Matsuya's Official X Account Launches Follow & Repost Campaign for Taco Rice Release: 1,000 Matsuya Points for 30 Winners, Posted at 10:00, the Same Time as the Launch

Matsuya’s official X account (@matsuya_foods) launched a follow-and-repost campaign at 10:00 on May 5, 2026, to commemorate the release of three taco rice items going on sale today: Taco Rice, Sausage and Egg Taco Rice, and Hamburg Steak with Taco Salsa Set Meal. The post went up at the same time as the taco rice release (10:00), continuing the practice of launching a follow-and-repost campaign in step with a new menu release.

Original Post

To commemorate the release of Taco Rice 🎉 A follow & repost campaign is on! 30 winners will be drawn to receive 1,000 Matsuya Points, usable in the official Matsuya Foods app! ★How to enter★ 1️⃣ Follow @matsuya_foods 2️⃣ Repost this post Deadline: Monday, May 11, 2026

Entering takes two steps (follow plus repost) over a six-day entry window. The prize, the number of winners, and the conditions all follow the most recent format used for follow-and-repost campaigns commemorating new menu releases.

Campaign Overview

Item	Details
Prize	1,000 Matsuya Points (usable in the official Matsuya Foods app)
Number of winners	30
How to enter	Follow @matsuya_foods and repost the post
Entry period	Through Monday, May 11, 2026
Start time	10:00 on Tuesday, May 5, 2026 (same time as the Taco Rice release)

An Exact Match for Recent New-Menu Follow-and-Repost Campaigns

This campaign matches the standard format of Matsuya’s official X follow-and-repost campaigns commemorating new and revived menu items since April. The prize, the number of winners, and the entry period (about six days) are all the same.

Start date	Featured menu item	Prize	Winners	Entry period
April 7	Beef Bowl topped with Tomato and Cheese	1,000 points	30	About 6 days
April 10	Gorochiki Revival	1,000 points	30	About 6 days
April 20	Set Meal of Grilled Pork Loin	1,000 points	30	About 6 days
April 27	Set Meal of Pork Steak	1,000 points	30	About 6 days
May 5 (this time)	Taco Rice	1,000 points	30	6 days

Since April, the “1,000 points × 30 winners × 6 days” format has been run at an almost weekly pace, and the follow-and-repost campaign has become a fixture of every new-menu release week.

Launch Timing Is Getting More Precise

Past release-commemoration follow-and-repost campaigns started at varying times, such as the night before a release (22:00) or the morning of release day (10:00). This time the post went up at exactly 10:00, the moment of release, in sync with the menu’s official debut (the item was added to the menu data at 9:39, with the release at 10:00).

Featured menu item	Campaign start time	Relation to release
Beef Bowl topped with Tomato and Cheese	April 7, 10:00	Morning of release day (same time)
Gorochiki Revival	April 10, 22:00	Before release
Set Meal of Grilled Pork Loin	April 20, 22:00	Night before release
Set Meal of Pork Steak	April 27, 18:00	Evening before release
Taco Rice (this time)	May 5, 10:00	Same time as release

This is the first time since the Beef Bowl topped with Tomato and Cheese that a post has gone up at the same time as the release, and the trend continues of using the campaign’s start timing itself as part of the new-menu promotion.

Entries Close Monday, May 11

Entries close on Monday, May 11, six days after the Taco Rice release date (Tuesday, May 5), which is the first Monday after Golden Week. The timing seems designed to capture both the buzz right after the Taco Rice release and the peak in app usage after the holiday break.

Overlap with Other May Matsuya App Campaigns

The prize for this campaign is “1,000 Matsuya Points usable in the official Matsuya Foods app.” Combined with the campaigns running alongside it in the Matsuya app in May (Matsuben Net Double Points, Matsuben Debut (300 pt), Comeback (up to 70 yen off), and PayPay up to 15% cashback), Matsuya Point-centered rewards reach new, returning, and existing users in layers.

Campaign	Reward	Eligibility
This campaign (follow & repost)	1,000 points × 30 winners	Lottery
Matsuben Net Double Points	2× the usual points	All users
Matsuben Debut	300 points	Eligible members only
Matsuya Comeback	Up to 70 yen off	Members dormant for six months
PayPay up to 15% cashback	Up to 200 points per transaction	PayPay users

By pairing a “lottery plus word-of-mouth” campaign with usage-based rewards, Matsuya layers on strong incentives to steer people to the Matsuya app in step with the new-menu release.