Matsuya's Official X Account Reports Eating the Final Test Sale Festival Item: Set Meal of Yulinji

At 18:13 on May 28, 2026, Matsuya’s official X account (@matsuya_foods) posted to report eating the store-limited Set Meal of Yulinji (980 yen), which had gone on sale at 10:00 on May 26. The post is the third and final installment of the “Test Sale Festival” series announced on May 26, following the eating-report posts for the Hamburg Steak with Black Carbonara Sauce on May 26 and the Hamburg Steak in Rich Umami Stew with Mushroom Duxelles Set Meal on May 27 — marking three consecutive days of eating-report posts.

Original Post

Test Sale Festival, wrapping up with the “Set Meal of Yulinji” (╹◡╹)

Yulinji, but at Matsuya and not Matsunoya!? That’s what you’re thinking, right? I thought so too.

This is one dish we really want you to try before it’s gone.

↓Find participating stores here↓ (Store locator link)

#Matsuya #WhileSuppliesLast #SorryIfItsSoldOut

The opening “(╹◡╹)” is the emoticon that has become a fixture of the eating-report posts since April. “Test Sale Festival, wrapping up with” declares the close of the three-day weekend series and names the item up front. It then follows with “at Matsuya and not Matsunoya” to play up the surprise of the format crossover, and “I thought so too” reveals that the in-house account shares the same reaction. The post closes with an urging note, “before it’s gone,” rounding out a five-part structure.

Format Contrast: “Yulinji at Matsuya, Not Matsunoya”

The second line of the post — “Yulinji, but at Matsuya and not Matsunoya!? That’s what you’re thinking, right? I thought so too” — plays on the format split between Matsuya (beef bowl and set-meal format) and Matsunoya (tonkatsu and fried-food format) to draw out the surprise. Yulinji is a Chinese dish of deep-fried chicken thigh coated in an aromatic sauce, and by deep-fried-food lineage it leans toward the kind of item Matsunoya would serve. The fact that it’s being rolled out as a store-limited item on the Matsuya side is enough that even the official account itself flags the “!?” moment.

The promotional poster reads “Finished on the iron griddle — Real Crispy, Real Juicy,” emphasizing a cooking process that pairs the deep-fried Yulinji with a final teppan finish unique to Matsuya. It reads as a hybrid menu item that crosses formats, combining a Chinese-style cooking method with Matsuya’s teppan finish.

Product Information

Item	Details
Product Name	Set Meal of Yulinji
Price	980 yen (Set Meal)
Sale Start	10:00, Tuesday, May 26, 2026
Sale Category	Store-limited
Sauce	Aromatic sauce with green onion
Catchphrase	“Finished on the iron griddle — Real Crispy, Real Juicy”

The eating-report photo shows a set meal spread: rice in a Matsuya-logo rice bowl, Yulinji with cabbage and corn salad on a round white plate, wakame miso soup, and pickled red ginger in the back. The Yulinji is generously topped with an aromatic sauce that includes green onion. A Macky & Yakky sticker is composited into the bottom right of the image.

Wrap-up of the “Test Sale Festival” Three-Day Eating-Report Series

Starting with the May 26 declaration “This week is ‘Test Sale Festival’!!,” eating-report posts for the three store-limited items that all went on sale at 10:00 on May 26 were dropped over three consecutive days. With today’s Yulinji, all three previewed items have now been covered. This is the first time since May that eating-report posts for the same series have run three days in a row. Coming roughly a week after the previous eating-report post (the Set Meal of Grilled Thick Pork with Chimichurri Sauce on May 19), the Test Sale Festival week was structured as a concentrated three-post run.

All three posts went out in the same evening-to-night window of 18:00–21:00, but each post’s text carries a different hook. May 26 (Hamburg Steak with Black Carbonara Sauce, 980 yen) declares the week-long event with “this week is a festival” and pre-empts reader puzzlement with “Black Carbo!?” May 27 (Hamburg Steak in Rich Umami Stew with Mushroom Duxelles Set Meal, 990 yen) uses the 27-character product name as material, asking readers “Was there ever a longer product name than this?” and soliciting past examples. May 28 (this post, Set Meal of Yulinji, 980 yen) plays up the surprise with a format contrast, “Yulinji at Matsuya, not Matsunoya!?,” plus the “finale” declaration. Each of the three days is designed around a different “reader hook point.”

The Flow of May’s Eating-Report Posts

Eating-report posts since May have continued at a near-daily pace. Organized by category with today’s Yulinji included, the lineup is as follows. The three-day Test Sale Festival run added “Set Meal (Hamburg Steak type)” and “Set Meal (Chicken type)” back to back.

Date	Item Eaten	Category
May 2	Salt-based Green Onion Bowl	Bowl
May 3	Chunky Stewed Tandoori Chicken Loin Katsu Curry and Rice	Curry and Rice (Store-limited)
May 4	Iburigakko Beef Bowl	Beef Bowl (Regional)
May 5	Taco Rice	Other
May 6	Yatarazuke Beef Bowl	Beef Bowl (Test Sale)
May 7	Hiyajiru / Chicken Nanban	Regional (Miyazaki)
May 13	Butter Chicken Curry and Rice	Curry and Rice
May 14	Okra and Grated Domestic Yam Paste Beef Bowl	Beef Bowl (Test Sale)
May 18	Beef Bibim Bowl	Bowl
May 19	Set Meal of Grilled Thick Pork with Chimichurri Sauce	Set Meal (Pork)
May 26	Hamburg Steak with Black Carbonara Sauce	Set Meal (Hamburg Steak, Test Sale)
May 27	Hamburg Steak in Rich Umami Stew with Mushroom Duxelles Set Meal	Set Meal (Hamburg Steak, Test Sale)
May 28 (this post)	Set Meal of Yulinji	Set Meal (Chicken, Test Sale)

This marks the 13th eating-report post in May. It’s the first appearance of a Chinese-style chicken set meal within May, and after three straight days of similarly colored set meals — “black,” “brown,” “brown” — the green onion aromatic sauce added a shift in color to the lineup.