Matsuya App's ONE PIECE Collab Pre-Announcement Push Had a Wording Error — Officially Corrected About 4 Hours Later

At 10:16 AM on June 19, 2026, the Matsuya App sent Matsuya App members a push notification about the Matsuya × TV Anime “ONE PIECE” collaboration campaign, which had been announced earlier that day at 10:00 AM on the official X account and in the official announcements. Since the collaboration itself doesn’t formally begin until 10:00 AM on June 30, 2026 (Tue), this notification served as an advance announcement sent 11 days ahead. However, a discrepancy was pointed out between the title’s ending, “until 6/30🎉,” and the body text’s “starting from 6/30.” About four hours later, at 2:19 PM, Matsuya issued a formal apology and correction notice.

Notification Text (Morning Notice with the Error)

Item	Details
Sent at	10:16:20 AM, Friday, June 19, 2026
Title	📢TV Anime “ONE PIECE” Collaboration Campaign Confirmed!📢until 6/30🎉
Body	The collaboration campaign with “ONE PIECE” starts from 6/30 (Tue) 10:00 AM!
Attached image	None

The Inconsistency Between the Title’s “until 6/30🎉” and the Body’s “Starting from 6/30”

The title ended with “📢until 6/30🎉,” which, read literally, looked like an announcement that the campaign period would end “by June 30.” The body text, on the other hand, clearly stated June 30 as the start date: “The collaboration campaign with ‘ONE PIECE’ starts from 6/30 (Tue) 10:00 AM!” This meant the title and body assigned opposite meanings to the same date. According to the actual official announcement, the full collaboration period runs for about 99 days, from 10:00 AM on June 30, 2026 (Tue) through 9:59 AM on October 6, 2026 (Tue) — June 30 is the start date, not the end date. The title’s “until 6/30🎉” appears to be an operational slip caused by plugging June 30 into the “until 〇/〇” template that the Matsuya App has frequently used in recent notifications (such as the PayPay up to 40% cashback coupon “until 6/16” and the triple-point bowl-and-bento campaign “until 6/30”).

At 2:19 PM, Matsuya Issues an “Apology and Correction” Notice

About four hours after the morning’s 10:16 AM notification, at 2:19:07 PM, the Matsuya App sent a formal apology notice titled “[Apology and Correction] Regarding a Push Notification Wording Error.” The body read: “There was an error in the wording of the push notification ‘📢TV Anime “ONE PIECE” Collaboration Campaign Confirmed!📢’ that we sent today, June 19. We deeply apologize for the confusion and inconvenience this may have caused, and would like to issue the following correction. Incorrect: until 6/30 / Correct: from 10:00 AM on 6/30 (Tue) / We will work to prevent this kind of error from happening again.” The notice clearly laid out three points: what was wrong, the correct wording, and the pledge to prevent recurrence.

Item	Details
Sent at	2:19:07 PM, Friday, June 19, 2026
Title	[Apology and Correction] Regarding a Push Notification Wording Error
Incorrect	until 6/30
Correct	from 10:00 AM on 6/30 (Tue)
Time since the morning notification	About 4 hours 3 minutes

The ONE PIECE Collaboration’s Three-Channel Rollout During the 10 AM Hour and the Morning’s Wording Error

During the 10 AM hour on June 19, the ONE PIECE collaboration was announced across three channels in quick succession: the official X preview post at 10:00 AM, the addition of details to the official announcement at 10:08 AM, and the morning push notification at 10:16 AM — all three channels rolled out within about 16 minutes. App members were effectively double-pushed the news through the app notification on top of the official X account and official website, marking the start of a phase aimed at maximizing awareness that the collaboration had been confirmed. The wording error occurred in the middle of this rapid-fire morning rollout, leading to the apology and correction notice being issued roughly four hours later.

Overview of the Campaign in Question

The notification refers to the “Matsuya × TV Anime ‘ONE PIECE’ Collaboration Project” announced in today’s official announcement at 10:08 AM. The full campaign runs for about 99 days, from 10:00 AM on June 30, 2026 (Tue) through 9:59 AM on October 6, 2026 (Tue), and consists of four parts: the sale of two collaboration-exclusive items, the “Giant Serving Set” and the “ONE PIECE Set,” together with the Original Acrylic Block Chopstick Rest (12 designs in total); the Kids’ Menu part 1 (sticker sheet, 6/30–8/18) and part 2 (Original Name Charm, 8/18–10/6); an online lottery for the “Original Collaboration Bowl” open to 100 winners; and a Follow & Repost Campaign open to 20 winners.

A Pre-Announcement and Correction Amid the 60th Anniversary Campaign Lineup

Matsuya’s June 2026 lineup had been concentrated around the 60th Founding Anniversary week (6/16), with numerous campaigns running in parallel. Today, June 19, fell at the point where the anniversary week was winding down and the summer ONE PIECE collaboration was about to be previewed, prompting the pre-announcement push to app members. As the Shkmeruli revival (a sale period of just over a week, expected to end around 6/23–6/25) wraps up, the focus shifts to the roughly 99-day ONE PIECE collaboration starting 6/30. With this morning’s pre-announcement followed by the afternoon’s formal correction, Matsuya has now completed clarifying awareness ahead of the collaboration’s launch.