Matsuya Official X Confirms ONE PIECE Collaboration 'Natsu da! En da! Daimanpuku Matsuri,' Running June 30–August 18

At 10:00 AM on June 19, 2026, Matsuya’s official X account (@matsuya_foods) announced that its collaboration campaign with the TV anime ONE PIECE, titled ‘Natsu da! En da! Daimanpuku Matsuri’ (Summer’s Here, It’s a Feast, the Grand Banquet Festival), will run for about 50 days, from 10:00 AM on Tuesday, June 30 through 9:59 AM on Tuesday, August 18, 2026. During the campaign, ordering a Collaboration Set or an item from the Kids’ Menu comes with an original goods gift, on a while-supplies-last basis.

Post Text and Overview

TV anime ONE PIECE collaboration campaign confirmed! Order a Collaboration Set or from the Kids’ Menu to get original goods! 🎁 Starts 10:00 AM on 6/30 (Tue)!

Item	Details
Post time	10:00 AM, Friday, June 19, 2026
Channel	Matsuya Official X (@matsuya_foods)
Campaign name	Natsu da! En da! Daimanpuku Matsuri
Campaign period	10:00 AM, Tuesday, June 30 – 9:59 AM, Tuesday, August 18, 2026
Duration	About 50 days (49 days and 23 hours 59 minutes)
End condition	End of period, or while supplies last
Eligible menu	Collaboration Set, Kids’ Menu
Reward	Original goods
Copyright	©Eiichiro Oda/Shueisha, Fuji TV, Toei Animation

The Campaign Is Named ‘Natsu da! En da! Daimanpuku Matsuri’

The announcement visual places the campaign name ‘Natsu da! En da! Daimanpuku Matsuri’ alongside a pirate-flag-style design. With the period (6/30–8/18) spanning roughly 50 days that cover the summer vacation season, the setup reads as a collaboration designed to drive visits during summer break.

Composition of the Announcement Visual

The attached image places the ‘Matsuya × ONE PIECE’ logo at the top, with three ONE PIECE characters holding bowls (including Monkey D. Luffy) in the center. Below them run the tagline ‘Order an eligible menu item to get original goods!’ and the text ‘Campaign period: June 30 (Tue) 10:00 AM – August 18 (Tue) 9:59 AM *While supplies last.’ The background features a nautical-chart-style texture, with the ‘Natsu da! En da! Daimanpuku Matsuri’ logo placed prominently in the center.

A Continuing Pattern of Kids’ Menu Collaborations

Matsuya’s Kids’ Menu collaborations most recently include the second Kobito Zukan collaboration, which began on May 12, 2026. This ONE PIECE collaboration covers not only the Kids’ Menu but also the Collaboration Set, broadening the eligible menu range compared to the Kobito Zukan tie-in. The partner IP has also scaled up, from the kid-focused Kobito Zukan to the all-generation blockbuster franchise ONE PIECE.

A Roughly 50-Day Run and the ‘While Supplies Last’ Format

The campaign period runs about 50 days, from 6/30 to 8/18, fully covering the typical elementary and middle school summer vacation window (late July through mid-August). At the same time, ‘while supplies last’ is noted alongside the dates, making clear the campaign could end before its scheduled close date if goods run out. Running 50 days while also capping the goods supply suggests a design balancing early-summer-vacation rush demand against sustaining the campaign over the long haul.

Timing Ties to the String of 60th Anniversary Initiatives

Matsuya’s June 2026 saw a cluster of initiatives around its 60th Founding Anniversary date (6/16): the Shkmeruli revival, the ORCALAND-composed original brand song ‘Anata wo Matsuyasashii Basho’ (A Place That’s Kind Like Matsuya), up to 40% PayPay rebate, triple points on Mobile Order, and free rice refills on Set Meals at all locations. Today’s announcement on 6/19 marks the tail end of that 60th anniversary week, positioned as the point where a major-IP collaboration is unveiled. It effectively swaps in for the Shkmeruli revival’s sales run — expected to end around 6/23–25 based on the official X taste-report mention of ‘a little over a week’ — shifting focus from 6/30 onward to the summer ONE PIECE collaboration.