Matsuya's Official X Announces TikTok Live Stream in Real Time — Frozen Packs at a Great Deal, Official Account Reports Buying a Hamburg Steak Itself

At 1:00 PM on April 29, Matsuya’s official X account (@matsuya_foods) announced in real time that a live stream was underway on TikTok Shop.

Right now, Matsuya’s official online shop is live streaming on TikTok!

They say you can get the super-popular frozen packs at an amazing deal!

I just bought a Hamburg Steak myself (╹◡╹)

The live stream runs until 1:30! Check it out now!

Official Account Reports Buying a Hamburg Steak Itself

In the post, with the line “I just bought a Hamburg Steak myself,” the person behind the official account reported watching the live stream and buying a frozen Hamburg Steak pack themselves, emphasizing both the real-time feel and the great deal.

The live stream was limited to a 30-minute window ending at 1:30 PM, serving as the climax of the final day of today’s TikTok Shop Matsuya Foods Day.

Frozen Pack Sales on TikTok Shop

The live stream took place on the final day of the three-day-only “TikTok Shop The Brand Day | Matsuya Foods Day” event, and it appears that Matsuya’s frozen products (including Hamburg Steak) were sold at special prices. In this full-scale live commerce rollout, the official account itself took on the role of a buyer, alongside collaboration with TikTok creators.