Matsuya Launches 60th Anniversary "Matsuya Mobile Order Triple Point Campaign" Running June 16–30

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title: “Matsuya Launches 60th Anniversary "Matsuya Mobile Order Triple Point Campaign" Running June 16–30” categories:

• campaign tags:
• news
• term-limited
• point
• announcement
• app published: true created_at: “2026-06-15T15:08:47+09:00” updated_at: “2026-06-15T15:08:47+09:00” thumbnail: “https://cdn.gyumesy.com/articles/9xe1vo/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/9xe1vo/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/whatsnew/campaign/157327.html” editor_comment: “A full two weeks of triple points is a generous setup. Singling out Mobile Order from the app’s three ordering routes is a bold move, and the second half of June is a prime chance to switch from the ticket vending machine to Mobile Order.” description: “As part of its 60th founding anniversary celebrations, Matsuya will hold the "Matsuya Mobile Order Triple Point Campaign" for 15 days, from Tuesday, June 16 to Tuesday, June 30, 2026. Orders placed via Matsuya Mobile Order during the period earn three times the usual Matsuya Points. Matsuben Net and Matsuben Delivery are not eligible.” related_articles:
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In an official announcement dated June 15, 2026, Matsuya said it will hold the “Matsuya Mobile Order Triple Point Campaign” as part of its 60th founding anniversary celebrations. The campaign runs for 15 days, from 0:00 on Tuesday, June 16, 2026 to 23:59 on Tuesday, June 30. Orders placed through “Matsuya Mobile Order” during the period earn three times the Matsuya Points normally awarded. “Matsuben Net” and “Matsuben Delivery” are not eligible, so only the middle one of the three ordering routes in the Matsuya app, “Matsuya Mobile Order,” qualifies.

Campaign Overview

Item	Details
Period	0:00 on Tuesday, June 16, 2026 to 23:59 on Tuesday, June 30, 2026
Eligible service	Matsuya Mobile Order
Ineligible services	Matsuben Net / Matsuben Delivery
Reward	Matsuya Points awarded at three times the usual rate
Date basis	Order date and time
Duration	15 days

Eligible Stores and Cross-Brand Coverage

Eligible stores are all locations nationwide that have introduced “Matsuya Mobile Order,” across eight brands: Matsuya, Matsunoya, My Curry Shokudo, Shoken Chinese Dining, Matsutaro, Steak-ya Matsu, Steak Set Meal & Bowl Matsugyu and Tukkun². Rather than being limited to Matsuya alone, the same triple-point terms apply across the group’s brands. Expressway PA locations and the Narita Airport Terminal 3 store are not eligible.

Usual Matsuya Point Rates and the Rebate Level at Triple

Matsuya Point has six membership ranks, based on usage: Regular, Bronze, Silver, Gold, Platinum and Diamond. The award rate differs by rank. The usual Mobile Order rate is set lower than the rate for Matsuben Net orders, but during this campaign the rate for each rank is simply tripled. Because moving up to the next rank depends on cumulative monthly spending, purchases made during the campaign also help with rank advancement.

How the Campaign Steers Customers to Mobile Order

The Matsuya app’s ordering routes are split into three: “Matsuben Net (bento reservations),” “Matsuya Mobile Order (dine-in and bento)” and “Matsuben Delivery (home delivery).” This campaign concentrates the triple points on the central route, “Matsuya Mobile Order,” alone. The announcement lists eight payment methods for advance payment: “PayPay, d Barai, Rakuten Pay, au PAY, Merpay, Alipay+, WeChat Pay and credit cards.” It also makes a direct comparison with the store’s ticket vending machine, stating that it is “a better deal than buying at the ticket vending machine.” The setup is clearly aimed at changing customers’ habits, moving them from the in-store ticket vending machine to Mobile Order.

Where It Fits Among June’s 60th Anniversary Initiatives

June has seen a run of takeout and app-related initiatives under the 60th anniversary banner around the Matsuya app. This campaign runs alongside the “60th Founding Anniversary PayPay Coupon” (up to 10% cashback from June 1 to 30, rising to up to 40% cashback for just two days, June 15–16), “Bundled Side Dish Takeout Deal” (June 2–15), the “Bowl & Bento Point Boost Campaign” (June 16–22; +50 points on three items including the Kimchi Kalbi Bowl) and the “PayPay Scratch Card Lottery” (scheduled to start June 19). At 15 days, it is the longest of this month’s 60th anniversary initiatives, and serves as the core measure for pushing customers toward Mobile Order through the second half of June.

Comparison with Past Multiplier Campaigns

The most recent multiplier-type campaign was the “Matsuben Net Double Point Campaign,” held for 17 days from May 1 to May 17, 2026. The previous campaign applied a 2x multiplier to “Matsuben Net,” while this one applies a 3x multiplier to “Matsuya Mobile Order,” so both the eligible route and the multiplier have changed. The multiplier rises from 2x to 3x, while the period is slightly shorter, down from 17 days to 15. The pattern suggests an approach of rotating the favored route among the app’s three each month while raising average point usage.

Combining with the New Member Bonus

The announcement also mentions “100 points for new member registration,” so new users of the official Matsuya Foods app can collect the 100-point bonus and enjoy the campaign’s triple points at the same time. The campaign period also overlaps with the regular 10% cashback tier of the “60th Founding Anniversary PayPay Coupon,” so paying with PayPay on a Mobile Order lets customers stack triple Matsuya Points with 10% PayPay Points cashback.