Matsuya Adds 3 New Store-Limited Items, Including Hamburg Steak with Black Carbonara Sauce Set Meal

Three new items were added to Matsuya’s official store-limited page on May 26, 2026. The listing start date is today, May 26, 2026 (Tuesday), at 10:00. All three items roll out at 70 stores nationwide: a Stew Hamburg Steak Set Meal marking the revival of the “Bistro Matsuya” series, the Hamburg Steak with Black Carbonara Sauce Set Meal — the true identity of the “Black ○○○” teased with blanked-out characters on the official X account on May 21 — and a new Yulinji Set Meal.

The 3 New Menu Items

Menu	Price (Set Meal)	Number of Stores	Tagline	Target Stores
Hamburg Steak in Rich Umami Stew with Mushroom Duxelles Set Meal	990 yen	70 stores	Umami-concentrated mushroom duxelles paired with a jet-black sauce of cacao x Maruya Hatcho miso. Entwined with rich meat juices — a masterpiece of Matsuya-style bistro cooking	Target Stores
Hamburg Steak with Black Carbonara Sauce Set Meal	980 yen	70 stores	Matsuya’s carbonara turns black / Parmesan cheese and coarse-ground pepper burst with flavor — ultra-authentic	Target Stores
Yulinji Set Meal	980 yen	70 stores	Finished on the teppan at the last step — serious crispy-juicy texture	Target Stores

All three items share the same listing start date of May 26 at 10:00 and the same rollout of 70 stores. Prices are aligned within the same range, from 980 to 990 yen.

The True Identity of the May 21 Teaser “Black ○○○”: Hamburg Steak with Black Carbonara Sauce

At 19:27 on May 21, 2026, Matsuya’s official X account posted a blanked-out teaser reading, “Next week, you might — or might not — be able to get ‘Black ○○○’ as a store-limited item…!?” With today’s addition, the true identity of “Black ○○○” has been revealed as the Hamburg Steak with Black Carbonara Sauce Set Meal (980 yen).

The attached image shows a jet-black-looking hamburg steak topped with a yellow egg yolk sauce, finished with Parmesan cheese and coarse-ground pepper. Text at the top of the image reads, “Now on sale as a store-limited item ahead of a nationwide winter rollout,” suggesting that this 70-store rollout is positioned as test marketing aimed at a nationwide launch this winter. The reveal comes five days after the May 21 teaser on X, delivering on the anticipation the teaser had built up.

The “Bistro Matsuya” Series Returns as a Store-Limited Item

The other new item, the Hamburg Steak in Rich Umami Stew with Mushroom Duxelles Set Meal (990 yen), prominently features the “Bistro Matsuya Revival” and “BISTRO MATSUYA” logos in its image, highlighting the return of a past series. The sauce is described as a “jet-black sauce of cacao x Maruya Hatcho miso,” and visually, the hamburg steak sits surrounded by this jet-black sauce. Two of the three items — the black carbonara and the stew hamburg steak — are hamburg steaks built around “black-toned sauces,” giving the lineup a shared visual thread.

Yulinji Set Meal Debuts as a Store-Limited Item

The third item, the Yulinji Set Meal (980 yen), carries the tagline “Finished on the teppan at the last step — serious crispy-juicy texture,” highlighting a cooking method in which the fried chicken gets a final pass of teppan heat. Sandwiched between the two hamburg steak items, this Chinese-style Yulinji centers its appeal on “teppan-finished” and “crispy-juicy” texture. Loaded generously with salad, corn, and sauce, it takes a different direction from the two hamburg steak items.

May Store-Limited Trends: Today’s 3-Item Addition Follows May 5 and May 11

Lining up Matsuya’s store-limited addition history for May, today marks the third such addition.

Date	Addition
May 5, 2026	Hiyajiru, Yatarazuke Beef Bowl, and Yatarazuke Hamburg Steak Set Meal (3 items)
May 11, 2026	Stir-fried Beef and Okra with Oyster Sauce Set Meal and 1 other item added, 2 items discontinued
May 26, 2026 (Today)	Hamburg Steak in Rich Umami Stew with Mushroom Duxelles Set Meal, Hamburg Steak with Black Carbonara Sauce Set Meal, and Yulinji Set Meal (3 items)

With today’s addition, a total of 7 items have been newly introduced to the store-limited lineup within May. This new hamburg steak lineup landed in the store-limited slot immediately after a discontinuation notice for 5 regular hamburg steak items went out this morning around 9 a.m. (Umatoma Founding Beef Curry and Rice, 3 Demi-glace Sauce items, and the Half-and-Half Beef Umatoma Hamburg Steak Set Meal) — meaning the cleanup of the regular lineup and the renewal of the store-limited lineup proceeded in parallel over the same morning.