Matsuya's Official X Account Announces Start of Kobito Zukan Collaboration Campaign, Beginning Today at 10:00
Matsuya’s official X account (@matsuya_foods) announced the start of the Kobito Zukan collaboration campaign on March 31.
The official account posted, “The Kobito Zukan collaboration campaign has started! Get your hands on the Original Kobito Towel, available only during this period!” The campaign began today at 10:00 across all three brands: Matsuya, Matsunoya, and Sushimatsu.
Campaign Overview
For every eligible Kid’s Meal ordered, customers receive one collaboration-exclusive Original Kobito Towel (one of six designs, given at random). The giveaway runs until 9:59 on Tuesday, May 12, or while supplies last.
At the same time, Matsuya’s official X account is also running a follow-and-repost campaign (through April 12), giving participants a chance to win prizes such as an extra-large Kakuremomojiri plush toy or 5,000 Matsuya Points.
Ahead of the campaign’s launch, it was also confirmed that the Kid’s Meal images on Matsuya’s official website menu page had already been switched from the Chiikawa collaboration design to the Kobito Zukan design.
Editor's Note
Building excitement the day before with a maze quiz, and then delivering a precise announcement right at 10:00 on the day itself — Matsuya's operational execution for this collaboration launch was flawless.
Related Articles
Matsuya Foods to Hold "Kobito Zukan" 20th Anniversary Collaboration Across 3 Brands — First-Ever Participation by Sushimatsu
Matsuya Switches Kid's Meal Images to Kobito Zukan Collaboration Design — Nutrition Unchanged, "Store-Limited" Label Removed
