Matsuya Fixes Full-Width Space to Half-Width in "MATSUYA PASS" Subscription Pass Announcement Title

Matsuya changed the title of its official website announcement, “It’s back! Enjoy great deals on Matsuya meals in July, as many times as you like. Sales of the subscription pass "MATSUYA PASS" begin!”, replacing the full-width space between “MATSUYA” and “PASS” with a half-width space.

“MATSUYA PASS” Notation in the Title Changes from Full-Width to Half-Width Space

The change was made to the alphabetic notation within the title: the section that previously had a full-width space between “MATSUYA” and “PASS,” reading “MATSUYA　PASS,” was revised to use a half-width space, reading “MATSUYA PASS.” There was no change to the announcement’s publication date (June 22) or to the content of the campaign itself; the change appears to be a notation update to standardize the alphabetic spelling of the brand name “MATSUYA PASS” with a half-width space. It looks like the fine details of the notation were tidied up to coincide with the sales start date.

The Announcement Covers the July Edition of “MATSUYA PASS,” Released Today, June 26

This announcement is the sales notice for the July edition of the subscription pass “MATSUYA PASS” (Matsuya Pass), with sales starting today, June 26, at 10:00 a.m. The pass costs 200 yen (tax included), and purchasing it gives buyers up to 100 yen off eligible menu items any number of times during the one-month period from July 1 to July 31, 2026. This marks the pass’s return following the previous edition sold in March 2026; this time, the stores where it can be used have expanded from Matsuya alone to group chains including Matsuya, Matsunoya, My Curry Shokudo, Shoken Chinese Dining, Matsutaro, Steak-ya Matsu, and Steak Set Meal Matsugyu, and it is now newly supported for use via the Matsuya App in addition to ticket vending machines.