Matsuya's Official X Introduces 'Amakurisotsu' from the Second Kobito Pouch Series

On Saturday, June 13, 2026, at 9:00 AM, Matsuya’s official X account (@matsuya_foods) posted introducing “Amakurisotsu,” the fourth character revealed from the six-design lineup of the “Kids’ Pouch,” the second Kobito Zukan collaboration giveaway that began distribution on May 12 at 10:00 AM. Amakurisotsu had already made a preview appearance in the May 23 “Guess the Touchin” quiz (with the correct answer, ③, announced at 8:00 PM that same day), and today’s post marks the formal introduction following that quiz appearance.

Original Post

Found hiding inside a chestnut bur: 【Amakurisotsu】! If you spot one, you might catch its surprised face!? Order from Matsuya’s Kids’ Menu and get an original Kobito Zukan pouch as a gift🎁 ※The design you receive is randomly selected from 6 patterns

The post follows a four-part structure: the character’s habitat trait (hiding inside a chestnut bur), a secondary trait played for humor (catching its surprised face), a call to action for the campaign, and a note on the random distribution. The pairing of a chestnut bur as an unusual hiding spot with the humor-leaning “surprised face” detail continues the pattern of the previous three releases (plum → strawberry → chestnut), all of which have centered their habitat descriptions on edible plants.

The Amakurisotsu Design

The attached image shows a pouch made of clear material with an orange trim (the zipper section is also orange), set against a background photo of densely clustered chestnut burs. The Amakurisotsu character appears on the left, while a white label panel on the right lists the character’s name (in bold katakana) along with basic information.

Item	Description
Character Name	Amakurisotsu
Habitat	Near chestnut trees
Body Length	4–6cm
Note	*Image is for illustrative purposes only
Restriction Label	NOT FOR SALE
Copyright Notice	©Toshitaka Nabata

The character wears what looks like a hood made from a chestnut’s bur and shell covering its head and shoulders, with a brown-toned body and large, thick lips protruding from the front of its face. The tips of the chestnut bur extend upward from its head, while its lower body has a squat build with short arms and legs. The background photo of clustered chestnut burs is rendered in beige-to-brown tones, giving the pouch an overall autumn countryside color scheme.

Fourth Character in the Second Pouch Series Continues the Three-Release Fruit Motif Streak

Lining up the four characters introduced so far in the second pouch series reveals a pattern of fruit motifs continuing for three consecutive weeks.

Release Date	Character	Pouch Base Color	Habitat	Body Length
Saturday, May 16, 2026, 9:00 AM	Kakuremomojiri	Pink	Wherever there are peaches	15cm
Saturday, May 30, 2026, 9:00 AM	Sumomo no Uchi	Green	A plum tree	4–5cm
Saturday, June 6, 2026, 9:00 AM	Ichigo Kurenai	Red	A strawberry field	3cm (excluding Touchin)
Saturday, June 13, 2026, 9:00 AM (this release)	Amakurisotsu	Orange	Near chestnut trees	4–6cm

The fourth character, Amakurisotsu, is set at a chestnut tree, extending the fruit motif streak to four releases running peach → plum → strawberry → chestnut. Its body length of 4–6cm places it in the mid-size range alongside Sumomo no Uchi (4–5cm). The pouch base colors have also followed a warm-toned fruit palette — pink → green → red → orange — suggesting a design approach that uses fruit coloring to spread visual variety across the full six-design lineup.

Release Pace of the Kobito Introduction Posts

The fixed Saturday 9:00 AM release slot has now held for four consecutive weeks, narrowing the second pouch series down to just two characters left to introduce.

Release Date	Day & Time	Character	Interval Since Previous Release
Saturday, May 16, 2026, 9:00 AM	Saturday 9:00 AM	Kakuremomojiri	First release of the second series
Saturday, May 30, 2026, 9:00 AM	Saturday 9:00 AM	Sumomo no Uchi	2 weeks
Saturday, June 6, 2026, 9:00 AM	Saturday 9:00 AM	Ichigo Kurenai	1 week
Saturday, June 13, 2026, 9:00 AM (this release)	Saturday 9:00 AM	Amakurisotsu	1 week

The release day and time remain fixed at Saturday 9:00 AM, and the one-week interval from the previous release, Ichigo Kurenai, held steady in reaching the fourth character. The remaining two characters may or may not continue the fruit motif, but the overall six-design lineup appears to be built around varying each character’s habitat, body length, and color scheme. Aimed at maximizing reach for the giveaway campaign, this Saturday-morning serial feature has now reached “2/3 complete.”

Payoff from the May 23 Touchin Quiz

Amakurisotsu first appeared in Matsuya’s official X post at 9:00 AM on May 23 as the subject of the “Guess Amakurisotsu’s Touchin” quiz, with the correct answer, ③, announced at 8:00 PM that same day. In that quiz post, only the character’s name was revealed in advance, while its habitat details and pouch design were held back for today’s formal introduction. This two-step approach — quiz first, then formal introduction — is unique to Amakurisotsu among the three other characters already introduced in the second pouch series (Kakuremomojiri, Sumomo no Uchi, and Ichigo Kurenai), giving Amakurisotsu a distinct connective thread within the six-design lineup.