Matsuya to Hold TV Anime ONE PIECE Collaboration Campaign for About 99 Days, June 30 – October 6

Matsuya Foods, in an official announcement dated June 19, 2026, revealed a large-scale collaboration campaign with the TV anime ONE PIECE, to be held at Matsuya locations nationwide for about 99 days, from 10:00 on Tuesday, June 30, 2026 to 9:59 on Tuesday, October 6, 2026. The campaign consists of four parts: sales of two collaboration-exclusive items, the Giant Serving Set and the ONE PIECE Set; a two-round rollout of Kids’ Menu perks; an online lottery for the Original Collaboration Bowl, offered to 100 winners; and a Follow & Repost Campaign for a total of 20 winners. The campaign is built around the anime’s latest storyline, the Elbaf Arc.

Overall Campaign Structure

Item	Details
Campaign Name	Matsuya × TV Anime ONE PIECE Collaboration Campaign
Overall Period	10:00, Tuesday, June 30, 2026 – 9:59, Tuesday, October 6, 2026
Duration	About 99 days (98 days, 23 hours, 59 minutes)
Eligible Stores	Matsuya locations nationwide (including stores co-located with Matsunoya or My Curry Shokudo)
Four-Part Structure	(1) Two collaboration sets + chopstick rest / (2) Kids’ Menu Round 1 + sticker sheet / (3) Kids’ Menu Round 2 + name charm / (4) Online lottery + Follow & Repost
Copyright	©Eiichiro Oda/Shueisha, Fuji TV, Toei Animation

1. Two Collaboration Sets + Original Acrylic Block Chopstick Rest (12 Designs)

Matsuya will sell the Giant Serving Set and the ONE PIECE Set, both inspired by the anime’s Elbaf Arc. With every order of one collaboration set, customers receive one collaboration-exclusive Original Acrylic Block Chopstick Rest, randomly selected from 12 designs.

• Giant Serving Set: A hearty bowl of Extra-large Serving rice topped with three times the Regular Serving amount of meat and onion, served with a chopstick rest.
• ONE PIECE Set: Any of 6 Beef Bowl varieties (Beef Bowl / Cheese Beef Bowl / Extra Green Onion Spicy-Savory Green Onion & Egg Beef Bowl / Kimchi Beef Bowl / Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl / Umatoma Cheese Beef Bowl), with a chopstick rest added for +200 yen (tax included).

The giveaway period runs from 10:00, Tuesday, June 30, 2026 to 9:59, Tuesday, October 6, 2026 (while supplies last). Orders through Matsuben Net, Matsuya Mobile Order, and Matsuben Delivery are also eligible.

2. Kids’ Menu Perk Round 1 (June 30 – August 18) — Original Sticker Sheet

During Round 1, customers who order one eligible Kids’ Menu item receive one Original Sticker Sheet, randomly selected from 12 designs.

• Eligible items: Matsuya Kids’ Beef Bowl Waku Waku Set / Matsuya Kids’ Curry Waku Waku Set
• Giveaway period: 10:00, Tuesday, June 30, 2026 – 9:59, Tuesday, August 18, 2026 (while supplies last)

3. Kids’ Menu Perk Round 2 (August 18 – October 6) — Original Name Charm

During Round 2, customers who order one eligible Kids’ Menu item receive one Original Name Charm, randomly selected from 12 designs.

• Eligible items: Matsuya Kids’ Beef Bowl Waku Waku Set / Matsuya Kids’ Curry Waku Waku Set
• Giveaway period: 10:00, Tuesday, August 18, 2026 – 9:59, Tuesday, October 6, 2026 (while supplies last)

The perk switches from a sticker sheet during the summer vacation period (June 30 – August 18) to a name charm after summer vacation ends (August 18 – October 6), forming a two-round structure.

4. Online Lottery: Original Collaboration Bowl for 100 Winners

An online lottery, open to entrants with a receipt showing a total order amount of 800 yen (tax included) or more, will award the collaboration-exclusive Original Collaboration Bowl to 100 winners.

• Eligible purchase period: 10:00, Tuesday, June 30, 2026 – 9:59, Tuesday, October 6, 2026
• Receipt entry period: 10:00, Tuesday, June 30, 2026 – 23:59, Tuesday, October 13, 2026
• How to enter: Photograph a Matsuya-issued receipt of 800 yen or more (meal ticket, receipt, or web receipt) and submit it through the dedicated form on the campaign website.

5. Follow & Repost Campaign (10 Winners per Round, 20 Total)

By following and reposting Matsuya’s official X account (@matsuya_foods), entrants can win a complete set of the Original Acrylic Block Chopstick Rest along with 5,000 Matsuya Points.

• Round 1: 10:00, Tuesday, June 30, 2026 – 23:59, Sunday, July 12, 2026 (10 winners)
• Round 2: 10:00, Tuesday, August 18, 2026 – 23:59, Sunday, August 30, 2026 (10 winners)
• Prize: Complete set of the Original Acrylic Block Chopstick Rest + 5,000 Matsuya Points
• Prize shipping schedule: Round 1, mid-August 2026 / Round 2, late September 2026

Tie-in with the Elbaf Arc

The official announcement notes that “the TV anime began airing in 1999 and is currently broadcasting the Elbaf Arc, set in the land of giants,” and that “the Straw Hat Pirates escape the futuristic island of Egghead and, together with the Giant Warrior Pirates, finally reach Elbaf, the island of giants they had long sought.” The Giant Serving Set — an Extra-large Serving of rice piled with three times the usual amount of toppings — reads as a menu design built around the Elbaf Arc’s giant-country setting, with the naming playing on both the anime’s currently airing arc and the sheer size of the dish.

Connection to the 60th Anniversary Campaign Lineup

At Matsuya in June 2026, the 60th Founding Anniversary on June 16 brought a concentrated set of five initiatives — the Shkmeruli revival, an original brand song written for ORCALAND, up to 40% PayPay cashback, the Matsuya Mobile Order Triple Point Campaign, and free rice refills with set meals at all stores — followed on June 19 (the day of this announcement) by an ORCALAND thank-you quote-repost and the ONE PIECE collaboration announcement, forming a large-scale chain of initiatives running from the 60th anniversary week into the summer IP collaboration. As the Shkmeruli revival (a sale period of just over a week, expected to end around June 23–25) winds down, the focus shifts to the roughly 99-day ONE PIECE collaboration starting June 30.