Matsuya Starts 'Kids' Menu 400 Yen + 50 Points' Campaign, an Effective 350 Yen, from April 25 — Good News for Fans After the Kobito Towels
Matsuya announced on April 23 that it will hold the app-exclusive “Kids’ Waku Waku Set Point Boost Campaign” from Saturday, April 25 through 23:59 on Sunday, May 10.
The 350 Yen Effective Price Breakdown
The campaign covers two items, the Kids’ Beef Bowl Waku Waku Set and the Kids’ Curry and Rice Waku Waku Set (450 yen each). The following benefits apply when ordering through Matsuben Net or Matsuya Mobile Order.
| Item | Amount |
|---|---|
| Regular Price | 450 yen |
| App Coupon (Auto-applied) | -50 yen → 400 yen |
| 50 Points Awarded | -50 yen equivalent |
| Effective Price | 350 yen equivalent |
The Kids’ Set, normally 450 yen, works out to an effective 350 yen — a savings of 100 yen.
Synergy with the Kobito Zukan Collaboration
The campaign period (April 25 to May 10) almost entirely overlaps with the distribution period (through May 12) for the Kobito Zukan collaboration’s Original Kobito Towel. Customers can enjoy both the towel giveaway (all 6 designs) for ordering from the Kids’ Menu and this point boost at the same time.
| Benefit | Details |
|---|---|
| Kobito Zukan Towel | 1 per Kids’ Menu item ordered (random design) |
| Point Boost | 50 points awarded for ordering from the Kids’ Menu |
| App Coupon | Automatic discount from 450 yen to 400 yen |
Since the Kobito Towel is handed out at in-store pickup, ordering through the “Dine-in” option on Matsuya Mobile Order is the ideal combination.
Kobito Zukan Kids’ Menu Items Now Effectively 350 Yen
Compared with past collaborations, this point boost is well-timed to line up with the Kobito Zukan collaboration period. It serves as a strong incentive for fans making repeat visits to help their kids complete all six towel designs.
Terms of Use
| Item | Details |
|---|---|
| Campaign Period | Saturday, April 25 – Sunday, May 10, 23:59 |
| Order Method | Matsuben Net or Matsuya Mobile Order |
| Excluded | Matsuben Delivery |
| Points Awarded | 50 points |
| Combination with Other Campaigns | Not eligible for point multiplier boosts |
Official Matsuya App
The official Matsuya Foods app. Coupons, mobile order and advance booking, plus points on every visit.
Editor's Note
Great news for anyone chasing all 6 Kobito Towel designs. At an effective 350 yen per visit, that's 2,100 yen for six visits to complete the set. Matsuya doesn't miss a trick.
