Matsuya's Official X Account Announces Butter Chicken Curry and Rice Is Nearing Discontinuation

At 2:23 PM on May 26, 2026, Matsuya’s official X account (@matsuya_foods) quote-reposted a post from a corporate official account about eating the dish, announcing that Butter Chicken Curry and Rice (commonly known as “Batachiki”), which had only just launched on May 12, would be “discontinued soon.” No specific discontinuation date was given in the post.

Original Post

Thank you for visiting✨ Butter Chicken Curry and Rice will be discontinued soon, so if you’re interested, get it while you can😂

The post opens with the thank-you phrase “Thank you for visiting✨” as a reply to the quoted account, then pivots to announce the discontinuation to third-party readers — a two-part structure. No discontinuation date is given; the timing is described only as “soon.”

The Quoted Post Was From a Corporate Official Account Eating the Dish

The post that was quote-reposted was a same-day post from a corporate official account.

Today’s lunch: heading to #Matsuya (@matsuya_foods)! Tried the returning Butter Chicken Curry and Rice🍛✨

The creamy curry sauce and chunky chicken are irresistibly delicious! Recharged and ready to power through the afternoon💪

The post includes the hashtag “#Matsuya” and a mention of “@matsuya_foods,” along with impressions of the Butter Chicken Curry and Rice and a photo.

Discontinuation Notice on Day 14 Since the May 12 Launch

Butter Chicken Curry and Rice is a limited-time menu item that launched at 10:00 AM on May 12, 2026. This discontinuation notice comes 14 days after launch.

Item	Details
Launch Date	10:00 AM, May 12, 2026
Discontinuation Notice on Official X	2:23 PM, May 26, 2026
Days Since Launch	14 days
Discontinuation Notice on Official Announcements / Matsuya Menu Page	Not posted as of this post

The official announcement dated May 6, “Butter Chicken Curry and Rice Launches with an Even Richer, Creamier Butter Flavor,” specified only the launch date, with no discontinuation date listed. This “discontinued soon” notice on official X is the first discontinuation-related mention from Matsuya since the launch announcement.

Product Lineup (At Launch)

At launch, the Butter Chicken Curry and Rice lineup consisted of the following four items.

Menu Item	Price (tax included)
Butter Chicken Curry and Rice	980 yen
Cream Butter Curry and Rice	730 yen
Butter Chicken Curry and Rice Only	860 yen
Cream Butter Curry and Rice Only	610 yen

The official X announcement singles out “Butter Chicken Curry and Rice will be discontinued soon,” and it is not specified whether its companion item, Cream Butter Curry and Rice, is also being discontinued at the same time.

Batachiki’s Past Revivals and Where This One Fits

Butter Chicken Curry and Rice (formerly listed as “Butter Chicken Curry and Rice with Chunky Chicken”) has been revived multiple times since its nationwide launch in August 2019. This marks its seventh appearance overall.

Order	Launch / Revival Announcement Date
1st	August 2, 2019
2nd	July 16, 2020
3rd	December 10, 2020
4th	July 1, 2021
5th	October 27, 2022
6th	September 19, 2024
7th (this time)	May 12, 2026

The May 6 official announcement described it as “ranking among the top one or two most popular curry items on Matsuya’s menu,” reflecting a history of Matsuya repeatedly positioning it as a fan-favorite item.

Batachiki Joins the Rush of Discontinuation Notices on May 26

In late May, discontinuation notices have been coming in succession across the Matsuya menu as a whole, and by the morning of May 26, several discontinuation notices had already been posted on the Matsuya menu page. Batachiki’s discontinuation notice is the fourth discontinuation signal of the day.

Item	Channel
Umatoma Hamburg Steak Founding Beef Curry and Rice	“*To Be Discontinued Successively” note on the Matsuya menu page
4 Classic Hamburg Steak Items	“*To Be Discontinued Successively” note on the Matsuya menu page
3 Umatoma Hamburg Steak with Fresh Vegetable Salad Set Items	“*To Be Discontinued Successively” note on the Matsuya menu page
Butter Chicken Curry and Rice (this notice)	Quote-repost announcement on Matsuya’s official X (2:23 PM)

While all three morning notices came through wording changes on the Matsuya official site’s menu page, this Batachiki discontinuation notice came via an official X post first — meaning the discontinuation signals on May 26 have been issued through both the menu page and X.