Matsuya's Official X Account Launches Follow & Repost Campaign to Celebrate Taco Rice Launch — 1,000 Matsuya Points for 30 Winners, Posted at 10 AM, the Exact Moment of Release

Matsuya’s official X account (@matsuya_foods) launched a Follow & Repost campaign at 10 AM on May 5, 2026, to celebrate the release of three new Taco Rice items on sale that day: Taco Rice, Sausage & Egg Taco Rice, and Hamburg Steak with Taco Salsa Set Meal. The post went up at the exact moment Taco Rice went on sale (10 AM), continuing the account’s practice of launching a follow-and-repost campaign in sync with a new menu release.

Original Post

Celebrating the launch of “Taco Rice” 🎉 Follow & Repost Campaign: Win “1,000 Matsuya Points,” usable on the official Matsuya Foods app, in a lottery for 30 winners! ★How to Enter★ 1️⃣ Follow @matsuya_foods 2️⃣ Repost this post Deadline: Monday, May 11, 2026

Entry is a two-step process (follow plus repost), with a six-day entry window. The win condition, prize, and winner count all match the recent standard format for new-menu-launch follow-and-repost campaigns exactly.

Campaign Overview

Item	Details
Prize	1,000 Matsuya Points (usable on the official Matsuya Foods app)
Number of Winners	30
How to Enter	Follow @matsuya_foods + repost the campaign post
Entry Period	Until Monday, May 11, 2026
Start Timing	10 AM on Tuesday, May 5, 2026 (the same moment Taco Rice went on sale)

An Exact Match to Recent New-Menu-Launch Follow & Repost Campaigns

This campaign lines up exactly with the standard format Matsuya’s official X account has used for new-menu and revival-menu launch follow-and-repost campaigns since April. The prize, winner count, and entry period (about six days) are all the same.

Start Date	Menu Item	Prize	Winners	Entry Period
April 7	Umatoma Cheese Beef Bowl	1,000 Points	30	~6 days
April 10	Gorochiki Revival	1,000 Points	30	~6 days
April 20	Set Meal of Grilled Pork Loin	1,000 Points	30	~6 days
April 27	Pork Steak Set Meal	1,000 Points	30	~6 days
May 5 (this campaign)	Taco Rice	1,000 Points	30	6 days

Since April, the account has run this “1,000 Points × 30 winners × 6 days” format at a nearly weekly pace, fully embedding the follow-and-repost campaign as a mandatory companion to every new-menu launch week.

Launch Timing Has Grown More Precise

Past launch-celebration follow-and-repost campaigns have started at varying times — the night before release (10 PM) or the morning of the first day of sale (10 AM), among others. This time the post went up right at the 10 AM release moment, synced with the menu’s official appearance (added to the menu data at 9:39 AM, on sale at 10 AM).

Menu Item	Campaign Start Time	Relation to Release Date
Umatoma Cheese Beef Bowl	April 7, 10:00 AM	Morning of first sale day (same time)
Gorochiki Revival	April 10, 10:00 PM	Before release
Set Meal of Grilled Pork Loin	April 20, 10:00 PM	Night before release
Pork Steak Set Meal	April 27, 6:00 PM	Evening before release
Taco Rice (this campaign)	May 5, 10:00 AM	Same moment as release

This marks the first “posted at the exact moment of release” timing since the Umatoma Cheese Beef Bowl campaign, continuing a trend in which the start timing of the follow-and-repost campaign itself is being used as a device to promote the new menu item.

Entry Deadline Is Monday, May 11

The entry deadline is Monday, May 11 — six days after Taco Rice’s release date (Tuesday, May 5), and the first Monday after Golden Week ends. The timing appears designed to capture both the immediate buzz following the Taco Rice launch and the peak in app usage right after the holiday break.

Synergy with Other Matsuya App Campaigns in May

The prize for this campaign — 1,000 Matsuya Points usable on the official Matsuya Foods app — combines with other May campaigns running in parallel around the Matsuya app: Matsuben Net Double Points, Matsuben Debut (300 points), Matsuya Comeback (up to 70 yen off), and PayPay up to 15% cashback. Together they form a layered structure of Matsuya-Point-centered incentives reaching new, returning, and existing customers alike.

Campaign	Reward	Eligibility
This Campaign (Follow & Repost)	1,000 Points × 30 winners	Lottery
Matsuben Net Double Points	Double the usual points	All users
Matsuben Debut	300 Points	Eligible members only
Matsuya Comeback	Up to 70 yen off	Members dormant for six months
PayPay Up to 15% Cashback	Up to 200 points per transaction	PayPay users

With the follow-and-repost campaign’s “lottery plus amplification” model running alongside usage-based reward campaigns, Matsuya is layering on multiple incentives to drive traffic to its app in step with the new menu launch.