Matsuya's Official X Eats Akita-Exclusive 'Iburigakko Beef Bowl' at Yokote Store, Available at Only 4 Akita Locations — Regional Menu Pilgrimage to the Matsuya/Matsunoya Yokote Store That Opened This February

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title: “Matsuya’s Official X Eats Akita-Exclusive ‘Iburigakko Beef Bowl’ at Yokote Store, Available at Only 4 Akita Locations — Regional Menu Pilgrimage to the Matsuya/Matsunoya Yokote Store That Opened This February” categories:

• official tags:
• x
• store-limited
• ate published: true created_at: “2026-05-04T18:08:21+09:00” updated_at: “2026-06-14T13:19:56+09:00” thumbnail: “https://cdn.gyumesy.com/articles/kg9ma2/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/kg9ma2/ogp.png” source_url: “https://x.com/matsuya_foods/status/2051227286838583385” editor_comment: “Matsuya’s official X traveling all the way to Akita in the second half of Golden Week shows real commitment. Making a special trip to the Yokote Store to introduce the Iburigakko Beef Bowl, available at only 4 Matsuya stores in Akita Prefecture, is an obsession that looks more like a location shoot for a regional food TV show.” description: “At 6:08 PM on May 4, Matsuya’s official X account visited the Matsuya/Matsunoya Yokote Store, which opened this February, and reported eating the Iburigakko Beef Bowl, available at only 4 Matsuya stores in Akita Prefecture. The post promotes an ultra-rare regional menu item made with Akita’s famous iburigakko (smoked pickled daikon).” related_articles:
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Matsuya’s official X account (@matsuya_foods) published a post at 6:08 PM on May 4, 2026, reporting a visit to the “Matsuya/Matsunoya Yokote Store” (87-1 Nawatezoe, Yasuda, Yokote City, Akita Prefecture), which opened this February, where it ate the Iburigakko Beef Bowl, available at only 4 Matsuya stores in Akita Prefecture. It is a report-style post combining a store visit with a regional limited menu item, accompanied by multiple images.

Original Post

今日は、今年2月にオープンしたばかりの 「松屋・松のや 横手店」に行ってきました！

秋田限定「いぶりがっこ牛めし」を頂きました（╹◡╹）

秋田県内の松屋4店舗限定の超激レアメニュー！ ご当地メニュー、めちゃくちゃワクワクしました☺️

The opening line, “行ってきました” (“I went”), is a store visit report. The following “頂きました（╹◡╹）” (“I had it”) continues the eating-report emoticon that has been standard since April. The official account itself raises the energy with expressions such as “超激レアメニュー” (“ultra-rare menu item”) and “めちゃくちゃワクワク” (“super excited”).

“Limited to 4 Matsuya Stores in Akita Prefecture” Matches the Store Data

The post states “limited to 4 Matsuya stores in Akita Prefecture,” and the store data confirms that exactly 4 Matsuya stores are registered in Akita Prefecture.

Store	Address	Hours
Matsuya Hanawa SA (Up-bound) Store	11-24 Hariwatashi, Hanawa, Kazuno City, Akita Prefecture	7:30 AM to 7:30 PM
Matsuya Hanawa SA (Down-bound) Store	65-3 Hitsukemori, Hanawa, Kazuno City, Akita Prefecture	7:30 AM to 7:30 PM
Matsuya Akita Hiromo Store	100-4 Hinooki, Hiromo, Akita City, Akita Prefecture	24-hour operation
Matsuya Yokote Store	87-1 Nawatezoe, Yasuda, Yokote City, Akita Prefecture	24-hour operation

In other words, the Iburigakko Beef Bowl is served at every Matsuya in Akita Prefecture, making it a fully prefecture-exclusive regional menu item. Among Matsuya’s many store-limited items spanning multiple prefectures, a pattern where an item is offered only at all stores of a single prefecture is rare.

“Matsuya/Matsunoya Yokote Store” Is a Matsunoya Co-located Store That Opened This February

The Yokote Store is a Matsunoya co-located store that opened in February 2026. Among Akita’s Matsuya stores, it is relatively new as a store bearing the “Matsunoya co-located” label, and Matsuya/Matsunoya combo stores in the Tohoku region have become a mainstay of recent expansion strategy. In the same prefecture, the Akita Hiromo Store in Akita City debuted in October 2025 as Akita’s first “Matsuya/Matsunoya combo store,” and with the opening of the Yokote Store this February, the number of combo stores in Akita Prefecture has grown to two.

The Regional Limited Menu Pilgrimage

Today’s post follows the May 3 post about eating the My Curry Shokudo co-located store-limited “Chunky Stewed Tandoori Chicken Loin Katsu Curry and Rice,” making it another store-limited menu eating report. Over the past two days, a pattern has formed of back-to-back posts featuring “menu items available only at specific groups of stores.”

Date	Menu Item Eaten	Scope of Store Limitation
May 3	Chunky Stewed Tandoori Chicken Loin Katsu Curry and Rice	Matsuya & My Curry Shokudo co-located stores only
May 4 (this post)	Iburigakko Beef Bowl	4 Matsuya stores in Akita Prefecture only

The lineup of rare regional and co-located-store-limited menu items featured in succession toward the second half of Golden Week suggests an intent to promote regional exclusives tied to Golden Week trips and visits home.

The Official X’s “Store Visit” Report Format

Posts in which Matsuya’s official X visits a specific regional store and eats a limited menu item alongside an on-site report have precedent, the most recent being the April 22 visit to the Matsuya Ota Maruyama Store (Gunma Prefecture). This time’s Yokote Store in Akita Prefecture is in the Tohoku region, making it a longer trip than the Ota Maruyama Store.

Continued Observation of the Tray Axis

Regarding the tray color (black tray = regular stores vs. wooden tray = Mitaka Main Store), which has been an independent observation axis in eating-report posts since April, today’s post explicitly states it was shot at a regional store, the “Matsuya/Matsunoya Yokote Store.” The case of “shot at a regional store in Akita” is added to the framework we have been using, “black tray = regular stores,” and it will remain a subject of observation together with the movement of tray colors in future eating-report posts.