Matsuya Official X Reminds Fans 3 Days Before Kobito Towel Part 1 Ends
At 9:00 AM on May 9, Matsuya’s official X account (@matsuya_foods) posted a reminder announcing that distribution of the Original Kobito Towel from the first round of the Kobito Zukan collaboration was nearing its end. The first round’s distribution ends at 9:59 AM on Tuesday, May 12 — timed roughly three days before the deadline.
Post Text
Ending soon! The Kobito Zukan x Matsuya/Matsunoya/Sushimatsu collaboration. Campaign Part 1 runs through 9:59 AM on May 12 (Tue)! Get your limited-time Original Kobito Towel (6 random designs)!
The post consists of four lines, in order: “ending soon,” a collaboration overview, the end date and time, and a call to grab a towel. The towels are distributed randomly across six designs, and the accompanying image places Kakuremomojiri (a Kobito on a pink polka-dot background) large on the left, with the other five designs — Sumomo no Uchi, Ichigo Kurenai, Amakurisotsu, Takenokobito, and Benikinokobito — lined up on the right. The size is noted as approximately H200 x W200mm, identifying it as a square, coaster-sized item.
Seamless Handover from Part 1 to Part 2
Immediately after Part 1 ends (9:59 AM on May 12), distribution of the second round’s Original Kobito Pouch begins at 10:00 AM the same day. The two campaigns hand off from one another with not a single minute’s gap.
| Round | Item Distributed | Period |
|---|---|---|
| Part 1 | Original Kobito Towel (6 random designs) | March 31, 2026, 10:00 AM – May 12, 2026, 9:59 AM |
| Part 2 | Original Kobito Pouch (6 random designs) | May 12, 2026, 10:00 AM – June 30, 2026, 9:59 AM |
The announcement of Part 2’s launch followed a sequence: an official notice at 10:00 AM on May 7, an official app notification at 10:29 AM the same day, and an official X post at 6:00 PM on May 8, leading up to today’s reminder. Today’s X post makes no mention of Part 2, focusing solely on the end of Part 1.
Part 1’s Distribution Period Ran About 42 Days
The Original Kobito Towel’s Part 1 distribution period ran for about 42 days, from 10:00 AM on March 31 to 9:59 AM on May 12. The end date was not stated in the initial announcement on March 31; it only became apparent once the May 7 announcement introduced “Collaboration Part 2,” signaling that Part 1 was coming to a close.
| Key Development | Date | Details |
|---|---|---|
| Part 1 begins | March 31, 10:00 AM | Kobito Zukan collaboration campaign launches, towel distribution begins |
| Part 2 announced | May 7, 10:00 AM | Official notice announces Part 2’s May 12 launch (confirming Part 1’s implicit end) |
| Part 1 end reminder (this post) | May 9, 9:00 AM | Official X reminds fans three days ahead that Part 1 ends at 9:59 AM on May 12 |
| Part 1 ends | May 12, 9:59 AM | Towel distribution ends |
Relationship to the Kobito Series
Since the collaboration began on March 31, Matsuya’s official X account has been running a character-introduction series at roughly a once-a-week pace, reaching its fifth character with Benikinokobito on May 2. Today’s reminder post is a separate announcement from that series, but its image lines up all six designs — the five characters introduced in the series plus Kakuremomojiri — visually confirming that the characters featured in the series are indeed among the towels actually being distributed.
Editor's Note
A seamless, gapless handover from towel to pouch. The reminder three days before the deadline shows an operation designed to catch anyone who might otherwise miss out.
