kimchi, or Roasted Seaweed free, and collecting 3 earns a Small Serving Boneless Short Rib. Distribution runs through 10:00 AM on August 25, with vouchers valid until the end of September. campaign https://gyumesy.com/en/articles/d8157o/ https://gyumesy.com/en/articles/d8157o/ Tue, 11 Aug 2026 03:02:14 GMT In Matsuya's collaboration with the TV anime ONE PIECE, distribution of all 12 designs of the sticker sheet given as a Kids' Menu perk ends at 9:59 a.m. on August 18. From 10 a.m. the same day, the perk switches to Part 2's Original Name Charm. Takeout and mobile orders are included. official https://gyumesy.com/en/articles/okkyw0/ https://gyumesy.com/en/articles/okkyw0/ Tue, 11 Aug 2026 02:56:37 GMT On August 11, Matsuya's official X account announced a Follow & Repost Campaign to celebrate the same-day release of two teppan-grilled bowls, the Beef Short Rib & Offal Bowl and Matsuya's Yakiniku Beef Bowl, offering a chance to win 1,000 Matsuya Points to 30 winners by lottery. Entries are open through August 17. campaign https://gyumesy.com/en/articles/zk816c/ https://gyumesy.com/en/articles/zk816c/ Tue, 11 Aug 2026 02:27:29 GMT Matsuya's "Hiyajiru Vegetable Set" (730 yen), launched nationwide on August 4, was moved on August 11 — about a week after release — from the official website's limited-time menu page to the set meal menu page. It now ranks among the cheapest items in the set meal category. menu https://gyumesy.com/en/articles/mlsgyi/ https://gyumesy.com/en/articles/mlsgyi/ Tue, 11 Aug 2026 02:08:21 GMT Matsuya launched its official X (formerly Twitter)-exclusive discount campaign "X Coupon" at 10:00 a.m. on August 11. Regular-serving Beef Bowl drops from 460 yen to 390 yen, with all sizes of Beef Bowl discounted by 70 yen. The offer is valid through 10:00 a.m. on Tuesday, August 18, and can be used by scanning the QR code at ticket vending machines at all Matsuya locations except a few stores. campaign https://gyumesy.com/en/articles/ibmqm3/ https://gyumesy.com/en/articles/ibmqm3/ Tue, 11 Aug 2026 01:52:15 GMT Matsuya's 'New Grilled Beef Bowl' disappeared from the menu lineup on August 11. Following an August 4 "To Be Discontinued Successively" notice and an August 5 official X post urging fans to get one last taste, it was delisted as announced. In the same bowl category, the successors 'Beef Short Rib & Offal Bowl' and 'Matsuya's Yakiniku Beef Bowl' took its place. menu https://gyumesy.com/en/articles/u1x4e6/ https://gyumesy.com/en/articles/u1x4e6/ Tue, 11 Aug 2026 01:28:36 GMT On August 11, 8 summer limited-time items that debuted since late June — including the Grilled Eel Bowl, Yatara Beef Bowl, and Twice-cooked Pork Set Meal — were delisted all at once from Matsuya's official website menu. They disappeared as two new items, including the Beef Short Rib & Offal Bowl released the same day at 10 a.m., took their place. menu https://gyumesy.com/en/articles/vefe95/ https://gyumesy.com/en/articles/vefe95/ Tue, 11 Aug 2026 00:58:15 GMT Matsuya discontinued four side dishes on August 11 — three eel items including Grilled Eel Plate, plus Yatara Only. The discontinuation followed an August 4 notice as planned; the eel items launched June 23 and Yatara Only launched July 7 as summer limited-time offerings. menu https://gyumesy.com/en/articles/e82ac0/ https://gyumesy.com/en/articles/e82ac0/ Tue, 11 Aug 2026 00:39:46 GMT Matsuya launched the 990-yen 'Beef Short Rib & Offal Bowl' and the 600–850-yen 'Matsuya's Yakiniku Beef Bowl' nationwide (excluding some stores) today, August 11, at 10:00 AM. The two teppan-grilled bowl dishes, announced in an August 6 notice, appeared on the menu exactly as previewed, with nutritional information also published. menu https://gyumesy.com/en/articles/pre4zc/ https://gyumesy.com/en/articles/pre4zc/ Mon, 10 Aug 2026 23:41:06 GMT The store-limited menu item 'The Katsu Curry and Rice,' sold for 690 yen (tax included) at Matsuya & My Curry Shokudo co-located stores, was delisted on the morning of August 11. Final availability was at 51 stores across 8 prefectures centered on Tokyo, after roughly