Matsuya Official X Reports Eating Today's New "Set Meal of Pork Steak," Reveals 70-Yen-Off Coupon
Matsuya’s official X account (@matsuya_foods) posted at 18:52 on April 28 to report having eaten the “Set Meal of Pork Steak,” which went on sale that day at 10:00.
We just tried today’s new “Set Meal of Pork Steak”!
The thick-cut pork loin coated in an exquisite pork steak sauce makes this a true “rice thief” (╹◡╹)
There’s also a 70-yen-off coupon available on the Matsuya App! Why not stop by tonight?
The photo backdrop returns to Mitaka Main Store’s wooden tray
The previous day’s Kimchi Kalbi Bowl eating report (April 27) had drawn attention for breaking from the pattern of April’s “eating report” posts being shot on Mitaka Main Store’s wooden tray, switching instead to the black tray used at regular stores.
This time, however, the photo for the Set Meal of Pork Steak once again shows the dish on Mitaka Main Store’s signature wooden tray. The relay to a regular store turned out to be a one-off, with the shoot returning to the head-office location.
On a major occasion like a new menu item’s launch day, the operation may favor Mitaka Main Store, where photo quality and logistics are easier to guarantee.
Announcing the 70-yen-off coupon
The post revealed that “there’s also a 70-yen-off coupon available on the Matsuya App.” The Set Meal of Pork Steak is normally 980 yen, so with the coupon applied it effectively comes to 910 yen.
Posted just ahead of dinnertime, the message is structured to encourage an evening visit.
Eating reports for new menu items in the final week of April
Matsuya’s official “eating report” posts are a fixture on new menu launch days. In the final week of April’s weekly Tuesday new-menu relay, the Set Meal of Pork Steak continued the tradition of the official account eating it right away.
| Date | Menu Item Eaten | Tray |
|---|---|---|
| April 6 | Stir-fried Chicken with Butter Soy Sauce | Wooden (Mitaka Main Store) |
| April 8 | Garlic Butter Pork Short Rib & Egg Bowl | Wooden (Mitaka Main Store) |
| April 14 | Chunky Stewed Chicken Curry and Rice | Wooden (Mitaka Main Store) |
| April 27 | Kimchi Kalbi Bowl + Soft-boiled Egg | Black (regular store) |
| April 28 | Set Meal of Pork Steak | Wooden (Mitaka Main Store) |
Editor's Note
The "rice thief" phrase is a delightfully blunt way to put it. Nice to get the heads-up on the 70-yen-off coupon too. And it's a relief to see the tray back to wood. (╹◡╹)
