Matsuya's Major Menu Overhaul at 10:09 — Three Taco Items Enter Limited-Time Category, Salt-based Green Onion Bowl and Set Meal of Grilled Pork Loin Exit, Gorochiki Gets Discontinuation Notice, Two Stir-fried Chicken with Butter Soy Sauce Items Removed
On May 5 at 10:09, a total of eight changes were detected simultaneously in Matsuya’s official menu data. In a major reorganization tied to today’s 10:00 official launch of the three Taco Rice items, four types of changes were carried out at once: new menu items classified into the limited-time category, existing menu items removed from the limited-time category, discontinuation notices, and deletions.
Summary of Changes
| Type | Count | Affected Items |
|---|---|---|
| Added to limited-time category | 3 | Taco Rice / Sausage & Egg Taco Rice / Hamburg Steak with Taco Salsa Set Meal |
| Removed from limited-time category | 2 | Salt-based Green Onion Bowl / Set Meal of Grilled Pork Loin |
| Discontinuation notice (note added) | 1 | Chunky Stewed Chicken Curry and Rice |
| Removed | 2 | Stir-fried Chicken with Butter Soy Sauce Set Meal / Stir-fried Chicken with Butter Soy Sauce |
All changes were timestamped at 10:09, nearly simultaneous. This appears to be a batch process aligned with today’s 10:00 launch.
Three Taco Items Enter the Limited-Time Category (30 Minutes After Their 9:39 Addition)
At the time the three taco items were added at 9:39, they were not classified into the limited-time category and were listed under the regular category. By 10:09, all three had been reclassified into the limited-time category.
| Item | At 9:39 Addition | After 10:09 Revision |
|---|---|---|
| Taco Rice | Not listed in limited-time category | Listed in limited-time category |
| Sausage & Egg Taco Rice | Not listed in limited-time category | Listed in limited-time category |
| Hamburg Steak with Taco Salsa Set Meal | Not listed in limited-time category | Listed in limited-time category |
Despite being billed as a ‘Summer Feast,’ the items sat outside the limited-time category for about 30 minutes before their positioning was tidied up to match the 10:00 launch.
Salt-based Green Onion Bowl and Set Meal of Grilled Pork Loin Removed From the Limited-Time Category
The two items launched on April 21 (Salt-based Green Onion Bowl / Set Meal of Grilled Pork Loin) had until now been listed in the limited-time category, but were removed from it at 10:09 today. This comes roughly two weeks after their launch (launched April 21, making today, May 5, their 15th day on sale).
| Item | This Morning’s Status | After 10:09 Revision |
|---|---|---|
| Salt-based Green Onion Bowl (Regular Serving, 730 yen) | Listed in limited-time category | Removed from limited-time category |
| Set Meal of Grilled Pork Loin (Regular Serving, 880 yen) | Listed in limited-time category | Removed from limited-time category |
Whether their treatment as regular menu items has changed cannot be determined at this time, but their listing in the limited-time category on the menu overview has ended.
‘To Be Discontinued Successively’ Notice Added to Chunky Stewed Chicken Curry and Rice
A note reading ‘*To be discontinued successively’ was added to the notes field of the Chunky Stewed Chicken Curry and Rice (Gorochiki / 890 yen), which had only just been revived on April 14. There were no changes to the core information — price, image, product name, or category.
| Item | Before | After |
|---|---|---|
| Product Name | Chunky Stewed Chicken Curry and Rice | Same |
| Price | 890 yen | Same |
| Note | (none) | *To be discontinued successively |
The discontinuation notice arrived just 21 days after Gorochiki’s April 14 revival. Having been announced via push notification on April 14 as a ‘legendary popular curry makes its triumphant return,’ the discontinuation notice comes just three weeks later.
Two Stir-fried Chicken with Butter Soy Sauce Items Removed
The following two items were removed from the menu as of 10:09 today.
| Item | Change |
|---|---|
| Stir-fried Chicken with Butter Soy Sauce Set Meal | Removed from menu listing |
| Stir-fried Chicken with Butter Soy Sauce | Removed from menu listing |
The Stir-fried Chicken with Butter Soy Sauce Set Meal was a limited-time item launched on March 26, removed on its 40th day on sale as of today, May 5. Matsuya’s official X account posted an eating report on April 6, making it the first entry in the ‘Eating Report’ post series that began in April — a popular item.
Today’s Coordinated 10:00 Menu Swap
Laying out today’s 10:00 developments in chronological order, the 9:39 addition of the taco items and the 10:09 batch of eight simultaneous updates were concentrated within a 30-minute window.
| Time | Event |
|---|---|
| May 5, 9:39 | Three taco items added (not listed in limited-time category) / ‘To be discontinued successively’ note added to Seasoned Ground Chicken & Egg Bowl |
| May 5, 10:00 | Official launch of Taco Rice (launch time per official announcement) |
| May 5, 10:09 | Three taco items reclassified into limited-time category / Salt-based Green Onion Bowl and Set Meal of Grilled Pork Loin removed from limited-time category / ‘To be discontinued successively’ note added to Gorochiki / Two Stir-fried Chicken with Butter Soy Sauce items removed |
In the 30 minutes straddling the 10:00 launch, everything needed for a menu reorganization was carried out together — new menu debuts, limited-time category additions and removals, discontinuation notices, and deletions. A single day’s Taco Rice launch turned into a major occasion involving a reorganization of the entire menu.
Editor's Note
Eight simultaneous changes in the 30 minutes straddling the 10:00 launch. The taco items were retroactively slotted into the limited-time category, the Salt-based Green Onion Bowl and Set Meal of Grilled Pork Loin were dropped from that category, Gorochiki got an unusually early discontinuation notice, and the Stir-fried Chicken with Butter Soy Sauce lineup graduated out — Taco Rice's debut turned into something like a fiscal-year changeover for Matsuya's entire menu.
