Matsuya Official App Announces PayPay Up to 10% Cashback Coupon Is Live

The Matsuya Official App sent a push notification at 11:37 AM on May 7, 2026, announcing that a PayPay Up to 10% Cashback Coupon valid from Thursday, May 7 through Sunday, May 17 was now live. The announcement coincided with the start of the second-half 10% period, following the PayPay Up to 15% Cashback Coupon that had ended the previous day, May 6.

Original Notification Text

• Title: Live now through 5/17 — Get up to 10% back with a “Great-Value PayPay Coupon”‼️
• Body: Matsuben Net Double Points x PayPay 10% makes takeout a super deal 💰

The title concisely states the end date (through 5/17) and the cashback rate (up to 10%). The body highlights the combination with another campaign — “Matsuben Net Double Points x PayPay 10%” — centering the appeal on takeout demand.

What the “Matsuben Net Double Points x PayPay 10%” Combination Involves

The combination promoted in the notification body combines two campaigns running concurrently around the Matsuya App in May.

Element	Details
Standard point rebate on Matsuben Net orders	Matsuya Points awarded based on the payment amount
Matsuben Net Double Points (May 1 – May 17)	Points earned on Matsuben Net orders doubled from the standard rate
PayPay Up to 10% Cashback (May 7 – May 17)	Up to 200 PayPay Points per transaction on payments of 800 yen or more

Combining a Matsuben Net takeout order with PayPay pre-payment means earning double Matsuya Points while also getting 10% back in PayPay Points. The same payment amount generates points through two separate systems — Matsuya and PayPay.

Day One of the Switch from the 15% Period to the 10% Period

This campaign is the second half of a two-stage structure. The first-half 15% period had just ended at 11:59 PM on Wednesday, May 6, and today, May 7, marks the first day of the 10% period.

Coupon	Period	Cashback Rate	Cap
15% Cashback Coupon (ended)	12:00 AM, Wednesday, April 29, 2026 – 11:59 PM, Wednesday, May 6	Up to 15%	200 points/transaction
10% Cashback Coupon (this announcement)	12:00 AM, Thursday, May 7, 2026 – 11:59 PM, Sunday, May 17	Up to 10%	200 points/transaction

The cashback rate drops by 5 percentage points, but the point cap (200 points per transaction) stays the same. While the minimum payment amount needed to hit the 200-point cap was about 1,333 yen at 15%, it now takes about 2,000 yen at 10%.

Full Campaign Timeline Since April 29

Today’s push notification is the second one the Matsuya Official App has sent for this campaign. During the 15% period, communication centered on X and official announcements, with an app push notification only on the first day, April 29. The app has now sent another push on the first day of the 10% period.

Date/Time	Channel	Content
April 27	Official Announcement	Campaign launch announced (revealing the two-stage 15% + 10% structure)
April 29, 10:26 AM	Official App	Push notification that the 15% period was live
April 29, 6:51 PM	Official X	Quote Repost of PayPay’s official post
May 2, 1:00 PM	Official X	Direct announcement with original visual
May 6, 10:00 AM	Official X	Reminder for the last day of the 15% period
May 7, 11:37 AM (this announcement)	Official App	Push notification that the 10% period was live

The pattern shows a clear rotation of channels throughout the campaign, alternating between X and the app to keep the announcements going.

Matsuya App Campaigns Running in May

As of today, May 7, the main campaigns currently running around the Matsuya App are as follows.

Campaign	Period	Reward
PayPay Up to 10% Cashback (this announcement)	May 7 – May 17	Up to 200 points/transaction (unlimited uses)
Matsuben Net Double Points	May 1 – May 17	Double the standard points
Matsuben Debut	May 1 – May 31	300 points (one-time only)
Matsuya Comeback	May 1 – May 31	Up to 70 yen off 12 menu items
Matsuben Day (free shipping)	Every date containing the digit 2	300-yen delivery fee waived
Kobito Collaboration Part 2	May 12 – June 30	Pouch given away with Kids’ Menu orders

The combination of PayPay 10% cashback and Matsuben Net Double Points is structured to peak over the 11-day window from May 7 through May 17. With Kobito Collaboration Part 2 also joining from May 12, mid-May becomes a densely layered promotional period.