Matsuya's Official X Announces Tomorrow's May 2 "Matsuben Day" a Day Early, Timed to Golden Week — Free Delivery × Delivery-Only 30% Off Overlap Day Saves Up to 920 Yen

Matsuya’s official X account (@matsuya_foods) posted at 5:00 PM on May 1, 2026, announcing tomorrow’s Saturday, May 2 “Matsuben Day” in connection with Golden Week. The post included product visuals and served as a reminder of the “double deal” on May 2, when free delivery and the delivery-only 30% off promotion overlap.

Post text

[Free Matsudeli Shipping on May 2] Every day with a “2” in it is Matsuben Day! Order 1,100 yen or more and Matsuben Delivery shipping is 0 yen✨ The delivery-only “Meat-Piled Beef Bowl & Yokozuna Miso Soup with Pork & Vegetables Set” is now 30% off at 1,440 yen♪ That’s a saving of 620 yen! Let’s all order Matsuben Delivery together this Golden Week!

The post is made up of five lines. It opens by highlighting the date and “free Matsudeli shipping,” spelling out the minimum order amount (1,100 yen) and the zero-yen shipping condition. It then gives concrete figures for the 30%-off set’s price and discount amount, closing with a nudge toward Golden Week usage occasions. “Matsudeli” is an X-style shorthand for Matsuben Delivery.

One of the remaining two days when “Matsuben Day” overlaps with the 30% off

According to Matsuya’s official announcement dated April 21, “[Double Deal] Delivery-Only Set 30% Off & ‘Matsuben Day,’” the following three days are when “Matsuben Day (free shipping)” and “delivery-only set 30% off” overlap during this campaign period (April 16 – May 12).

Overlap Day	Status
Wednesday, April 22, 2026	Already passed
Saturday, May 2, 2026	Tomorrow
Tuesday, May 12, 2026	Remaining

April 22, the first overlap day, has already passed, making tomorrow, May 2, the first of the remaining two. Since it falls in the middle of Golden Week, Matsuya appears to be ramping up its messaging to match a moment when delivery demand tends to rise.

The value structure of the overlap day

On May 2, the following two discounts apply at the same time.

Discount	Condition	Amount Saved
Matsuben Day free shipping	Orders of 1,100 yen or more	300 yen shipping fee becomes 0 yen
Delivery-only 30% off	“Meat-Piled Beef Bowl & Yokozuna Miso Soup with Pork & Vegetables Set” (normally 2,060 yen → 1,440 yen)	620 yen off the product price

Combining both brings the total savings to up to 920 yen. The post itself highlights only the 620 yen product discount and does not explicitly state the combined “up to 920 yen” figure that includes the 300 yen shipping fee, but the April 21 official announcement does officially present this combined 920 yen figure.

Comparison with the April 22 day-before announcement post

The day before the previous overlap day (April 22), Matsuya’s official X account also posted a day-before announcement about “tomorrow’s Matsuben Day” at 6:30 PM. This time (5:00 PM on May 1), the post came 90 minutes earlier.

Overlap Day	Day-Before Announcement Time	Main Message
Wednesday, April 22, 2026	6:30 PM, April 21	Combo of free shipping + 30% off the Meat-Piled Set
Saturday, May 2, 2026	5:00 PM, May 1 (this time)	Same combo + Golden Week usage occasion messaging

This time, the post calls out to group gathering scenes during Golden Week with the line “Let’s all order Matsuben Delivery together this Golden Week!” (verbatim), giving the impression that the messaging is tuned more toward bulk orders among family and friends than the previous announcement was. The earlier posting time can also be read as a way to avoid missing users who finalize their delivery orders in the evening or later during Golden Week.

Concentration of Matsuben-related promotions in May

As of May 1, three major Matsuben-related promotions are running at the same time, and tomorrow, May 2, is the date on which they overlap most densely.

Promotion	Period	Relevance to May 2
Matsuben Net Double Point	May 1 – May 17	Matsuben Net orderers are eligible all day
Matsuben Debut	May 1 – May 31	Eligible members (Mobile Order users who have not yet used Matsuben Net) are eligible all day
“Matsuben Day” × 30% Off Set overlap day	May 2	Free shipping + 30% off product

This is a moment when each of Matsuben’s three channels carries its own separate deal: 920 yen off via Matsuben Delivery, double points via Matsuben Net, and, for those eligible for Matsuben Debut, an additional 300 points.