Matsuya Official X Announces June 30 Launch of the Returning 'Hamburg Steak with Brown Sauce Set Meal' After About 7 Months

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title: “Matsuya Official X Announces June 30 Launch of the Returning ‘Hamburg Steak with Brown Sauce Set Meal’ After About 7 Months” categories:

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  • x
  • announcement published: true created_at: “2026-06-26T18:00:15+09:00” updated_at: “2026-06-26T18:00:15+09:00” thumbnail: “https://cdn.gyumesy.com/articles/0m2oom/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/0m2oom/ogp.png” source_url: “https://x.com/matsuya_foods/status/2070431887357837543” editor_comment: “Brown is back after seven months, and with a full 200 g hamburg steak. Add a sunny-side up egg or cheese on top and the satisfaction level could be off the charts.” description: “On June 26, Matsuya’s official X account announced that the ‘Hamburg Steak with Brown Sauce Set Meal,’ returning after about seven months, will go on sale at 10:00 on June 30. The hamburg steak is a hefty 200 g, priced at 1,180 yen as standard, with sunny-side up egg and cheese toppings also available.” related_articles:
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ポスト画像
Source: Matsuya Official X(@matsuya_foods)

At 18:00 on June 26, Matsuya’s official X account (@matsuya_foods) announced that the Hamburg Steak with Brown Sauce Set Meal will go on sale at 10:00 on Tuesday, June 30, 2026. Touting “Matsuya’s hugely popular hamburg steak sauce is back,” the post highlights the return after about seven months.

Announcement Image Reads “Answering Your Expectations: Brown Is Back,” Hamburg Steak Weighs 200 g

The attached image features the brush-style copy “Answering your expectations: Brown is back.” alongside a large shot of the Hamburg Steak with Brown Sauce Set Meal served in a bowl bearing the Matsuya logo. A rich, dark brown sauce blankets the hamburg steak, garnished with chopped greens, with miso soup at the upper left and a fresh vegetable salad and rice alongside. A speech bubble reads “A hefty 200 g hamburg steak!”, and the image states that the hamburg steak is 200 g (two patties) and the price is 1,180 yen (tax included).

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Source: Matsuya Official X(@matsuya_foods)

Sunny-Side Up Egg and Cheese Toppings Also Available, On Sale June 30 at 10:00

The official X account notes that “toppings of sunny-side up egg and cheese are also available,” so in addition to the classic Hamburg Steak with Brown Sauce, there will be a version topped with a sunny-side up egg and a version topped with cheese. The brown sauce is known for its rich flavor, with the aroma and umami of mushrooms spreading in every bite, and its return brings back a sauce that was discontinued to many fans’ regret. The launch was also announced in a June 25 notice on Matsuya’s official website, which says the dish will be offered in Single, Regular, and Triple sizes, along with a Rice Set that comes without the fresh vegetable salad. Sales begin at 10:00 on June 30 at Matsuya restaurants nationwide, excluding some stores.

Editor's Note

Brown is back after seven months, and with a full 200 g hamburg steak. Add a sunny-side up egg or cheese on top and the satisfaction level could be off the charts.