Matsuya's Official X Account Quote-Reposts PayPay's 10% Cashback Coupon Announcement

At 18:07 on May 7, 2026, Matsuya’s official X account (@matsuya_foods) posted a quote repost of an announcement from PayPay’s official account (@PayPayOfficial) about a Matsuya App coupon offering up to 10% cashback via PayPay. Dropped on the first day of the 10% cashback period (May 7-17), the post briefly touts the combo of ‘Matsuben Net Double Points × PayPay.’

Original Post Text

Matsuben Net is currently running a Matsuya Point Double Campaign! Paying with PayPay makes it even more of a deal!

The post text is a simple two-line structure. It promotes ‘even more of a deal’ by combining ‘Matsuben Net Double Points’ with ‘PayPay payment,’ emphasizing the synergy between two campaigns running in parallel around the Matsuya App this May.

The Quoted PayPay Official Post

The quoted post is from PayPay’s official account, timed for early morning to late morning that same day. The text reads as follows.

Celebrating the Matsuya App reaching 5.5 million users🎉 A PayPay coupon usable with Matsuben Net and Mobile Order🍚

❶Get the coupon in advance ❷Pay with PayPay to get 【up to 10%】back (Orders of 800 yen or more; cap on points awarded)

Treat yourself for making it through the post-Golden Week grind— try it at lunch or dinner💡

🗓️Runs through 5/17

The timing-based appeal of ‘a treat for making it through the post-Golden Week grind’ stands out, structured to drive usage on the first weekday (May 7) right after Golden Week ended.

Same Pattern as the April 29 Quote Repost

This is the second time Matsuya’s official X account has quote-reposted PayPay’s official account about this campaign. At 18:51 on April 29, it used the same pattern, quote-reposting a PayPay official post during the 15% cashback period. This time, it rode on PayPay’s official messaging again, on the very day the rate switched to the 10% period.

Date & Time	Quoted Account	Quoted Post’s Topic	Matsuya’s Text
April 29, 18:51	PayPay Official	15% cashback coupon underway	(No text, quote-only)
May 7, 18:07 (this post)	PayPay Official	10% cashback coupon underway	Promoted the combo of “Matsuben Net Double Points × PayPay payment”

On April 29, the quote repost was handled simply with no added text, but this time, weaving in ‘Matsuben Net Double Points’ overlays Matsuya’s own campaign information on top of PayPay’s messaging.

The Structure of the “Matsuben Net Double Points × PayPay 10%” Combo

The combo promoted in the post text pairs two campaigns running in parallel around the Matsuya App this May.

Element	Period	Benefit
Matsuben Net Double Points	May 1-17	Double the usual points earned on Matsuben Net orders
PayPay up to 10% cashback	May 7-17	Up to 200 points per transaction on payments of 800 yen or more (PayPay Points)

Combining both means a Matsuben Net takeout order paid via PayPay in advance earns double Matsuya Points while also getting 10% back in PayPay Points—two point systems credited on the same payment amount.

A Rush of Matsuya App-Related Posts on May 7

May 7 marks the switchover day: the PayPay 15% cashback period ended the day before, and the 10% period begins. Matsuya App-related posts continued intermittently from morning through night.

Time	Channel	Content
10:01	Official Announcement	Announced Kobito Collaboration Part 2 starting May 12
10:29	Official App	Push notification for Kobito Collaboration Part 2 starting May 12
11:33 / 11:37	Official X	Quote-reposted FRUITS ZIPPER’s Yui Sakurai’s Chii-gyu post (a kanji typo at 11:33 was corrected and reposted at 11:37)
11:37	Official App	Push notification that the PayPay 10% cashback coupon was underway
18:07 (this post)	Official X	Quote-reposted PayPay’s official 10% cashback post

On this first day of the 10% period, the messaging spanned two channels: a morning app notification followed by an evening quote repost on X. The timing appears aimed at the dinner hours on the first day after Golden Week.