Matsuya Official X Reports Eating 'Youlinji Set Meal,' Final Dish of Test Sale Festival

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title: “Matsuya Official X Reports Eating ‘Yulinji Set Meal,’ Final Dish of Test Sale Festival” categories:

• official tags:
• x
• store-limited
• ate published: true created_at: “2026-05-28T18:13:42+09:00” updated_at: “2026-06-14T13:13:32+09:00” thumbnail: “https://cdn.gyumesy.com/articles/f6wy2d/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/f6wy2d/ogp.png” source_url: “https://x.com/matsuya_foods/status/2059926046791827869” editor_comment: “The Test Sale Festival’s three-day run ends with Yulinji. The account’s own person-in-charge sharing ‘Yulinji at Matsuya, not Matsunoya?!’ with followers is a distinctly festival-mode kind of closeness.” description: “At 6:13 PM on May 28, 2026, Matsuya’s official X account posted an eating report on the store-limited ‘Yulinji Set Meal’ (980 yen). Positioning it as Part 3 (the finale) of the Test Sale Festival, the post played up the surprise of a format contrast with ‘Yulinji at Matsuya, not Matsunoya?!’ and urged fans to ‘try it before it’s gone.’” related_articles:
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On May 28, 2026 at 6:13 PM, Matsuya’s official X account (@matsuya_foods) posted a report on eating the store-limited ‘Yulinji Set Meal’ (980 yen), which went on sale at 10:00 AM on May 26. This post is Part 3 (the finale) of the ‘Test Sale Festival’ series announced on May 26, following the Hamburg Steak with Black Carbonara Sauce on May 26 and the Hamburg Steak in Rich Umami Stew with Mushroom Duxelles Set Meal on May 27, making it the third consecutive day of eating-report posts.

Original Post

Test Sale Festival, the finale is the “Yulinji Set Meal” (╹◡╹)

Yulinji at Matsuya, not Matsunoya?! You’re probably thinking that. I thought so too.

It’s a dish I really want you to try before it’s gone.

↓Stores selling it are here↓ (Store locator link)

#Matsuya #WhileSuppliesLast #SorryIfItsSoldOut

The opening “(╹◡╹)” is an emoticon that has become a fixture of the eating-report posts since April. The post declares “Test Sale Festival, the finale is” to close out the three-day weekday series and names the product. It then plays up the surprise of the format with “Yulinji at Matsuya, not Matsunoya,” and “I thought so too” reveals that the person running the account shares the same reaction. The final line adds urgency with “before it’s gone,” making for a five-part structure.

The Format Contrast: “Yulinji at Matsuya, Not Matsunoya”

The second line of the post, “Yulinji at Matsuya, not Matsunoya?! You’re probably thinking that. I thought so too,” draws on the distinction between Matsuya (beef bowls and set meals) and Matsunoya (tonkatsu and fried dishes) to build a sense of surprise. Yulinji is a Chinese dish of fried chicken thigh coated in an aromatic sauce, which by the logic of fried foods leans toward a Matsunoya-style menu item. Rolling it out as a store-limited item at Matsuya is what makes even the official account react with “?!”

The promotional poster reads “Finished on the iron plate / Seriously crispy and juicy,” emphasizing a cooking process that combines the fried Yulinji with Matsuya’s iron-plate finish. It comes across as a hybrid menu item that crosses formats, pairing a Chinese-style cooking method with Matsuya’s iron plate.

Product Information

Item	Details
Product name	Yulinji Set Meal
Price	980 yen (set meal)
On sale from	Tuesday, May 26, 2026, 10:00 AM
Sales category	Store-limited
Sauce	Aromatic sauce with green onion
Tagline	“Finished on the iron plate. Seriously crispy and juicy.”

In the eating photo, the set meal consists of rice in a Matsuya-logo bowl, Yulinji with a cabbage-and-corn salad on a white round plate, a miso soup with wakame, and red pickled ginger in the back. The Yulinji is generously coated in an aromatic sauce that includes green onion. A stamp of Macky and Yakky is composited into the lower right of the image.

Wrapping Up the Three-Day ‘Test Sale Festival’ Eating Series

Starting with the May 26 declaration “This week is Test Sale Festival!!”, eating-report posts for the three store-limited items that went on sale together at 10:00 AM on May 26 were published over three consecutive days. With today’s Yulinji, all three announced dishes have now been covered. This is the first time since May that eating-report posts for the same series have run three days in a row. After a gap of about a week from the previous eating report (the Grilled Thick Pork with Chimichurri Sauce Set Meal on May 19), the account concentrated three posts in a row during Test Sale Festival week.

All three days’ posts went out in the evening-to-night window between 6 and 9 PM, but each text builds in a different hook. The May 26 post (Hamburg Steak with Black Carbonara Sauce, 980 yen) combined a week-long event declaration, “This week is a festival,” with “Black Carbonara?!” to get ahead of readers’ confusion. The May 27 post (Hamburg Steak in Rich Umami Stew with Mushroom Duxelles Set Meal, 990 yen) used the 27-character product name as its subject and asked readers, “Have you seen a name longer than this?”, soliciting past examples. The May 28 post (this one, Yulinji Set Meal, 980 yen) appeals to surprise through the format contrast of “Yulinji at Matsuya, not Matsunoya?!” plus the “finale declaration.” The series is designed so that each of the three days changes the point that catches readers’ attention.

The Flow of May’s Eating Reports

Eating-report posts have continued at a near-daily pace since May, and with this Yulinji post, they break down by category as follows. The three-post run during Test Sale Festival week added Set Meals (hamburg steak) and Set Meals (chicken) in quick succession.

Date	Dish eaten	Category
May 2	Salt-based Green Onion Bowl	Bowl
May 3	Chunky Stewed Tandoori Chicken Loin Katsu Curry and Rice	Curry (store-limited)
May 4	Iburigakko Beef Bowl	Beef Bowl (regional)
May 5	Taco Rice	Other
May 6	Yatarazuke Beef Bowl	Beef Bowl (test sale)
May 7	Hiyajiru and Chicken Nanban	Regional (Miyazaki)
May 13	Butter Chicken Curry and Rice	Curry
May 14	Okra and Grated Domestic Yam Paste Beef Bowl	Beef Bowl (test sale)
May 18	Beef Bibimbap Bowl	Bowl
May 19	Grilled Thick Pork with Chimichurri Sauce Set Meal	Set Meal (pork)
May 26	Hamburg Steak with Black Carbonara Sauce	Set Meal (hamburg steak, test sale)
May 27	Hamburg Steak in Rich Umami Stew with Mushroom Duxelles Set Meal	Set Meal (hamburg steak, test sale)
May 28 (this post)	Yulinji Set Meal	Set Meal (chicken, test sale)

This is the 13th eating report of May. A Chinese-style chicken set meal is a first for May, and while the three-day run had featured similarly colored set meals in a “black,” “brown,” “brown” sequence, the aromatic green onion sauce adds a touch of color variety.