Matsuya Official App Announces "Effectively 100 Yen Off" Kids' Waku Waku Set Campaign via Push Notification

On April 25 at 10:21 AM, the Matsuya official app (the official Matsuya Foods app) sent a push notification about the Kids’ Waku Waku Set Point Boost Campaign, which began that same day.

The notification read as follows:

“Effectively 100 Yen” Off❗️50 Points & 50 Yen Discount⭐️Matsuya Kids’ Waku Waku Set

Through 5/10, earn bonus points on the kids’ menu that comes with an original item‼️

Emphasizing “Effectively 100 Yen Off”

The Matsuya official app is promoting the combination of “50P (points) & 50 yen discount” as “effectively 100 yen off.” The structure combines a 50-yen app coupon discount with a 50-point boost, for a total of 100 yen in value returned.

Item	Amount
Regular Price	450 yen
App Coupon	-50 yen → 400 yen
50 Points Awarded	Equivalent to -50 yen
Effective Price	Equivalent to 350 yen

Synergy with the Kobito Towel Continues

The campaign period (April 25 to May 10) almost entirely overlaps with the distribution period (through May 12) for the “Original Kobito Towel” from the Kobito Zukan collaboration. Just this morning, the official X account posted an introduction for the fourth installment, “Takenokobito,” underscoring how concentrated Matsuya’s push to strengthen its kids’ menu has become.