Matsuya's Official X Account Announces 'Butter Chicken Curry and Rice' Is Ending Soon

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title: “Matsuya’s Official X Account Announces ‘Butter Chicken Curry and Rice’ Is Ending Soon” categories:

• official tags:
• x
• term-limited
• discontinued published: true created_at: “2026-05-26T14:24:04+09:00” updated_at: “2026-06-14T13:26:11+09:00” thumbnail: “https://cdn.gyumesy.com/articles/mce1fx/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/mce1fx/ogp.png” source_url: “https://x.com/matsuya_foods/status/2059143395302633845” editor_comment: “Ending soon on day 14 since launch… Today has seen a rush of discontinuation notices since morning, so Batachiki fans are in a serious final-sprint period.” description: “At 2:23 PM on May 26, 2026, Matsuya’s official X account quote-reposted a corporate account’s eating report and announced that Butter Chicken Curry and Rice is "ending soon." No discontinuation date was given.” related_articles:
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At 2:23 PM on May 26, 2026, Matsuya’s official X account (@matsuya_foods) quote-reposted an eating report from a corporate official account and announced that the Butter Chicken Curry and Rice (nicknamed “Batachiki”), which only went on sale on May 12, is “ending soon.” No specific discontinuation date is given in the post.

Original Post

Thank you for visiting us ✨ Butter Chicken Curry and Rice is ending soon, so if you’re interested, please come early 😂

The post has a two-part structure: the opening “Thank you for visiting us ✨” serves as a reply to the quoted post, followed by a discontinuation notice aimed at other readers. No discontinuation date is stated, only the vague timing phrase “ending soon.”

The Quoted Post Is an Eating Report from a Corporate Official Account

The post that was quote-reposted was one published the same day by a corporate official account.

Today’s lunch: GO to #Matsuya (@matsuya_foods)! I had the Butter Chicken Curry and Rice that just made a comeback 🍛✨

The creamy curry sauce and chunky chicken are irresistibly delicious! Recharging my energy to do my best this afternoon too 💪

It includes the hashtag “#松屋” and a mention of “@matsuya_foods,” with impressions of the Butter Chicken Curry and Rice and an attached image.

Discontinuation Notice on Day 14 After the May 12 Launch

Butter Chicken Curry and Rice is a limited-time menu item that went on sale at 10:00 AM on May 12, 2026. This discontinuation notice comes on day 14 since launch.

Item	Details
Launch date	May 12, 2026, 10:00 AM
Discontinuation notice on official X	May 26, 2026, 2:23 PM
Days since launch	14
Discontinuation notice in official announcements / Matsuya menu page	Not posted as of this post

The May 6 official announcement, “Butter Flavor Boost for an Even Richer, Creamier Taste: Butter Chicken Curry and Rice Now on Sale,” stated only the launch date and gave no discontinuation date. This “ending soon” on official X is the first discontinuation-related mention from Matsuya since the launch announcement.

Lineup (at Launch)

The Butter Chicken Curry and Rice lineup at launch consisted of the following four items.

Menu Item	Price (tax included)
Butter Chicken Curry and Rice	980 yen
Cream Butter Curry and Rice	730 yen
Only: Butter Chicken Curry and Rice	860 yen
Only: Cream Butter Curry and Rice	610 yen

The announcement on official X uses the singular, “Butter Chicken Curry and Rice is ending soon,” and it is not stated whether its sister product, Cream Butter Curry and Rice, is also being discontinued at the same time.

Past Batachiki Comebacks and Where This One Stands

Butter Chicken Curry and Rice (previously listed as “Chunky Chicken Butter Chicken Curry and Rice”) has returned multiple times since its nationwide launch in August 2019. This is its 7th appearance overall.

Order	Launch / Comeback Announcement Date
1st	August 2, 2019
2nd	July 16, 2020
3rd	December 10, 2020
4th	July 1, 2021
5th	October 27, 2022
6th	September 19, 2024
7th (this time)	May 12, 2026

The May 6 official announcement described it as “one of the most popular items among Matsuya’s curry menu, vying for the No. 1 or No. 2 spot,” and Matsuya has repeatedly positioned it as a fan favorite.

Batachiki Joins the Rush of Discontinuation Notices on May 26

Discontinuation notices have been coming one after another across the Matsuya menu in late May, and on May 26 several had already been posted on the Matsuya menu page during the morning. The Batachiki notice is the 4th discontinuation signal of the day.

Item	Channel
Umatoma Hamburg Steak Founding Beef Curry and Rice	“※To be discontinued successively” note on the Matsuya menu page
4 classic Hamburg Steak items	“※To be discontinued successively” note on the Matsuya menu page
3 Umatoma Hamburg Steak with Fresh Vegetable Salad Set items	“※To be discontinued successively” note on the Matsuya menu page
Butter Chicken Curry and Rice (this one)	Quote-repost announcement on Matsuya’s official X (2:23 PM)

While the three morning notices all came through wording changes on the Matsuya official site’s menu page, this Batachiki discontinuation notice came first via an official X post, so discontinuation signals on May 26 are being issued through both the menu page and X.