Matsuya Official X Eats Akita-Exclusive Iburigakko Beef Bowl, Sold at Just 4 Prefecture Stores, at Yokote Store — A Local Menu Pilgrimage All the Way to the Matsuya/Matsunoya Yokote Store That Opened This February

At 6:08 PM on May 4, 2026, Matsuya’s official X account (@matsuya_foods) posted a report that it had visited “Matsuya/Matsunoya Yokote Store” (87-1 Nawatezoe, Yasuda, Yokote City, Akita Prefecture), which opened this February, and eaten the Iburigakko Beef Bowl, a menu item limited to 4 Matsuya stores in Akita Prefecture. The post, accompanied by multiple images, takes the form of a store-visit-plus-local-exclusive-menu report.

Original Post

Today I went to “Matsuya/Matsunoya Yokote Store,” which just opened this February!

I had the Akita-exclusive “Iburigakko Beef Bowl” (╹◡╹)

An ultra-rare menu item available at just 4 Matsuya stores in Akita Prefecture! This local menu got me so excited ☺️

The opening line “I went” signals a store-visit report. The following “I had … (╹◡╹)” follows the eating-report emoticon that has become standard since April. Phrases like “ultra-rare menu item” and “got me so excited” show the official account itself amping up the enthusiasm.

The “4 Matsuya Stores in Akita Prefecture” Claim Checks Out Against Store Data

The post explicitly states the item is “limited to 4 Matsuya stores in Akita Prefecture,” and checking the store data confirms that exactly 4 Matsuya locations are registered in Akita Prefecture.

Store	Address	Hours
Matsuya Hanawa SA (Up-bound) Store	11-24 Hariwatashi, Hanawa, Kazuno City, Akita Prefecture	7:30 AM to 7:30 PM
Matsuya Hanawa SA (Down-bound) Store	65-3 Hitsukemori, Hanawa, Kazuno City, Akita Prefecture	7:30 AM to 7:30 PM
Matsuya Akita Hiromo Store	100-4 Hinooki, Hiromo, Akita City, Akita Prefecture	24-hour operation
Matsuya Yokote Store	87-1 Nawatezoe, Yasuda, Yokote City, Akita Prefecture	24-hour operation

In other words, the Iburigakko Beef Bowl is served at every single Matsuya location in Akita Prefecture, making it a fully prefecture-exclusive local menu item. Among Matsuya’s many store-limited items that span multiple prefectures, a pattern where an item is served only at all stores within one specific prefecture is rare.

Matsuya/Matsunoya Yokote Store Is a Matsunoya Co-located Store That Opened This February

Yokote Store is a Matsunoya co-located store that opened just this February 2026. Among Matsuya’s Akita Prefecture locations, it’s a relatively new addition to the “Matsunoya co-located” lineup, and Matsuya/Matsunoya combo stores in the Tohoku region have become a core pillar of the company’s recent store-opening strategy. In the same Akita Prefecture, the Akita Hiromo Store in Akita City opened in October 2025 as the first “Matsuya/Matsunoya combo store,” and with the Yokote Store opening this February, the number of combo stores in Akita Prefecture has grown to 2.

The Flow of the Local-Exclusive Menu Pilgrimage

Today’s post follows yesterday’s, May 3, eating report for the Chunky Stewed Tandoori Chicken Loin Katsu Curry and Rice, an item limited to My Curry Shokudo co-located stores — another store-limited menu item. Over the past two days, a pattern has emerged of consecutive posts about “menu items available only at a specific group of stores.”

Date	Menu Item Eaten	Store Availability
May 3	Chunky Stewed Tandoori Chicken Loin Katsu Curry and Rice	Matsuya & My Curry Shokudo co-located stores only
May 4 (this post)	Iburigakko Beef Bowl	Limited to 4 Matsuya stores in Akita Prefecture

Heading into the latter half of Golden Week, the posts are structured to spotlight rare local and co-located-store-exclusive menu items in succession, suggesting an intent to tie regional-exclusive appeals to the travel and homecoming trips typical of the Golden Week holiday.

The Official X Account’s “Store Visit” Report Format

Matsuya’s official X account has a track record of posting store visits to specific regional locations paired with on-site reports of exclusive menu items, with the most recent example being the April 22 visit to Matsuya Ota Maruyama Store (Gunma Prefecture). This time’s visit to Yokote Store in Akita Prefecture is to a Tohoku-region location, making it a farther-flung trip than the Ota Maruyama Store visit.

Continuing the Tray Observation Axis

Regarding tray color — black tray for general stores versus wooden tray for Mitaka Main Store — which has been an independent observation axis in “Eating Report” posts since April, today’s post explicitly shows footage shot at a regional store, “Matsuya/Matsunoya Yokote Store.” This adds a “shot at a regional store in Akita” case to the pattern established so far of “black tray = general stores,” and it remains an item to keep watching alongside future tray-color trends in upcoming Eating Report posts.