Matsuya's Official X Launches Follow & Repost Campaign Marking Umatoma Cheese Beef Bowl Release: 1,000 Matsuya Points for 30 Winners

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title: “Matsuya’s Official X Launches Follow & Repost Campaign Marking Umatoma Cheese Beef Bowl Release: 1,000 Matsuya Points for 30 Winners” categories:

• campaign tags:
• x
• umatoma
• point published: true created_at: “2026-04-07T10:00:16+09:00” updated_at: “2026-06-14T13:28:55+09:00” thumbnail: “https://cdn.gyumesy.com/articles/5yrqc6/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/5yrqc6/ogp.png” source_url: “https://x.com/matsuya_foods/status/2041320051559592409” editor_comment: “A follow & repost campaign launches alongside the new menu item. 30 winners is generous, and 1,000 points covers two beef bowls.” description: “Matsuya’s official X account has launched a follow & repost campaign marking the release of the Umatoma Cheese Beef Bowl. 30 winners will be drawn to receive 1,000 Matsuya Points (worth 1,000 yen). Entries close April 13.” related_articles:
• 3g5ot9
• i02aup
• 26jr27

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Matsuya’s official X account (@matsuya_foods) launched a follow & repost campaign on April 7 to mark the release of the Umatoma Cheese Beef Bowl, which goes on sale today.

Campaign Details

Item	Details
Prize	1,000 Matsuya Points (worth 1,000 yen)
Winners	30
How to enter	Follow @matsuya_foods + repost the designated post
Entry deadline	Monday, April 13, 2026

Running Alongside the Kobito Zukan Collaboration

Matsuya’s official X account is also currently running Part 1 of the follow & repost campaign commemorating the Kobito Zukan collaboration (through April 12; a Giant Plush plus 5,000 points for 5 winners). Its entry period largely overlaps with the Umatoma Cheese Beef Bowl campaign, so you can enter both.

Campaign	Prize	Winners	Deadline
Kobito Zukan Collaboration Commemoration, Part 1	Giant Plush + 5,000 points	5	April 12
Umatoma Cheese Beef Bowl Release Commemoration	1,000 points	30	April 13

The Umatoma Cheese Beef Bowl goes on sale today from 10 a.m. At 690 yen (933 kcal) for a regular serving, it is the first beef bowl to feature the sauce from Matsuya’s popular “Umatoma” series.