Matsuya Adds 300g 'Umatoma Hamburg Steak Set Meal Triple' to June 29 Meat Day Campaign for the First Time

On June 24, 2026, Matsuya’s official website announced the ‘Matsuya Meat Day Campaign’ to be held on Monday, June 29. Limited to orders placed through Matsuya Foods’ official apps, Matsuben Net and Matsuya Mobile Order, four featured Set Meals will each be discounted by 200 yen from their regular prices. The monthly Meat Day Campaign has traditionally centered on ‘Large Serving’-size yakiniku items, but this month stands out for newly adding the ‘Triple’ size of the Umatoma Hamburg Steak Set Meal and Cheese Umatoma Hamburg Steak Set Meal.

Four Items Featured — Hamburg Steak “Triple” Joins for the First Time

The four featured items are the two mainstay Beef Yakiniku and Boneless Short Rib Yakiniku Set Meals (both Large Serving), plus two ‘Triple’ items from the Umatoma Hamburg Steak lineup. The announcement image is captioned ‘The Hamburg Steak Triple Set Meal joins the lineup! A whopping 300g!’, highlighting the 300g volume of three hamburg steak patties as this campaign’s main selling point. The image features a red banner reading ‘Matsuya App Exclusive’ in the upper left, a large ‘200 Yen Off’ in the center, the campaign date ‘6/29 (Mon), until 11:59 p.m.’, and the ‘Meat Day of Gratitude’ logo, alongside photos of the yakiniku and hamburg steak dishes.

Menu	Regular Price	Meat Day Price
Beef Yakiniku Large Serving Set Meal	1,380 yen	1,180 yen
Boneless Short Rib Yakiniku Large Serving Set Meal	1,380 yen	1,180 yen
Umatoma Hamburg Steak Set Meal Triple	1,580 yen	1,380 yen
Cheese Umatoma Hamburg Steak Set Meal Triple	1,780 yen	1,580 yen

All prices include tax, and the discount is a flat 200 yen across all four items. The cheapest options are the Beef Yakiniku Large Serving Set Meal and Boneless Short Rib Yakiniku Large Serving Set Meal at 1,180 yen, while the hamburg steak items come to 1,380 yen and 1,580 yen.

Terms of Use

The discount applies only to orders placed through the official apps and cannot be obtained via ticket vending machines or tablets. It can be used for both dine-in and takeout, though takeout orders do not come with Miso Soup, which must be purchased separately. The campaign runs for a single day, from midnight to 11:59 p.m. on Monday, June 29. It applies at Matsuya locations nationwide, excluding certain stores — specifically the Haneda Innovation City, Narita Airport Terminal 3, and highway service area locations, as well as Matsuben Delivery.

Featured Menu Items Change Each Month

The Meat Day Campaign is held on the 29th of every month, with the featured menu changing month to month. Lining up the most recent campaigns makes this month’s addition of hamburg steak items stand out clearly.

Date	Featured Menu
March 29	Beef Yakiniku Large Serving / Boneless Short Rib Yakiniku Large Serving / Thick Pork Boneless Short Rib Yakiniku Large Serving / Stamina Thick Pork Boneless Short Rib Large Serving (4 yakiniku items)
April 29	Beef Yakiniku Large Serving / Boneless Short Rib Yakiniku Large Serving / Pork Loin Grilled Large Serving (3 items)
May 29	Beef Yakiniku Large Serving / Boneless Short Rib Yakiniku Large Serving / Thick Pork Loin Grilled Large Serving (3 items)
June 29	Beef Yakiniku Large Serving / Boneless Short Rib Yakiniku Large Serving / Umatoma Hamburg Steak Set Meal Triple / Cheese Umatoma Hamburg Steak Set Meal Triple (4 items)

From March through May, Beef Yakiniku and Boneless Short Rib Yakiniku (both Large Serving) remained fixed slots, paired with a rotating pork-based yakiniku or grilled item. This month, the pork item has been dropped and replaced with two ‘Triple’ items from the Umatoma Hamburg Steak lineup. The size labeling has also shifted — where past campaigns used ‘Large Serving,’ the hamburg steak items use ‘Triple’ instead — marking the first time in the last four campaigns that the hamburg steak category has been featured in the Meat Day Campaign.