Matsuya Official X Introduces Kobito Zukan Character "Sumomo no Uchi" — Also Promotes Collaboration Towel Giveaway
On April 3, Matsuya’s official X account (@matsuya_foods) posted introducing the character “Sumomo no Uchi” as part of its Kobito Zukan collaboration project.
The official account introduced the character’s habits, saying, “We found ‘Sumomo no Uchi,’ a Kobito clinging to a sumomo plum! It burrows inside while eating the fruit!” The post also re-announced a campaign in which ordering from the Kids’ Menu comes with an Original Kobito Towel (one of 6 designs, given at random).
SNS Rollout of the Kobito Zukan Collaboration
Matsuya’s official X account has been posting continuously about the Kobito characters since March 29, ahead of the Kobito Zukan collaboration’s launch.
| Date | Post Content |
|---|---|
| March 29 | Maze Challenge (which Kobito can reach the goal?) |
| March 30 | Maze answer reveal (Benikinokobito) |
| March 31 | Announcement of the collaboration campaign’s start |
| March 31 | Follow & Repost Campaign, Part 1 (through April 12) |
| April 3 | Introduction of Sumomo no Uchi (this post) |
This appears to be a serialized promotion introducing one Kobito character at a time during the collaboration period. The Kobito Zukan collaboration as a whole runs for about three months, through June 30.
Editor's Note
A Kobito that burrows into a sumomo plum — quite the lifestyle. Matsuya official X's Kobito Zukan introductions are becoming a running series.
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