Matsuya's Official "Recommended" Page Swaps 3 Items at Once — Two Existing Items Delisted in Sync with Set Meal of Pork Steak Launch

At 10:01 AM on April 28, three items were found to have been swapped simultaneously in the “Recommended” section (matsuyafoods.co.jp/matsuya/menu/limited/) of Matsuya’s official menu page. The Set Meal of Pork Steak, a new item that had just gone on sale at 10:00 AM the same day, was newly added to the “Recommended” listing, while two existing items that had launched earlier were removed — a “generational changeover”-style update.

Details of the Swap

Menu Item	Category	Price	“Recommended” Listing
Set Meal of Pork Steak	Set Meal	980 yen	Not listed → Listing started
Umatoma Cheese Beef Bowl	Beef Bowl	690 yen	Listed → Listing ended
Garlic Butter Pork Short Rib & Egg Bowl	Bowl	790 yen	Listed → Listing ended

The Set Meal of Pork Steak is a new item that went on sale today, April 28, at 10:00 AM. The item itself had already appeared in the menu listing on Matsuya’s official site at 9:31 AM that day, but it was added to the “Recommended” page about a minute after the 10:00 AM launch time.

Meanwhile, Umatoma Cheese Beef Bowl launched on April 7, 2026 (21 days earlier) and Garlic Butter Pork Short Rib & Egg Bowl launched on March 31, 2026 (28 days earlier) — both earlier new items that had remained continuously listed on the “Recommended” page until now.

Past Patterns in “Recommended” Listings

Looking back at past activity, a pattern emerges: items are added to the “Recommended” page to coincide with their launch date, then removed all at once when another new item appears.

Menu Item	“Recommended” Listing Started	“Recommended” Listing Ended
Garlic Butter Pork Short Rib & Egg Bowl	March 31, 2026, 10:29 AM	April 28, 2026, 10:01 AM
Umatoma Cheese Beef Bowl	April 7, 2026, 10:16 AM	April 28, 2026, 10:01 AM
Set Meal of Pork Steak	April 28, 2026, 10:01 AM	—

For all three items, the listing start times fall in the early 10 o’clock hour right after their debut, aligning with the 10:00 AM launch time for new menu items. This time, the delisting also occurred as a simultaneous update at the exact same second (10:01:36) as the Set Meal of Pork Steak’s listing start.

Background on the Two Delisted Items

For Garlic Butter Pork Short Rib & Egg Bowl, the note “To Be Discontinued Successively” had already been added to the menu’s remarks field as of April 21. Its removal from the “Recommended” listing may be part of the preparations for discontinuation.

Umatoma Cheese Beef Bowl, on the other hand, has no discontinuation notice added to its remarks field at this time, and it has not disappeared from the menu listing either — it remains available. It was quietly removed only from the “Recommended” page.

Treatment of the Set Meal of Pork Steak

The Set Meal of Pork Steak placed third in Matsuya’s Revival Menu General Election, making it a popular item, and its launch had been announced in advance via news dated April 18. It was added to the “Recommended” page simultaneously with its 10:00 AM launch, and for the time being it will occupy a prominent position directly accessible from the menu page of Matsuya’s official site.