Matsuya's Official X Launches Follow & Repost Campaign to Celebrate Umatoma Cheese Beef Bowl Release — 1,000 Matsuya Points for 30 Winners
Matsuya’s official X account (@matsuya_foods) launched a Follow & Repost Campaign on April 7 to celebrate the release of the Umatoma Cheese Beef Bowl, which went on sale the same day.
Campaign Details
| Item | Details |
|---|---|
| Prize | 1,000 Matsuya Points (worth 1,000 yen) |
| Number of Winners | 30 |
| How to Enter | Follow @matsuya_foods and repost the target post |
| Entry Deadline | Monday, April 13, 2026 |
Running Alongside the Kobito Zukan Collaboration
Matsuya’s official X account is currently also running Part 1 of a Follow & Repost Campaign celebrating its Kobito Zukan collaboration (through April 12, offering a Giant Plush plus 5,000 points to 5 winners). Its entry period nearly overlaps with the Umatoma Cheese Beef Bowl campaign, so fans can enter both.
| Campaign | Prize | Winners | Deadline |
|---|---|---|---|
| Kobito Zukan Collaboration Part 1 | Giant Plush + 5,000 pts | 5 | April 12 |
| Umatoma Cheese Beef Bowl Release | 1,000 pts | 30 | April 13 |
The Umatoma Cheese Beef Bowl went on sale today at 10 a.m. A Regular Serving costs 690 yen and has 933 kcal — it’s a new item that combines the sauce from Matsuya’s popular Umatoma series with Beef Bowl for the first time.
Editor's Note
A follow-and-repost campaign launched right alongside the new menu item. Picking 30 winners is generous — 1,000 points is enough for two Beef Bowls.
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