Matsuya's Official X Announces Today's 10 AM Opening of 'Matsuya/Matsunoya Isahaya Store,' Nagasaki Prefecture's 2nd Location
Matsuya’s official X account (@matsuya_foods) posted an announcement at 10:00 AM on May 29, 2026 for the “Matsuya/Matsunoya Isahaya Store (2292)” (1006-1 Kobunakoshi-cho, Isahaya City, Nagasaki Prefecture), which opened today at 10:00 AM. The post explicitly notes that this is the brand’s 2nd store in Nagasaki Prefecture, and features two exterior photos supplied by the on-site manager along with a comment of enthusiasm.
Original Post Text
Today, “Matsuya/Matsunoya Isahaya Store” opened in Nagasaki Prefecture (╹◡╹) We received a photo and a comment of enthusiasm from the on-site manager🔥
“Our 2nd store in Nagasaki Prefecture, following the Omura Store! Last year’s Omura Store opening day recorded the No. 1 sales in Japan! Everyone’s working hard so Isahaya can bring smiles to just as many customers!”
The “(╹◡╹)” at the opening is the emoticon that has become a fixture in the “I ate this” and announcement-style posts since April. The store name is presented with the reading “Isahaya (いさはや) Store” spelled out alongside it. This is followed by the note “We received a photo and a comment of enthusiasm from the on-site manager,” and the latter half of the post is a direct quote of that manager’s comment. It includes a confident declaration referencing the track record of Nagasaki Prefecture’s 1st store (Omura Store), stating that “last year’s Omura Store opening day recorded the No. 1 sales in Japan.”
Store Information
| Item | Details |
|---|---|
| Store Name | Matsuya/Matsunoya Isahaya Store |
| Store Code | 2292 |
| Address | 1006-1 Kobunakoshi-cho, Isahaya City, Nagasaki Prefecture |
| Opening Date/Time | Friday, May 29, 2026, 10:00 AM |
| Business Hours | 24-hour operation |
| Co-located Brand | Matsunoya |
| Rank Among Stores in the Prefecture | Nagasaki Prefecture’s 2nd store (1st is Omura Store) |
The exterior photos show a building with black exterior siding, featuring a shared Matsuya/Matsunoya signboard, a separate freestanding pole sign with Matsuya (yellow) and Matsunoya signage, and a red “Drive-Through” sign. A romanized Matsuya logo is also displayed on the side wall. In addition, yellow banner flags reading “500 yen — Limited-Time Only Coin Sale!” and “Free Fluffy Rice” are set up, putting the in-store opening sale announcement front and center as well.
Opening Commemorative Sale (May 29 – June 9)
The attached opening commemorative poster lists 4 sale-priced menu items for the roughly 11-day opening sale running from 10:00 AM on May 29 to 10:00 AM on June 9.
| Brand | Menu Item | Sale Price |
|---|---|---|
| Matsuya | Beef Bowl Fresh Vegetable Salad Set | 500 yen |
| Matsunoya | Loin Katsu Set Meal | 590 yen |
| Matsunoya | Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Loin Katsu Set Meal | 690 yen |
| Matsunoya | Miso Loin Katsu Set Meal | 690 yen |
On the Matsuya side, it’s a flat 500-yen “one-coin” price for the Beef Bowl Fresh Vegetable Salad Set, while on the Matsunoya side, 3 loin katsu items line up at 590 yen, 690 yen, and 690 yen. The period runs for roughly 11 days, from 10:00 AM on Friday, May 29, 2026 to 10:00 AM on Tuesday, June 9, 2026.
Recent Pattern in Official X Announcements for New Matsuya Store Openings
Since May, a pattern has continued of the official X account posting same-day announcements plus opening sale information when new stores open.
| Opening Date | New Store | Structure of Official X Announcement |
|---|---|---|
| May 22, 2026 | Matsuya/Matsunoya Ginowan Store (2302, Ginowan City, Okinawa Prefecture) | An “in-house” first-person perspective saying “I want to go too~,” plus a request for on-site reports and opening sale information |
| May 29, 2026 (this article) | Matsuya/Matsunoya Isahaya Store (2292, Isahaya City, Nagasaki Prefecture) | Exterior photos supplied by the on-site manager, a quoted comment of enthusiasm, and a claim of the Omura Store’s opening-day No. 1 sales in Japan |
Whereas the May 22 Ginowan Store post (Okinawa Prefecture’s 10th store) was structured around the “in-house” first-person voice expressing distance with a line like “I want to go too~,” today’s Isahaya Store post centers on material supplied by the on-site manager, switching the post’s narrator from the “in-house” voice to the “on-site manager.” A new appeal angle was added, quoting the on-site manager’s comment that the opening-day sales of the Omura Store — Nagasaki Prefecture’s 1st store — “recorded the No. 1 sales in Japan,” highlighting regional momentum.
Matsuya in Nagasaki Prefecture Now Has 2 Stores as of Today
With today’s opening at 10:00 AM on May 29, Matsuya now has a total of 2 stores in Nagasaki Prefecture. The Omura Store opened in 2025 as the prefecture’s 1st store, and this post also disclosed the on-site manager’s comment that the Omura Store’s opening-day sales “recorded the No. 1 sales in Japan.” This opening marks a milestone that doubles Matsuya’s store network in the prefecture from 1 store to 2.
The Isahaya Store is located at 1006-1 Kobunakoshi-cho, Isahaya City — a combined Matsuya/Matsunoya store with 24-hour operation and a drive-through. As the prefecture’s 2nd location, it starts off carrying the baton of results from the Omura Store.
Editor's Note
A rare structure: the photo and comment of enthusiasm come from the on-site manager rather than the "in-house" voice. Paired with the boast about the Omura Store's opening-day No. 1 sales, it really conveys Nagasaki Prefecture's momentum.
