Matsuya Official X Sends Day-5 Reminder for 60th Anniversary 'Mobile Order Triple Point' Campaign (Jun 16–30)

On June 20, 2026 at 11:13 a.m., Matsuya Foods used its official X account (@matsuya_foods) to remind followers that the 60th Founding Anniversary campaign “Matsuya Mobile Order Triple Point Campaign” is currently underway. Running for 15 days from Tuesday, June 16 through Tuesday, June 30, 2026, the campaign triples the Matsuya Points earned on orders placed through Matsuya Mobile Order in the Matsuya App; Matsuben Net and Matsuya Delivery are excluded. Today, Saturday, June 20, marks day 5 of the campaign (4 days elapsed), with 10 days remaining. This is the third wave of communication, following the advance notice (dated 6/15) and the day-one app push notification (the morning of 6/16) — timing that reads as an attempt to catch weekday latecomers midway through the campaign.

Post Text and Overview

The Matsuya App’s “Mobile Order Triple Point Campaign” is underway!

Item	Details
Post time	Saturday, June 20, 2026, 11:13 a.m.
Channel	Matsuya Official X (@matsuya_foods)
Campaign Name	Matsuya Mobile Order Triple Point Campaign
Campaign Period	15 days, from Tuesday, June 16 to Tuesday, June 30, 2026
Eligible Service	Matsuya Mobile Order in the Matsuya App
Excluded	Matsuben Net and Matsuya Delivery
Reward	3x the usual Matsuya Points
Context	Part of the 60th Founding Anniversary campaign lineup

Composition of the Announcement Visual

The announcement image places the 60th anniversary logo and a banner reading “Matsuya’s 60th Founding Anniversary” across the top on a pale orange background, with a navy “Matsuya Mobile Order” logo ribbon in the center and a large red “3” for “Triple Matsuya Points” filling the space below it. The lower left features an illustration of a hand holding a smartphone alongside the tagline “Easy ordering with the Matsuya App!,” a navy banner near the bottom reads “Period: June 16 (Tue) – June 30 (Tue), 2026,” and the very bottom carries the note “*Matsuben Net and Matsuya Delivery are excluded.” Small cracker-like decorations are scattered across the background, carrying over the celebratory 60th anniversary tone. Today’s X post text itself is a brief single line, but the attached announcement image lets readers confirm the three key details — period, eligibility, and exclusions — at a glance.

Where This Reminder Fits in the Rollout Timing

Official communication for this campaign has unfolded in three stages: starting with the official notice posted at 3:00 p.m. on Monday, June 15, followed by a Matsuya App push notification at 8:30 a.m. on the campaign’s opening day, Tuesday, June 16, and now today’s X reminder around 11:00 a.m. on Saturday, June 20. This advance-notice → day-one → mid-campaign sequence is designed to catch readers of the official notice, app users, and X followers in turn, minimizing missed awareness over a relatively short 15-day period. With today marking day 5 and 10 days still remaining, sending the reminder around 11:00 a.m. on a Saturday — just ahead of lunchtime — reads as timing meant to reach both weekend Mobile Order users and those planning ahead for weekday lunches next week.

Ties to the Broader 60th Anniversary Campaign Lineup

Matsuya’s June 2026 lineup clustered a series of anniversary initiatives around the 60th Founding Anniversary date (6/16), running in parallel: the Shkmeruli revival, the original brand song “Anata wo Matsuyasashii Basho” (a title playing on “Matsu” and “yasashii” — gentle — meaning roughly “A Place as Gentle as Matsu”) written for the occasion by ORCALAND, up to 40% PayPay cashback (6/16-6/19), free rice refills on Set Meals at all locations, and a +50pt boost on Bowl & Bento orders. Among these anniversary initiatives, the “Matsuya Mobile Order Triple Point Campaign” runs for a comparatively long stretch, positioning it as a mainstay supporting the latter half of June. Its timing overlaps with both the Shkmeruli revival launched during the same period (its sales window — described in the official X taste-report post as “a little over a week” — is expected to end around 6/23-25) and the first installment of the ONE PIECE Collaboration Set, previewed today ahead of its 6/30 start. This design has the anniversary campaigns’ last-minute rush and the launch of a new collaboration converging on the same days at month’s end.

How Matsuya Points and Matsuya Mobile Order Work Together

Matsuya Points are the proprietary points earned through the Matsuya App’s membership program, redeemable as a discount on future orders. Matsuya Mobile Order is the Matsuya App’s advance in-store ordering feature, letting customers select a store, order their menu items, and complete payment ahead of time so they can pick up their order immediately upon arrival. This campaign is designed to triple the point reward specifically for combined use of the two features — app membership plus Mobile Order — excluding cash payments made in-store as well as takeout via Matsuben Net and Matsuya Delivery’s home delivery. As an incentive limited to app members picking up in-store, the structure also reads as an attempt, from the stores’ operational side, to raise Mobile Order usage rates and thereby ease congestion at the register.