Matsuya's Official X Account Launches Follow & Repost Campaign for Kobito Collaboration Part 2
At 10:00 a.m. on May 12, Matsuya’s official X account (@matsuya_foods) launched a Follow & Repost Campaign to mark Part 2 of the Kobito Zukan collaboration. The prize lineup is a lavish one: five winners chosen by lottery will each receive a Giant Plush Kakuremomojiri (about 80cm long) plus 5,000 Matsuya Points, with entries accepted from 10:00 a.m. today, May 12, through 11:59 p.m. on Sunday, May 24. At the same 10:00 a.m. slot today, a separate Follow & Repost campaign marking the Batachiki launch also went live, meaning the official X account started two Follow & Repost campaigns at the exact same time.
Original Post
Kobito Zukan Collaboration “Follow & Repost Campaign” Part 2 is here 🎉 Follow us and repost this post for a chance to win the luxurious prize of a “Giant Plush Kakuremomojiri” & “5,000 Matsuya Points” — 5 winners!
▼How to Enter▼ ① Follow @matsuya_foods ② Repost this post
Deadline: until 23:59 on Sunday, May 24, 2026
The attached image is the Follow & Repost announcement visual for the “Kobito Zukan Waku Waku Mogumogu Campaign Part 2.” At the center is the Giant Plush Kakuremomojiri (pink with a polka-dot pattern); in the upper left is a scale-reference photo showing it next to a child (labeled “about 80cm long”); on the right are the labels “Giant Plush Kakuremomojiri” and “5,000 Matsuya Points”; and at the bottom is the tagline “Win luxurious prizes by lottery!”
Campaign Details
| Item | Details |
|---|---|
| Prize | Giant Plush Kakuremomojiri (about 80cm long) + 5,000 Matsuya Points |
| Number of Winners | 5 |
| How to Enter | Follow Matsuya’s official X account (@matsuya_foods) + repost this post |
| Entry Period | 10:00, Tuesday, May 12, 2026 – 23:59, Sunday, May 24, 2026 |
An Exact Match to the Part 1 Campaign on March 31
A Follow & Repost campaign of the same format was also held on the day the Kobito collaboration’s Part 1 began (March 31), and today’s Part 2 matches it exactly in content, number of winners, and duration.
| Item | Part 1 Follow & Repost (3/31) | Part 2 Follow & Repost (5/12, this campaign) |
|---|---|---|
| Prize | Giant Plush Kakuremomojiri + 5,000 Matsuya Points | Giant Plush Kakuremomojiri + 5,000 Matsuya Points |
| Number of Winners | 5 | 5 |
| Entry Period | March 31 – 23:59, Sunday, April 12 | 10:00, May 12 – 23:59, Sunday, May 24 |
| Entry Period Length | 13 days | 13 days |
| Campaign Start Date | Same day as the Part 1 collaboration launch | Same day as the Part 2 collaboration launch |
The prize, number of winners, and entry period length (13 days) are all identical, showing a design in which the Follow & Repost campaign is relaunched in the same format each time the collaboration phase switches.
How It Differs From the Simultaneous Batachiki Launch Follow & Repost Campaign
At the same 10:00 a.m. slot on May 12, a separate “Butter Chicken Curry and Rice Launch Follow & Repost Campaign” also went live alongside the Kobito Part 2 campaign. With two Follow & Repost campaigns running at once, the two differ in prize scale.
| Item | Kobito Part 2 Follow & Repost (this campaign) | Batachiki Launch Follow & Repost |
|---|---|---|
| Prize | Giant Plush + 5,000 Matsuya Points | 1,000 Matsuya Points |
| Number of Winners | 5 | 30 |
| Entry Period | 13 days (through 5/24) | 7 days (through 5/18) |
| Tie-in Product | Kobito Collaboration Part 2 pouch giveaway | Batachiki launch |
The Kobito campaign is designed around a “large prize, few winners” model, while the Batachiki campaign takes the contrasting “modest prize, many winners” approach — a structure that runs collaboration promotion and new-menu promotion on two separate campaign axes.
Editor's Note
Two Follow & Repost campaigns dropped simultaneously at 10:00 a.m. — one for Kobito Part 2, one marking the Batachiki launch. The Kobito campaign offers a Giant Plush plus 5,000 points to 5 winners, in the same 13-day structure as Part 1 (March 31).
