Matsuya Official App Announces Kobito Zukan Collaboration Towel Giveaway via Push Notification
On March 31 at 10:29 AM, the Matsuya official app (Matsuya Foods Official App) sent out a push notification about the Kobito Zukan collaboration campaign.
The notification read as follows.
📚Get the Kobito Zukan “Original Kobito Towel”!
While supplies last! With every order of a Kids’ Menu item at Matsuya, get a randomly selected “Original Kobito Towel” from 6 designs 🎁
Campaign Details
As part of the Kobito Zukan collaboration campaign that began today at 10:00 AM, customers who order one eligible Kids’ Menu item at Matsuya, Matsunoya, or Sushimatsu receive one collaboration-exclusive “Original Kobito Towel” (one of 6 designs, selected at random). The giveaway runs through Tuesday, May 12 at 9:59 AM, while supplies last.
The notification was sent about 30 minutes after the sales start, suggesting it was timed as promotion for the campaign’s launch.
Kobito Zukan Announcements Concentrated Today
Today, March 31, marks the launch day of the Kobito Zukan collaboration, and the following activity has been confirmed.
- 10:00 AM — The official X account announced the campaign’s launch
- 10:05 AM — Post for Part 1 of the Follow & Repost Campaign
- 10:29 AM — Push notification from the official app (this notification)
Additionally, the images for the Kids’ Menu on the menu page have been switched to Kobito Zukan-themed versions.
Official Matsuya App
The official Matsuya Foods app. Coupons, mobile order and advance booking, plus points on every visit.
Editor's Note
X, the menu page, and an app notification — three channels in just 30 minutes. The Kobito Zukan collaboration is going all-out across every front.
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