Matsuya's Large-Scale Menu Reshuffle at 10:09: 3 Octopus Items Join Limited-Time Category, Green Onion Bowl and Grilled Pork Loin Set Meal Dropped, Gorochiki Discontinuation Notice, 2 Stir-fried Chicken with Butter Soy Sauce Items Removed

MenuLimited-timeUpdatedRemoved

At 10:09 on May 5, a total of 8 changes were detected simultaneously in Matsuya’s official menu data. The large-scale reshuffle coincided with the official launch of the three Taco Rice items at 10:00 today, and four types of changes were carried out all at once: classifying new menu items into the limited-time category, removing existing items from the limited-time category, a discontinuation notice, and deletions.

Summary of Changes

松屋、10時9分にメニュー大規模再編 タコ系3品が期間限定枠入り、ネギ塩丼・豚ロースグリル定食は枠外へ、ごろチキ終売予告、鶏のバター醤油炒め2品削除
Source: Matsuya Foods Official
Type Count Items
Listed in limited-time category 3 Taco Rice / Sausage and Egg Taco Rice / Hamburg Steak with Taco Salsa Set Meal
Removed from limited-time category 2 Salt-based Green Onion Bowl / Set Meal of Grilled Pork Loin
Discontinuation notice (note added) 1 Chunky Stewed Chicken Curry and Rice
Deleted 2 Stir-fried Chicken with Butter Soy Sauce Set Meal / Stir-fried Chicken with Butter Soy Sauce

All changes took place at 10:09, almost simultaneously. They appear to have been processed in one batch to coincide with the 10:00 launch.

Three Octopus Items Join the Limited-Time Category (30 Minutes After the 9:39 Addition)

When the three octopus items were added at 9:39, they were not classified in the limited-time category and were listed as regular items. As of 10:09, all three had been reclassified into the limited-time category.

Item When added at 9:39 After the 10:09 correction
Taco Rice Not listed in the limited-time category Listed in the limited-time category
Sausage and Egg Taco Rice Not listed in the limited-time category Listed in the limited-time category
Hamburg Steak with Taco Salsa Set Meal Not listed in the limited-time category Listed in the limited-time category

Despite being billed as a “summer feast,” the items went about 30 minutes without limited-time treatment, and their status appears to have been sorted out as limited-time to coincide with the 10:00 launch.

Salt-based Green Onion Bowl and Set Meal of Grilled Pork Loin Removed from the Limited-Time Category

The two items released on April 21 (Salt-based Green Onion Bowl / Set Meal of Grilled Pork Loin) had been listed in the limited-time category until now, but were removed from that category at 10:09 today. They left the category about two weeks after launch (released April 21; today, May 5, is day 15 on sale).

Item Status this morning After the 10:09 correction
Salt-based Green Onion Bowl (Regular Serving, 730 yen) Listed in the limited-time category Removed from the limited-time category
Set Meal of Grilled Pork Loin (Regular Serving, 880 yen) Listed in the limited-time category Removed from the limited-time category

It is not possible to tell at this point whether they have become regular menu items, but their listing in the limited-time category on the menu page has ended.

Chunky Stewed Chicken Curry and Rice Gets a ‘To Be Discontinued Successively’ Notice

The note “※To be discontinued successively” was added to the note field of Chunky Stewed Chicken Curry and Rice (Gorochiki, 890 yen), which had only just returned on April 14. There were no changes to the core information: price, image, product name, or category.

Field Before After
Product name Chunky Stewed Chicken Curry and Rice Same
Price 890 yen Same
Note (none) ※To be discontinued successively

The discontinuation notice appeared on day 21 after Gorochiki’s April 14 return. The curry was announced via push notification on April 14 as a “hugely popular curry makes a big comeback,” and the discontinuation notice came just three weeks later.

Two Stir-fried Chicken with Butter Soy Sauce Items Deleted

The following two items were deleted from the menu as of 10:09 today.

Item Deletion
Stir-fried Chicken with Butter Soy Sauce Set Meal Deleted from the menu list
Stir-fried Chicken with Butter Soy Sauce Deleted from the menu list

The Stir-fried Chicken with Butter Soy Sauce Set Meal was a limited-time item released on March 26, and today, May 5, marks its removal on day 40 of sale. It was a popular item that Matsuya’s official X account featured in an eating report post on April 6, as the first entry in the “eating report” post series that began in April.

Coordinated Menu Changes at 10:00 Today

Arranged chronologically, today’s activity around 10:00 was concentrated into a 30-minute window: the octopus items added at 9:39 and the 8 simultaneous updates at 10:09.

Time Event
May 5, 9:39 Three octopus items added (not listed in the limited-time category) / “To be discontinued successively” added to Seasoned Ground Chicken & Egg Bowl
May 5, 10:00 Official launch of Taco Rice (launch time per the official announcement)
May 5, 10:09 Three octopus items classified as limited-time / Salt-based Green Onion Bowl and Set Meal of Grilled Pork Loin removed from the limited-time category / “To be discontinued successively” added to Gorochiki / Two Stir-fried Chicken with Butter Soy Sauce items deleted

Across the 30 minutes surrounding the 10:00 launch time, every step of a menu reshuffle was carried out together: new items appearing, limited-time listings being added and removed, discontinuation notices, and deletions. The May 5 launch of Taco Rice turned into a big day that came with a cleanup of the entire menu.

Editor's Note

Eight simultaneous changes in the 30 minutes around the 10:00 launch. Octopus items retroactively added to the limited-time category, the Salt-based Green Onion Bowl and Set Meal of Grilled Pork Loin dropped from it, an awfully early discontinuation notice for Gorochiki, and the graduation of the Chicken Butter series — Taco Rice's debut turned into something like a fiscal-year changeover for Matsuya's whole menu.