four months on the official site since its April 21 listing. menu https://gyumesy.com/en/articles/ly8lk9/ https://gyumesy.com/en/articles/ly8lk9/ Mon, 10 Aug 2026 23:11:19 GMT Matsuya Tsuyama Store has ended its 24-hour operation, changing its hours to 8:00 AM–10:00 PM (last order 15 minutes before closing). As a result, among Matsuya's 9 stores in Okayama Prefecture, Tsuyama Store is now the only one that isn't open 24 hours. store https://gyumesy.com/en/articles/kmdb6s/ https://gyumesy.com/en/articles/kmdb6s/ Mon, 10 Aug 2026 13:00:22 GMT At 10 PM on August 10, Matsuya's official X account posted a countdown reading "12 hours left" until its first X-exclusive coupon in two years drops at 10 AM on August 11. The announcement image shows the Beef Bowl Regular Serving discounted by 70 yen to 390 yen. campaign https://gyumesy.com/en/articles/vk234a/ https://gyumesy.com/en/articles/vk234a/ Mon, 10 Aug 2026 08:15:25 GMT At Matsuya Marugame Kubara Store (Marugame City, Kagawa Prefecture), a temporary closure notice that had briefly disappeared on August 10 reappeared on the morning of August 11. The dates shown — temporary closure from 15:00 on July 29 and reopening at 15:00 on August 12 — match those from before the notice vanished, so the original reopening schedule remains unchanged. store https://gyumesy.com/en/articles/h42lkb/ https://gyumesy.com/en/articles/h42lkb/ Mon, 10 Aug 2026 03:22:31 GMT From August 11 to 31, Matsuya is running a campaign that doubles Matsuya Points earned on orders placed through the takeout reservation site Matsuben Net. For top-tier Diamond members, the usual 15% effectively becomes 30%. Matsuya Mobile Order and Matsuben Delivery are not eligible. campaign https://gyumesy.com/en/articles/0m4eb3/ https://gyumesy.com/en/articles/0m4eb3/ Mon, 10 Aug 2026 02:52:43 GMT Matsuya Komatsu Hinodecho Store has changed its operating hours from "3:00 a.m. to 2:00 a.m. the following day" to full 24-hour operation. It is the only Matsuya location in Komatsu City, Ishikawa Prefecture, and the change brings the prefecture's 24-hour count to 5 out of 7 stores. store https://gyumesy.com/en/articles/3gqxxr/ https://gyumesy.com/en/articles/3gqxxr/ Mon, 10 Aug 2026 01:02:38 GMT Matsuya will begin distributing free service vouchers on August 11 at 10:00 a.m. as part of its 60th Founding Anniversary campaign. Purchasing a Beef Bowl or other main menu item earns a voucher for one free side—Small Serving Potato Salad, Small Serving Kimchi, or Roasted Seaweed—and collecting three vouchers earns a free plate of Small Serving Boneless Short Rib. Distribution runs through August 25, and the vouchers are valid until the end of September. campaign https://gyumesy.com/en/articles/0xp6bu/ https://gyumesy.com/en/articles/0xp6bu/ Sun, 09 Aug 2026 11:11:34 GMT Matsuya will activate an X coupon at 10:00 a.m. on August 11, 2026, its first in two years, cutting 70 yen off Beef Bowl in every size and bringing the Regular Serving down to 390 yen. The move follows Matsunoya's early sellout of its prepared-food coupon, and the offer runs through 10:00 a.m. on August 18. campaign https://gyumesy.com/en/articles/ugsba8/ https://gyumesy.com/en/articles/ugsba8/ Sun, 09 Aug 2026 09:55:11 GMT On August 9, Matsuya's official X account posted that its kimchi is made in-house at its Mt. Fuji factory, suggesting it as a drinking snack or a flavor twist for the currently available Hiyajiru. The post also prompts a look at the 7 kimchi menu items currently on offer, including the 100 yen Mt. Fuji Kimchi. official https://gyumesy.com/en/articles/c3ifo5/ https://gyumesy.com/en/articles/c3ifo5/ Sun, 09 Aug 2026 08:00:12 GMT Matsuya promoted the 'Bundled Side Dish Takeout Deal Campaign,' exclusive to Matsuben Net and Matsuya Mobile Order, on its official X account. Combining any of the 6 eligible side dishes gets you 100 yen off for 2 items up to 250 yen off for 5 items. Through August 16. campaign https://gyumesy.com/en/articles/cppp5p/ https://gyumesy.com/en/articles/cppp5p/ Sun, 09 Aug 2026 07:02:58 GMT On August 9, Matsuya's official X account posted 