Matsuya Official X Announces Phased Discontinuation of the Salt-based Green Onion Bowl Series

At 21:16 on May 8, 2026, Matsuya’s official X account (@matsuya_foods) posted an announcement of the phased discontinuation of the “Salt-based Green Onion Bowl” series, effective from next week onward.

Post Text (Original)

Here’s an update on our hugely popular staple, the “Salt-based Green Onion Bowl” series.

Starting next week, we’ll be discontinuing it in stages 😭😭

Now’s your last chance to eat it. Rush to Matsuya! (╹◡╹)

#Matsuya #SaltBasedGreenOnionBowl #IBelieveItWillComeBackAgain

The post opens with a first paragraph as a lead-in, states the discontinuation timing — “starting next week, in stages” — in the second paragraph, urges readers with “last chance to eat it” and “rush over” in the third and fourth paragraphs, and closes with three hashtags. The crying-face emoji “😭😭” and the smiling kaomoji “(╹◡╹)” alternate throughout, giving the text a wide emotional swing.

The attached image features a yellow background with a product shot of the Salt-based Green Onion Bowl and miso soup; in the upper left, Macky waves goodbye saying “See you~,” while in the lower right, a tearful Macky appears — a creative treatment steeped entirely in a mood of farewell.

Timeline: Debut on April 21 → Dropped from the Limited-Time Category on May 5 → Today’s Discontinuation Notice

The “Salt-based Green Onion Bowl” (Regular Serving, 730 yen) is a relatively new addition to the Matsuya menu, launched on April 21, 2026, as an upgrade to thick-cut pork. Lining up the key moves since its launch shows it reached a discontinuation notice in just 17 days.

Date	Development
April 21, 2026, 9:38	“Salt-based Green Onion Bowl” (Small Serving 700 yen / Regular Serving 730 yen / Large Serving 1,130 yen) added to the menu, upgraded to thick-cut pork
April 21, 2026, 10:08	Listed on the official menu under the limited-time category
May 2, 2026, 18:43	Official X posts a taste report 11 days after launch; officially reveals the Large Serving contains two slices of pork loin
May 5, 2026, 10:09	Dropped from the limited-time category (official menu classification changed)
May 8, 2026, 21:16 (this announcement)	Official X announces “phased discontinuation starting next week”

At the time, dropping out of the limited-time category on May 5 could have been read either as “promotion to a permanent item” or as “preparation for discontinuation.” Today’s discontinuation announcement has now made that positioning clear.

Discontinued Barely Three Weeks After the Thick-Cut Upgrade

When the “Salt-based Green Onion Bowl” launched on April 21, it replaced the previously existing “Original Salt-based Green Onion Thick Pork Boneless Short Rib Bowl” (690 yen) as a thick-cut upgrade. This discontinuation notice comes 17 days after launch, and — with discontinuation starting next week — the earliest possible exit would be just 20 days after debut (estimated May 11), making for a remarkably short-lived departure announcement.

Product	Period
Original Salt-based Green Onion Thick Pork Boneless Short Rib Bowl (690 yen)	Delisted at 9:38 on April 21, 2026
Salt-based Green Onion Bowl (Regular Serving 730 yen, thick-cut upgrade)	Debuted at 9:38 on April 21, 2026 – phased discontinuation from next week onward

The upgrade came with a 40-yen price increase, and while the official account describes it as a “hugely popular staple,” it’s now set to exit after roughly three weeks.

The Hashtag “I Believe It Will Come Back Again”

The post closes with three hashtags: “#Matsuya #SaltBasedGreenOnionBowl #IBelieveItWillComeBackAgain.” The third is not a typical product-name or brand tag but a one-line phrase expressing the account manager’s personal feelings. No other recent discontinuation announcement from Matsuya’s official X account has carried this level of emotional expression in a hashtag, underscoring just how much weight was put into this particular discontinuation notice for the Salt-based Green Onion Bowl.