Matsuya Official X Confirms 'No New Menu Items Next Week'

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title: “Matsuya Official X Confirms ‘No New Menu Items Next Week’” categories:

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  • announcement published: true created_at: “2026-05-21T19:27:30+09:00” updated_at: “2026-06-14T13:36:30+09:00” thumbnail: “https://cdn.gyumesy.com/articles/1ansec/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/1ansec/ogp.png” source_url: “https://x.com/matsuya_foods/status/2057407838226686107” editor_comment: “Since a new menu item has arrived nearly every Tuesday since April, next week looks like a breather. We’re curious who the redacted ‘Black ○○○’ turns out to be.” description: “On May 21, 2026 at 7:27 p.m., Matsuya’s official X account (@matsuya_foods) stated outright that there will be no new menu items next week. It urged fans to enjoy the Grilled Pork Loin Set Meal and Pork Steak Set Meal, now upgraded to a 180g thick cut, and teased with a redacted name that a store-limited ‘Black ○○○’ arrives next week.” related_articles:
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ポスト画像
Source: Matsuya Official X(@matsuya_foods)

Matsuya’s official X account (@matsuya_foods) posted on May 21, 2026 at 7:27 p.m. that no new menu items are expected next week, urging fans to take their time enjoying the “Grilled Pork Loin Set Meal” and “Pork Steak Set Meal,” which became 180g thick-cut versions on Tuesday, May 19. In the same post, it hinted at a store-limited menu item arriving next week with a redacted name: “Next week, you might be able to eat Black ○○○ at limited stores, or maybe not…!?”

豚ロース増量1.5倍 厚切り2品の訴求画像
Source: Matsuya Official X(@matsuya_foods)

Original Post

来週は新メニュー無いみたいなので、 180gの厚切りに大進化した「豚ロースグリル定食」と「トンテキ定食」をゆっくりとご堪能ください!!

でも、来週は店舗限定で黒○○○が食べられるとか、食べられないとか…!?(╹◡╹)

#松屋

(English summary: “It seems there are no new menu items next week, so please take your time enjoying the Grilled Pork Loin Set Meal and the Pork Steak Set Meal, which have evolved into thick 180g cuts!! But next week, you might be able to eat Black ○○○ at limited stores, or maybe not…!? (╹◡╹) #Matsuya”)

The post has three elements.

  • A clear statement that there are no new menu items next week
  • A push to enjoy the two thick-cut items released on May 19 (Grilled Pork Loin and Pork Steak)
  • A redacted teaser for the store-limited “Black ○○○”

The Attached Image Highlights the Two Thick-Cut Items

The image attached to the post features two of the three thick-cut items that went on sale at 10 a.m. on May 19 (Chimichurri Sauce, Pork Steak, and Grilled Pork Loin), leaving out the Chimichurri one. A large white-lettered catchphrase at the top of the image reads “Pork Loin Boosted 1.5x! 120g→180g,” putting the message that thick-cut means 1.5 times the pork loin front and center.

Menu item Price Pork loin amount
Set Meal of Thick Pork Steak 1,180 yen 120g→180g (1.5x)
Set Meal of Grilled Thick Pork Loin 980 yen 120g→180g (1.5x)

The Chimichurri Sauce version (1,280 yen) has been dropped from this image. Rather than the novelty of the sauce, the two classic-sauce items carry the message of “the thick cut itself.”

The Weekly Tuesday Release Rhythm, Running Since April 14, Stops Next Week

With the official account confirming that no new menu item will go on sale on Tuesday, May 26, the weekly Tuesday release rhythm that has run since April comes to a pause.

Release date (Tuesday) New menu items
April 14, 2026 Chunky Stewed Chicken Curry and Rice
April 21, 2026 Set Meal of Grilled Pork Loin, Salt-based Green Onion Bowl
April 28, 2026 Set Meal of Pork Steak (3rd place in the Revival General Election)
May 5, 2026 Taco Rice, Sausage and Egg Taco Rice, Hamburg Steak with Taco Salsa Set Meal
May 12, 2026 Butter Chicken Curry and Rice, Cream Butter Curry and Rice
May 19, 2026 Set Meal of Grilled Thick Pork with Chimichurri Sauce and two other thick-cut items
May 26, 2026 (next week) No new menu items (confirmed by official X)

New items had arrived on Tuesdays for six straight weeks from April 14 through May 19, and that streak pauses on May 26. The gap appears to be positioned as a period to give the three thick-cut items released on May 19 a solid push.

Sales Timeline for the Two Thick-Cut Items

The thick-cut “Grilled Pork Loin Set Meal” and “Pork Steak Set Meal” each had their old versions (120g) tagged with a discontinuation notice on May 13, then switched to the 180g thick-cut versions at 10 a.m. on May 19.

Date Event
April 21, 2026 Set Meal of Grilled Pork Loin (120g, 880 yen) released
April 28, 2026 Set Meal of Pork Steak (120g, 980 yen) released
May 13, 2026 Both old-version set meals tagged “To Be Discontinued Successively”
May 19, 2026, 10 a.m. Thick-cut versions (180g) go on sale; old versions delisted
May 21, 2026, 7:27 p.m. (this post) Official X urges fans to enjoy the two thick-cut items

The thick-cut versions cost more than the old ones (Pork Loin: 880 yen→980 yen, +100 yen; Pork Steak: 980 yen→1,180 yen, +200 yen), with 1.5 times the pork loin. With no new menu item arriving next week, the stance reads as settling in to promote the thick-cut versions.

The Redacted Teaser for Store-Limited ‘Black ○○○’

The closing line of the post, “Next week, you might be able to eat Black ○○○ at limited stores, or maybe not…!? (╹◡╹),” is a redacted teaser hinting at a store-limited menu item scheduled to arrive next week. It can be read as a menu name that begins with “Black” and has a redacted portion about three characters long.

The two store-limited items currently on sale on Matsuya’s official site are listed below, and neither begins with “Black.”

Store-limited menu item Number of stores
Matsu Shake 5 stores nationwide
Iburigakko Beef Bowl 4 stores nationwide

Recent store-limited additions include “Hiyajiru,” “Yatarazuke Beef Bowl,” and “Yatarazuke Hamburg Steak Set Meal” on May 5, and “Stir-fried Beef and Okra with Oyster Sauce Set Meal” on May 11, so the store-limited slot has been moving at a pace of about once every one to two weeks. The “Black ○○○” in the week of May 26 appears set to be the next addition in that flow.

Editor's Note

Since a new menu item has arrived nearly every Tuesday since April, next week looks like a breather. We're curious who the redacted 'Black ○○○' turns out to be.