'Which Matsuya Is This?', a quiz that challenges followers to identify a store from a single exterior photo. This marks the fifth installment counting from May 11, coming just 4 days after the previous quiz on August 5 and only 3 days after the first-ever answer reveal (Shin-Matsudo Store). official https://gyumesy.com/en/articles/hovk0h/ https://gyumesy.com/en/articles/hovk0h/ Sun, 09 Aug 2026 04:00:12 GMT Matsuya Oyama Kizawa Store's latitude moved from 36.344032°N to 36.344030°N on August 9, a southward shift of about 22 centimeters. This is the 9th southward shift since the store's listing went live on the official site on July 9, and this time's shift is double the previous one. The longitude has never changed. store https://gyumesy.com/en/articles/ljbjf6/ https://gyumesy.com/en/articles/ljbjf6/ Sun, 09 Aug 2026 03:40:35 GMT On August 9, Matsuya's official X account introduced a way to eat Hiyajiru, which launched nationwide on August 4. It suggested adding Hiyajiru to a Set Meal, choosing a Large Serving or Extra-large Serving of Rice, and putting the rice into the Hiyajiru. It also introduced the Hiyajiru Vegetable Set, which comes with Hiyajiru, Rice, and Fresh Vegetable Salad. official https://gyumesy.com/en/articles/qpw8k4/ https://gyumesy.com/en/articles/qpw8k4/ Sun, 09 Aug 2026 02:57:56 GMT The registered coordinates for Matsuya Oyama Kizawa Store shifted 0.000001 degrees south in latitude on August 9. That's about 11 centimeters. Since the store's debut on July 9, this tiny southward shift has now happened eight times in total. store https://gyumesy.com/en/articles/yn2d8a/ https://gyumesy.com/en/articles/yn2d8a/ Sun, 09 Aug 2026 02:00:29 GMT On August 9, Matsuya's official X account promoted takeout of the Kids' Menu. The bonus 'ONE PIECE sticker sheet, all 12 types' will be distributed until 9:59 a.m. on August 18, leaving 9 days until the deadline. The bonus has changed three times in the past six months. official https://gyumesy.com/en/articles/pxz2vy/ https://gyumesy.com/en/articles/pxz2vy/ Sun, 09 Aug 2026 01:30:32 GMT Matsuya's official X account announced that, to mark 'Hamburg Day' on August 9, the ongoing Hamburg Steak Set Meal & Bento Point Boost Campaign will grant +100 Matsuya Points today only. Takeout orders via Matsuben Net and Matsuya Mobile Order are eligible; the normal bonus is +70 points. campaign https://gyumesy.com/en/articles/aexp6q/ https://gyumesy.com/en/articles/aexp6q/ Sat, 08 Aug 2026 08:57:31 GMT All 10 Matsuya stores in Okinawa Prefecture — including Uruma Ishikawa Store and Naha Shintoshin Store — resumed normal operations on August 8 after removing suspension notices posted since the previous day. The closure covered every Matsuya store in the prefecture, a larger scale than the four stores affected in June. store https://gyumesy.com/en/articles/8stue1/ https://gyumesy.com/en/articles/8stue1/ Sat, 08 Aug 2026 06:00:06 GMT On August 8 at 3 p.m., Matsuya launched a campaign offering up to 15% back in Ponta Points for orders on the Matsuya App or Matsuben Net paid via au PAY. The offer runs daily from 3 p.m. to 10 p.m. through August 23, for orders of 600 yen or more. campaign https://gyumesy.com/en/articles/norrf0/ https://gyumesy.com/en/articles/norrf0/ Sat, 08 Aug 2026 04:13:40 GMT Matsuya's official X account visited the Matsuya/Matsunoya Kumagaya Ishihara Store, which opened on July 31, and introduced the wooden lattice interior, saying "I want this at home." It is the second Matsuya location in Kumagaya City, Saitama Prefecture, and a drive-through store co-located with Matsunoya. official https://gyumesy.com/en/articles/hs4ia0/ https://gyumesy.com/en/articles/hs4ia0/ Fri, 07 Aug 2026 22:00:45 GMT On August 8, 2026, Matsuya's official X account revealed that the tofu it serves is made with Hokkaido-grown soybeans (excluding Okinawa). The tofu also appears as an ingredient in the nationwide 'Hiyajiru,' and for those who want to taste the tofu on its own, the 140 yen 'Chilled Tofu with Ginger and Green Onion' or the Morning Meal's Choice of Side Dish are also recommended. official