To Celebrate Matsuya App Reaching 5.5 Million Members, Up to 15% PayPay Cashback Coupon Distributed from April 29 — Unprecedented Deal: Up to 200pt, Unlimited Uses

Matsuya announced on April 27 that, to celebrate the Matsuya App reaching 5.5 million members, it will distribute an up to 15% PayPay cashback coupon.

Two-Stage Coupon Structure

Stage	Period	Cashback Rate	Cap per Use
Part 1 (High Cashback)	April 29 – May 6	Up to 15%	200pt/use
Part 2	May 7 – May 17	Up to 10%	200pt/use

The high 15% cashback rate applies during Golden Week (April 29 – May 6), followed by 10% through May 17, for a campaign spanning roughly three weeks in total. The 15% coupon and the 10% coupon must each be claimed separately.

Terms of Use

Item	Details
Ordering Method	Matsuben Net, Matsuya Mobile Order, Matsuben Delivery, Matsuben Net Mini App
Payment	PayPay advance payment (800 yen or more)
Uses During the Period	Unlimited
Eligible Stores	Matsuya, Matsunoya, My Curry Shokudo, Sushimatsu, Shoken Chinese Dining, Matsutaro, Steak-ya Matsu, Steak Set Meal & Bowl Matsugyu, Mugi no Toriko, and Tukkun² nationwide
Not Eligible	Stores located inside parking areas, among others

Since the 200pt-per-use cap equals 15% of an 800-yen order (120pt), orders of up to about 1,333 yen (200pt ÷ 0.15) receive the full 15% back. Using the coupon multiple times during Golden Week yields 200pt in cashback per use.

The Best Cashback Combination

An 800-yen order — the minimum threshold for the 15% cashback — yields the highest effective rate, returning 120pt. Orders up to 1,333 yen get the full 15% back as points; above that amount, the effective cashback rate gradually decreases.

Matsuya App Reaches 5.5 Million Members

The campaign celebrates the Matsuya App reaching 5.5 million members, a scale that holds its own even against convenience store chains. The figure speaks to the success of Matsuya’s app strategy.