Matsuya Official X Introduces Second Kobito Zukan Character "Ichigo Kurenai" — Kobito Introductions Become a Weekly Series
Matsuya’s official X account (@matsuya_foods) posted on April 10 introducing the character “Ichigo Kurenai” as part of its Kobito Zukan collaboration project.
Found it! The Kobito disguised as a strawberry, 【Ichigo Kurenai】! It might even get shipped out along with the strawberries!? Order from Matsuya’s Kid’s Menu and get an Original Kobito Towel as a gift 🎁 *The design you receive is randomly selected from 6 patterns.
Kobito Introductions Become a Weekly Series
Following “Sumomo no Uchi” on April 3, “Ichigo Kurenai” was introduced today, exactly one week later. A serialized promotion introducing a new Kobito character roughly once a week appears to be taking hold.
| Date | Kobito Introduced | Characteristic |
|---|---|---|
| April 3 | Sumomo no Uchi | Clings to a Japanese plum and burrows inside |
| April 10 | Ichigo Kurenai | Disguises itself as a strawberry |
The Kobito Zukan collaboration runs for about three months, through June 30. The towel giveaway (Part 1) is available through May 12.
Editor's Note
A Kobito that gets shipped out disguised as a strawberry — that takes some nerve. Matsuya's official Kobito encyclopedia seems to be settling into its every-Thursday update rhythm.
