Matsuya's Official X Account Declares: "No New Menu Next Week"
Matsuya’s official X account (@matsuya_foods) posted at 7:27 PM on May 21, 2026, declaring that no new menu item is expected next week, and urging fans to take their time enjoying the 180g thick-cut versions of the Set Meal of Grilled Pork Loin and the Set Meal of Pork Steak, both released on Tuesday, May 19. The same post also teased the upcoming arrival of a store-limited item with a censored name, “Black ○○○,” writing, “Word is you might — or might not — be able to get Black ○○○ at select stores next week…!?”
Original Post
Looks like there’s no new menu item next week, so please take your time enjoying the Set Meal of Grilled Pork Loin and the Set Meal of Pork Steak, both dramatically upgraded to a thick 180g cut!!
But word is you might — or might not — be able to get Black ○○○ at select stores next week…!? (╹◡╹)
#Matsuya
The post is built around three elements.
- Declares no new menu item next week
- Urges fans to enjoy the two thick-cut items released May 19 (Grilled Pork Loin and Pork Steak)
- A censored teaser for the store-limited “Black ○○○”
Attached Image: A Promotional Visual for the Two Thick-Cut Items
The image attached to the post shows two of the three thick-cut items that launched at 10 AM on May 19 (Chimichurri Sauce, Pork Steak, and Grilled Pork Loin), leaving out the Chimichurri version. A large white-outlined tagline reading “Pork Loin Portion Up 1.5x! 120g → 180g” sits at the top of the image, putting the core message — that going thick-cut means a 1.5x increase in pork loin — front and center.
| Menu Item | Price | Pork Loin Amount |
|---|---|---|
| Set Meal of Thick Pork Steak | 1,180 yen | 120g → 180g (1.5x) |
| Set Meal of Grilled Thick Pork Loin | 980 yen | 120g → 180g (1.5x) |
The Chimichurri Sauce version (1,280 yen) is left out of this image, leaving the two standard-sauce items to carry the message of the thick cut itself, rather than the novelty of a new sauce.
The Weekly Tuesday New-Release Rhythm Since April 14 Pauses Next Week
With the official account confirming there will be no new menu release on Tuesday, May 26, the weekly Tuesday new-release rhythm that had continued since April breaks for the first time.
| Release Date (Tuesday) | New Menu Item |
|---|---|
| April 14, 2026 | Chunky Stewed Chicken Curry and Rice |
| April 21, 2026 | Set Meal of Grilled Pork Loin, Salt-based Green Onion Bowl |
| April 28, 2026 | Set Meal of Pork Steak (3rd place in the Revival General Election) |
| May 5, 2026 | Taco Rice, Sausage & Egg Taco Rice, Hamburg Steak with Taco Salsa Set Meal |
| May 12, 2026 | Butter Chicken Curry and Rice, Cream Butter Curry and Rice |
| May 19, 2026 | Set Meal of Grilled Thick Pork with Chimichurri Sauce and two other thick-cut items |
| May 26, 2026 (next week) | No new menu release (confirmed by official X account) |
New menu items had landed on six consecutive Tuesdays from April 14 through May 19, and that streak pauses as of May 26. The gap appears to be positioned as a period dedicated to properly promoting the three thick-cut items released on May 19.
Sales Timeline for the Two Thick-Cut Items
Both the thick-cut Set Meal of Grilled Pork Loin and Set Meal of Pork Steak had a discontinuation notice attached to their previous 120g versions on May 13, before switching over to the 180g thick-cut versions at 10 AM on May 19.
| Date | Development |
|---|---|
| April 21, 2026 | Set Meal of Grilled Pork Loin (120g, 880 yen) released |
| April 28, 2026 | Set Meal of Pork Steak (120g, 980 yen) released |
| May 13, 2026 | “To Be Discontinued Successively” notice attached to the previous versions of both set meals |
| May 19, 2026, 10 AM | Thick-cut versions (180g) go on sale, previous versions delisted |
| May 21, 2026, 7:27 PM (this post) | Official X account urges fans to enjoy the two thick-cut items |
The thick-cut versions cost more than the previous ones (Grilled Pork Loin: 880 yen → 980 yen, up 100 yen; Pork Steak: 980 yen → 1,180 yen, up 200 yen), reflecting the 1.5x increase in pork loin portion. With no new menu item coming next week, the timing suggests a deliberate, settled-in push to promote the thick-cut versions.
A Censored Teaser for the Store-Limited “Black ○○○”
The line at the end of the post — “word is you might — or might not — be able to get Black ○○○ at select stores next week…!? (╹◡╹)” — is a censored teaser hinting at a new store-limited menu item set to launch next week. It reads as an item name that begins with “Black” (黒) followed by three censored characters.
As of now, the store-limited menu list on Matsuya’s official site shows the following two active items, neither of which begins with “Black.”
| Store-Limited Menu Item | Number of Participating Stores |
|---|---|
| Matsu Shake | 5 stores nationwide |
| Iburigakko Beef Bowl | 4 stores nationwide |
Looking at the recent history of store-limited additions, Hiyajiru, Yatarazuke Beef Bowl, and Yatarazuke Hamburg Steak Set Meal launched on May 5, followed by Stir-fried Beef and Okra with Oyster Sauce Set Meal on May 11 — the store-limited lineup has been turning over roughly every one to two weeks. “Black ○○○” during the week of May 26 appears to be the next addition in that ongoing cadence.
Editor's Note
New menu items had been arriving almost every Tuesday since April, so it looks like next week will be a breather. Curious what's really hiding behind that censored "Black ○○○."
