Matsuya to Launch 'Butter Chicken Curry and Rice' on May 12

In an official announcement dated May 6, Matsuya revealed that it will launch its popular curry menu item ‘Butter Chicken Curry and Rice’ from 10:00 AM on Tuesday, May 12, 2026. Matsuya’s official announcement bills it as the ‘6th comeback,’ with a new finishing touch added this year: a pat of butter added in-store.

Product Lineup

The lineup consists of four items in total: two set meals plus two standalone entries.

Menu Item	Price (tax included)	Shareholder Benefit Voucher
Butter Chicken Curry and Rice	980 yen	Accepted
Cream Butter Curry and Rice	730 yen	Accepted
Butter Chicken Curry and Rice Only	860 yen	Not Accepted
Cream Butter Curry and Rice Only	610 yen	Not Accepted

The offer is available at Matsuya stores nationwide, excluding some locations, but Matsuya & My Curry Shokudo combined stores are not included. Takeout is available (miso soup is charged separately for takeout orders).

The History of ‘Batachiki’ Releases

Looking back at past announcements, Butter Chicken Curry and Rice (commonly known as ‘Batachiki’) has been launched or revived six times before. This time (May 12, 2026) marks its 7th appearance, matching the official phrasing of the ‘6th comeback’ (a count of comebacks that excludes the original launch).

Order	Launch/Revival Announcement Date	Announcement Title
1st	August 2, 2019	Highly Popular “Chunky Chicken Butter Chicken Curry and Rice” Nationwide Sales Begin (From August 6, 2019)
2nd	July 16, 2020	Chunky Chicken Butter Chicken Curry and Rice On Sale!
3rd	December 10, 2020	Limited Quantity! Chunky Chicken Butter Chicken Curry and Rice Revival Sale!
4th	July 1, 2021	“Chunky Chicken Butter Chicken Curry and Rice” Long-Awaited Comeback
5th	October 27, 2022	“Chunky Chicken Butter Chicken Curry and Rice” On Sale
6th	September 19, 2024	Hugely Popular “Batachiki” Returns: “Chunky Chicken Butter Chicken Curry and Rice” On Sale
7th (This Time)	May 12, 2026	Butter Flavor Boost for an Even Richer, Creamier Taste: “Butter Chicken Curry and Rice” On Sale

This marks a comeback after roughly a 20-month gap since the last release in September 2024. All six previous launch announcement titles used the phrasing “Chunky Chicken Butter Chicken Curry and Rice,” but this time the product name has been shortened to simply “Butter Chicken Curry and Rice.” This is the first time the “Chunky Chicken” modifier has been dropped from the product name since nationwide sales began in 2019.

This Year’s New Touch

According to the official announcement, this release adds a new finishing step: “a pat of butter added in-store.”

• A curry sauce made with the umami of coconut milk and tomato
• Chunky chicken grilled juicy on a teppan griddle
• A finishing “pat of butter” (this year’s new touch)
• A smooth, creamy texture from the richness of fresh cream plus butter

While the product name has been shortened, the “chunky chicken” itself is retained in the description, carrying the product concept forward. The announcement title also emphasizes “Butter Flavor Boost” and “rich and creamy,” making this a renewal that puts even greater emphasis on the butter.

Not Available at My Curry Shokudo Combined Stores

The eligible-store notes state “excluding Matsuya & My Curry Shokudo combined stores,” meaning Butter Chicken Curry and Rice will not be offered at combined stores. Since My Curry Shokudo is itself a curry specialty restaurant, this appears aimed at avoiding overlap between curry menus at combined locations.

Notably, “Chunky Stewed Tandoori Chicken Loin Katsu Curry and Rice,” which Matsuya’s official X account reported eating on May 3, is conversely a menu item “exclusive to Matsuya & My Curry Shokudo combined stores” — meaning combined stores are structured to offer a separate curry lineup.

The Role of ‘Cream Butter Curry and Rice’ in the Lineup

Among the four items, the cheapest is “Cream Butter Curry and Rice Only” (610 yen), while the set meal version (with rice and salad) is “Cream Butter Curry and Rice” (730 yen) — a budget variation priced 250 yen below the main Butter Chicken Curry and Rice (980 yen). Based on the product name and pricing structure, it’s presumed to be a lower-priced line close to curry sauce without chicken plus rice (and salad), but the official announcement does not specify the exact contents.

Overall Trends in Matsuya’s May Menu

Matsuya’s May menu is seeing significant movement. Here’s a summary of curry category changes as of today, May 7.

Item	Regular Serving Price	Status
Chunky Stewed Chicken Curry and Rice	890 yen	Labeled “To Be Discontinued Successively” on May 5 (revived April 14)
Butter Chicken Curry and Rice (this announcement)	980 yen	Launches May 12
Cream Butter Curry and Rice (this announcement)	730 yen	Launches May 12

Batachiki is being introduced just as Gorochiki’s discontinuation is announced, forming a picture of a changeover in Matsuya’s flagship curry item happening within May.