Matsuya's Official X Account Reports a Visit to the Newly Opened Kuki Honmachi Store

At 9:46 PM on May 9, Matsuya’s official X account (@matsuya_foods) posted a visit report on “Matsuya / Matsunoya Kuki Honmachi Store” (8-5-55 Honmachi, Kuki City, Saitama Prefecture), which had opened just that day at 10:00 AM. The post conveys the day’s crowds with a full parking lot and a bustling store, while also promoting free rice refills on set meals.

Original Post

㊗️Opening today! We went straight to check out “Matsuya / Matsunoya Kuki Honmachi Store” in Saitama Prefecture (╹◡╹)

Our first store in Kuki City! The parking lot was full and the store was bustling

Rice refills are free with our set meals We hope to see many of you there!

↓Store details here↓

The post is structured in four paragraphs (five counting the link line). The first announces the same-day opening, the second highlights being “the first store in Kuki City” with “a full parking lot and a bustling store,” the third promotes “free rice refills on set meals,” and the fourth calls for visitors and appends a store-details link at the end. The “㊗️” and “(╹◡╹)” add warmth and reinforce the on-site, opening-day reporting tone.

The exterior photo (shot at night) shows the store facade with the MATSUYA, Matsunoya, and Matsuya logos glowing in red, with an illustration of Matsuya’s official mascots “Macky & Yakky” waving, composited in the upper left. The interior photos show a cheese-topped Beef Bowl, salad, and Miso Soup being eaten, alongside the opening announcement flyer and three free service vouchers laid out together. The flyer reads “5.9 SATURDAY AM 10:00 OPEN,” “44 table seats and 8 counter seats,” “Parking for 27 cars,” “24-hour OPEN,” “Morning Meal from 350 yen (mornings until 11:00 AM only),” and “Free Rice Refills on Set Meals.”

Overview of Matsuya / Matsunoya Kuki Honmachi Store

Item	Details
Store Name	Matsuya / Matsunoya Kuki Honmachi Store
Address	8-5-55 Honmachi, Kuki City, Saitama Prefecture
Opening	Saturday, May 9, 2026, 10:00 AM
Hours	24-hour operation
Co-located Brand	Matsunoya
Parking	27 cars
Seating	44 table seats, 8 counter seats
Morning Meal	From 350 yen (mornings until 11:00 AM only)
Set Meal Rice	Free refills
Status in Kuki City	First store
Status in Saitama Prefecture	100th store

This marks the first time Matsuya has opened a store in Kuki City, and brings the number of Matsuya locations in Saitama Prefecture to the 100-store milestone. When this store was first added to the store database on April 15, it was already flagged as Matsuya’s “100th store in Saitama Prefecture” and “first store in Kuki City,” with the May 9 opening announced in advance.

The Rush of New Store Openings Since April Continues

New stores have been opening one after another since April, and today’s Kuki Honmachi Store continues that trend as the first new store of May.

Store	Prefecture	Opening Date
Matsuya Fujieda Tsukiji Store	Shizuoka Prefecture	April 21
Matsuya Shinjuku Sumitomo Building Store	Tokyo	April 21
Matsuya / Matsunoya Ota Maruyama Store	Gunma Prefecture	April 25
Matsuya Okayama Omotecho Store	Okayama Prefecture	April 28
Matsuya / Matsunoya Kuki Honmachi Store	Saitama Prefecture	May 9 (this report)

It is the first new store of May, making it the fifth new store opening following the four in April.

Official X Visit Reports: A Format Established Since Ota Maruyama Store

This is the second time Matsuya’s official X account has posted a visit report on a new store’s opening day, following “Matsuya / Matsunoya Ota Maruyama Store” (Ota City, Gunma Prefecture) on April 25. Visiting a new store on its opening day and then posting a report is becoming an established practice.

Date & Time	Store	Main Point of the Visit Report
April 25, 2:41 PM	Matsuya / Matsunoya Ota Maruyama Store	“An opening sale is currently underway🙌”
May 9, 9:46 PM (this report)	Matsuya / Matsunoya Kuki Honmachi Store	“The parking lot was full and the store was bustling” / “Free rice refills on set meals”

While the Ota Maruyama Store post promoted an opening sale, today’s Kuki Honmachi Store post conveys the day’s crowding with “the parking lot was full” and “the store was bustling” while highlighting “free rice refills” — an approach that varies its selling point from store to store.