Matsuya App Launches "Matsuben Net Double Points Campaign" May 1–17 — 17 Days Exclusive to Matsuben Net

On April 30, Matsuya announced it will run the “Matsuben Net Double Points Campaign” for the Matsuya App for 17 days, from Friday, May 1 to Sunday, May 17, 2026. During the campaign period, members who pick up takeout orders placed through Matsuben Net will earn double the usual Matsuya Points.

Campaign Overview

Item	Details
Period	0:00, Friday, May 1, 2026 – 23:59, Sunday, May 17, 2026 (based on pickup date and time)
Details	Double the usual points earned on Matsuben Net orders
Eligible	Matsuben Net (takeout advance orders)
Not Eligible	Matsuya Mobile Order, Matsuben Delivery
Eligible Stores	Matsuben Net-equipped stores nationwide across Matsuya, Matsunoya, My Curry Shokudo, Sushimatsu, Shoken Chinese Dining, Matsutaro, Steak-ya Matsu, Steak Set Meal & Bowl Matsugyu, Mugi no Toriko, and Tukkun² (excluding highway PA stores and the Narita Airport Terminal 3 Store)

The 100-point bonus for new member sign-ups can also still be combined with this campaign.

Comparison with Past Matsuben Net Point Multiplier Campaigns

Looking back through Matsuya’s news archive, here are the point multiplier campaigns covering Matsuben Net from the past year.

Announcement Date	Campaign Name	Multiplier	Period	Eligible
2026-04-30 (this campaign)	Matsuben Net Double Points	2x	May 1–17 (17 days)	Matsuben Net only
2026-03-13	Matsuben Net & Matsuben Delivery 2.5x Points	2.5x	–	Matsuben Net, Matsuben Delivery
2025-12-13	Winter Big Thanksgiving Festival: Matsuben Net & Matsuben Delivery Double Points	2x	–	Matsuben Net, Matsuben Delivery
2025-08-08	Matsuben Summer Festival: Matsuben Net Double Points	2x	–	Matsuben Net only
2025-04-25	GW Special Project: Matsuben Net Double Points	2x	–	Matsuben Net only
2025-03-13	White Day from Yakky: Matsuben Net Double Points	2x	–	Matsuben Net only

This shows that Matsuya has made a habit of tying Matsuben Net’s double-points campaigns to seasonal events — Golden Week, summer festivals, White Day, and the Winter Big Thanksgiving Festival. This May’s run starts right after Golden Week and lasts 17 days. It’s more modest than March’s 2.5x, but its Matsuben Net-only structure matches the same pattern as the 2025 Golden Week, Summer Festival, and White Day campaigns.

A Two-Pronged Push with the Same-Day “Matsuben Debut Campaign” Announcement

On the same day, Matsuya also announced a separate, eligibility-limited “Matsuben Debut Campaign,” which awards 300 points to members who use Mobile Order but have never used Matsuben Net, if they place a Matsuben Net order in May. Running the “Matsuben Debut” push for new customer acquisition alongside the “Double Points Campaign” for existing users means Matsuya is driving both Matsuben Net acquisition and engagement in May on two fronts at once.

How to Use

Order from the app by tapping “Order Here” in the center of the screen → “Matsuben Net” → select a store → choose a pickup time → select items → pay. Advance payment supports PayPay, d Barai, Rakuten Pay, au PAY, Merpay, Alipay+, WeChat Pay, and credit cards.