Matsuya Official X Announces Opening Today at 10 AM of Nagasaki's Second Store, 'Matsuya/Matsunoya Isahaya Store'

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title: “Matsuya Official X Announces Opening Today at 10 AM of Nagasaki’s Second Store, ‘Matsuya/Matsunoya Isahaya Store’” categories:

• official tags:
• x
• term-limited
• new-store published: true created_at: “2026-05-29T10:00:35+09:00” updated_at: “2026-06-14T13:42:25+09:00” thumbnail: “https://cdn.gyumesy.com/articles/b05p1h/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/b05p1h/ogp.png” source_url: “https://x.com/matsuya_foods/status/2060164220239647138” editor_comment: “Instead of the usual voice behind the account, the post features a photo and an enthusiastic comment from the on-site manager, which is an unusual format. Citing the ‘Omura store’s record as the No. 1 opening-day sales in Japan’ shows Nagasaki’s momentum.” description: “At 10 AM on May 29, 2026, Matsuya’s official X account announced the opening today of ‘Matsuya/Matsunoya Isahaya Store’ (1006-1 Obunakoshi-cho, Isahaya City), its second store in Nagasaki Prefecture. The post features exterior photos and an enthusiastic comment from the on-site manager, and an opening commemorative sale runs for about 11 days, from 10 AM on May 29 to 10 AM on June 9.” related_articles:
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At 10 AM on May 29, 2026, Matsuya’s official X account (@matsuya_foods) posted an announcement for ‘Matsuya/Matsunoya Isahaya Store (2292)’ (1006-1 Obunakoshi-cho, Isahaya City, Nagasaki Prefecture), which opens today at 10 AM. The post states clearly that this is the second store in Nagasaki Prefecture, and includes two exterior photos and an enthusiastic comment provided by the on-site manager.

Original Post

Today, ‘Matsuya/Matsunoya Isahaya Store’ opened in Nagasaki Prefecture (╹◡╹) We received photos and an enthusiastic comment from the on-site manager 🔥

“The second store in Nagasaki Prefecture, following the Omura store, is now open! Last year, the Omura opening day set a record as No. 1 in sales in Japan! At Isahaya too, we’ll all do our best to bring smiles to lots of customers!”

The opening “(╹◡╹)” is a kaomoji that has become a fixture in the eating-report and announcement posts since April. The store name is presented with its reading, “Isahaya,” given in parentheses. The post then introduces the content with “We received photos and an enthusiastic comment from the on-site manager,” and the second half of the post directly quotes the on-site manager’s comment. It includes a bold claim that touches on the record of Nagasaki’s first store (the Omura store), “Last year, the Omura opening day set a record as No. 1 in sales in Japan.”

Store Information

Item	Details
Store name	Matsuya/Matsunoya Isahaya Store
Store code	2292
Address	1006-1 Obunakoshi-cho, Isahaya City, Nagasaki Prefecture
Opening date and time	Friday, May 29, 2026, 10 AM
Hours	24-hour operation
Co-located brand	Matsunoya
Order of opening in the prefecture	Second store in Nagasaki Prefecture (first was the Omura store)

The exterior photos show a black building with a shared Matsuya/Matsunoya sign, a separate pole-style sign (yellow Matsuya plus Matsunoya), and a red “Drive-Through” sign. The side wall also carries the Matsuya logo in Roman letters. Yellow banners reading “500 yen, today only, One-Coin Sale!” and “Free fluffy rice” are also set up, so the opening sale announcement is front and center at the storefront as well.

Opening Commemorative Sale (May 29 to June 9)

The attached opening commemorative poster lists four sale items for the opening sale, which runs for about 11 days, from 10 AM on May 29 to 10 AM on June 9.

Brand	Menu item	Sale price
Matsuya	Beef Bowl Fresh Vegetable Salad Set	500 yen
Matsunoya	Loin Katsu Set Meal	590 yen
Matsunoya	Grated Radish & Ponzu Citrus Soy Sauce Loin Katsu Set Meal	690 yen
Matsunoya	Miso Loin Katsu Set Meal	690 yen

On the Matsuya side, the Beef Bowl Fresh Vegetable Salad Set is a one-coin (500 yen) deal, and on the Matsunoya side, three loin katsu items line up at 590 yen, 690 yen, and 690 yen. The period is about 11 days, from 10 AM on Friday, May 29, 2026, to 10 AM on Tuesday, June 9, 2026.

Recent Matsuya New-Store Opening Announcement Pattern on X

Since May, the official X account has continued a pattern of posting an announcement dated the day of each new store opening, along with opening sale information.

Opening date	New store	Structure of the official X announcement
May 22, 2026	Matsuya/Matsunoya Ginowan Store (2302, Ginowan City, Okinawa Prefecture)	The voice behind the account saying “I want to go too~” + a request for on-site reports + opening sale information
May 29, 2026 (this time)	Matsuya/Matsunoya Isahaya Store (2292, Isahaya City, Nagasaki Prefecture)	Exterior photos provided by the on-site manager + a quoted enthusiastic comment + an appeal citing the Omura store’s record as No. 1 in opening-day sales in Japan

Whereas the May 22 Ginowan Store (Okinawa’s 10th store) used the voice behind the account to express closeness with “I want to go too~,” today’s Isahaya Store post is built around materials provided by the on-site manager, so the post’s narrator switches from the voice behind the account to the on-site manager. By quoting the comment that the Omura store, Nagasaki’s first, “set a record as No. 1 in sales in Japan” on its opening day, the post adds a new appeal centered on regional momentum.

With Today’s Opening, Matsuya Has 2 Stores in Nagasaki Prefecture

With today’s 10 AM opening on May 29, Matsuya has a total of two stores in Nagasaki Prefecture. The Omura store opened in Nagasaki in 2025 as the first store, and the on-site manager’s comment that the Omura store’s opening-day sales were “No. 1 in Japan” was disclosed together in this post. This opening is a milestone that doubles Matsuya’s store network in the prefecture from one store to two.

The Isahaya Store is located at 1006-1 Obunakoshi-cho, Isahaya City, and is a 24-hour, drive-through-equipped combined Matsuya/Matsunoya store. As the second base in the prefecture, it starts out taking up the baton of the Omura store’s track record.