Matsuya's Official X Introduces New Character 'Takenokobito' for Second Kobito Pouch Series

At 9:00 AM on June 20, 2026, Matsuya’s official X account (@matsuya_foods) posted to introduce “Takenokobito,” one of six randomly distributed original pouch designs given away with Kids’ Menu orders as part of the ongoing second Kobito Zukan collaboration. The post described the character as “a Kobito that changes appearance as it grows,” “believed in some regions to be a guardian spirit of bamboo,” with a listed “Habitat: bamboo grove” and “Body length: 15cm.” This marks the second character revealed in the second pouch design series, following “Amakurisotsu” introduced on June 13, 2026.

Post Text

A Kobito that changes appearance as it grows — Takenokobito discovered! Believed in some regions to be a guardian spirit of bamboo! Order from Matsuya’s Kids’ Menu and get an original Kobito Zukan pouch as a gift 🎁 *The design you receive is randomly selected from 6 patterns

Item	Details
Post time	Saturday, June 20, 2026, 9:00 AM
Channel	Matsuya official X (@matsuya_foods)
Format	Standalone post (no quote retweet)
Attached image	1 (“Takenokobito” pouch design)

Composition of the Attached Image

The attached image is a front-facing shot of the collaboration goods: a clear zippered pouch printed with the “Takenokobito” character. It shows an illustration of a child-like character wrapped in bamboo shoot skin, with the “Takenokobito” logo placed to the right. The lower half of the image contains an information panel listing “Habitat: bamboo grove” and “Body length: 15cm.” The lower left carries the Matsuya logo along with “60th Anniversary” and “NOT FOR SALE” text, while the lower right shows the copyright credit “©Toshitaka Nabata.” The background combines a yellow base with a green plant-decorated frame and a photo of a bamboo grove.

Characteristics of “Takenokobito”

Matsuya’s official post text introduces the character as “a Kobito that changes appearance as it grows” and “believed in some regions to be a guardian spirit of bamboo.” The information panel in the image additionally lists “Habitat: bamboo grove” and “Body length: 15cm,” establishing it as a 15cm-tall Kobito that lives in bamboo groves. Clad in bamboo shoot skin, the character’s folkloric setting as a regional guardian spirit of bamboo has been woven into the Kobito Zukan series’ broader world-building.

Second Character in the Second Pouch Design Series

This post follows “Amakurisotsu” (a Kobito hiding inside a chestnut burr), introduced on June 13, 2026, making “Takenokobito” the second character in the second pouch design series. All six designs are distributed at random, with one pouch given per Kids’ Menu order. The reveal is part of an ongoing rollout continuing to showcase the remaining four designs in the series.

Overall Structure of the Second Kobito Zukan Collaboration

The second Kobito Zukan collaboration is a long-running initiative launched on May 12, 2026, tied to both the Matsuya App and in-store promotions. It has unfolded across multiple channels through a steady stream of official announcements, same-day notices, app notifications, updated images for the two Kids’ Set items, the Follow & Repost Campaign, an official X re-announcement that the collaboration is ongoing, the introduction of Amakurisotsu, and now this post introducing “Takenokobito.” The rollout continues to function as an ongoing visibility campaign aimed at driving visits from families with children.

Timing Alongside the 60th Anniversary Campaigns

June 2026 has seen a concentration of Matsuya’s 60th anniversary initiatives — the Shkmeruli revival, the ORCALAND brand song, and a series of payment campaigns — with the second Kobito rollout continuing quietly alongside them. Most recently, on June 19, a string of end-of-campaign notices for 60th anniversary payment promotions was posted in quick succession (d payment ending June 20, au PAY ending June 30). Against that backdrop, the Kids’ Menu tie-in with the second Kobito series stands as a steady, family-oriented visibility campaign running in parallel with the payment promotions.