Matsuya's Official X Teases Mysterious "Matsu Shake" With Cryptic Post: "April Fools' Is Already Over, Right?"
Matsuya’s official X account (@matsuya_foods) posted a mysterious teaser on April 10.
⁉️、、、 Matsu Shake….?
April Fools’ is already over, right….?🤔
Stay tuned for more（╹◡╹）
What Is “Matsu Shake”?
The post reveals only the name “Matsu Shake,” with no specific product details disclosed. By joking, “April Fools’ is already over, right?”, the account hints that this isn’t a joke but an actual upcoming product.
Judging from the word “Shake” in the name, this could be a drink-based item — a rare category for Matsuya.
The official account closed with “Stay tuned for more（╹◡╹）,” suggesting further details will be announced soon.
Editor's Note
Matsu Shake — is Matsuya really about to release a shake? Denying it's an April Fools' joke and then teasing more to come is a clever way to build suspense.