Matsuya's Official X Reports Eating Today's Newly Released "Pork Steak Set Meal" and Reveals a 70-Yen-Off Coupon
Matsuya’s official X account (@matsuya_foods) posted at 6:52 p.m. on April 28 to report eating the “Set Meal of Pork Steak,” which went on sale at 10 a.m. today.
I just tried today’s newly released “Set Meal of Pork Steak”!
Thick-cut pork loin coated in an exquisite pork steak sauce, a true “rice thief” (╹◡╹)
There’s also a 70-yen-off coupon in the Matsuya App! How about trying it tonight?
The Photo Backdrop Returns to the Wooden Tray of the Mitaka Main Store
In the previous day’s report on eating the Kimchi Kalbi Bowl (April 27), the setting had changed to the black tray used at regular stores, a shift from the earlier April “eating report” posts, which had all been shot on the wooden tray of the Mitaka Main Store. The change drew attention.
However, the photo in this Set Meal of Pork Steak post once again shows the dish on the wooden tray of the Mitaka Main Store. The broadcast from a regular store turned out to be a one-time event, and the shoot has gone back to the company’s home base.
On a key day like the first day of a new menu release, the account may be choosing the Mitaka Main Store because it makes it easier to ensure shooting quality and smooth preparation.
Announcing the 70-Yen-Off Coupon
The post revealed that “there’s also a 70-yen-off coupon in the Matsuya App.” The Set Meal of Pork Steak normally costs 980 yen, so with the coupon the price works out to 910 yen.
Posted just before dinnertime, the message is framed to encourage evening visits.
Eating Reports for the Final Week of April’s New Menu Releases
Matsuya’s official “eating reports” are a regular feature of new menu release days. In the final week of April’s relay of new menus released every Tuesday, the account continued its tradition of tucking in right away with the Set Meal of Pork Steak.
| Date | Menu Item Eaten | Tray |
|---|---|---|
| April 6 | Stir-fried Chicken with Butter Soy Sauce | Wooden (Mitaka Main Store) |
| April 8 | Garlic Butter Pork Short Rib & Egg Bowl | Wooden (Mitaka Main Store) |
| April 14 | Chunky Stewed Chicken Curry and Rice | Wooden (Mitaka Main Store) |
| April 27 | Kimchi Kalbi Bowl + Soft-boiled Egg | Black (regular store) |
| April 28 | Set Meal of Pork Steak | Wooden (Mitaka Main Store) |
Editor's Note
The "rice thief" phrasing is wonderfully direct. Great to hear about the 70-yen-off coupon, too. And the wooden tray is back, which is a relief. (╹◡╹)
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