Matsuya Also Announces Discontinuation of 'Umatoma Hamburg Steak Founding Beef Curry and Rice Lunch Set'

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title: “Matsuya Also Announces Discontinuation of ‘Umatoma Hamburg Steak Founding Beef Curry and Rice Lunch Set’” categories:


On May 26, 2026, the note “※To be discontinued successively” was added to the “Umatoma Hamburg Steak Founding Beef Curry and Rice Lunch Set” (1,330 yen) on the menu page of Matsuya’s official website. This follows the discontinuation notice given that same morning to its base version of the same name, the ‘Umatoma Hamburg Steak Founding Beef Curry and Rice’ (1,280 yen).

うまトマハンバーグ創業ビーフカレーランチセット
Source: Matsuya Foods Official

Product Information

Item Details
Menu name Umatoma Hamburg Steak Founding Beef Curry and Rice Lunch Set
Price 1,330 yen
Calories 1,284 kcal
Protein 44.5 g
Fat 62.7 g
Carbohydrates 123.9 g
Salt equivalent 8.2 g
Limited-time category No (classic menu item)
Discontinuation notice added May 26, 2026
Listing started in the Lunch Set category May 12, 2026

On May 12, 2026, five curry items were added together to the official menu page in the Lunch Set category. Of these, only the Umatoma Hamburg Steak version has now been given a discontinuation notice.

Two-Step Notice on the Same Day for the Base and Lunch Set Versions

That morning, when the ‘Umatoma Hamburg Steak Founding Beef Curry and Rice’ base version (1,280 yen) received its discontinuation notice, the lunch set version (1,330 yen) carried no note and was left as it was. With this latest addition, both lines of Umatoma Hamburg Steak × Founding Beef Curry are now marked “To be discontinued successively.”

The price difference is only 50 yen. The lunch set version comes with rice, salad and miso soup, which is close to the base version with a rice set added separately.

Only the Umatoma Hamburg Steak Version Among the Five Curry Lunch Sets

Of the five curry items listed in the Lunch Set category on May 12, only the Umatoma Hamburg Steak version has a discontinuation notice as of May 26. The other four are unchanged.

Menu item Price Discontinuation notice as of May 26
Founding Beef Curry and Rice Lunch Set 830 yen None
Cheese Founding Beef Curry and Rice Lunch Set 1,030 yen None
Founding Beef Karegyu Lunch Set 1,100 yen None
Hamburg Steak Founding Beef Curry and Rice Lunch Set 1,200 yen None
Umatoma Hamburg Steak Founding Beef Curry and Rice Lunch Set (this item) 1,330 yen Added (5/26)

There are two hamburg steak variations: the “Hamburg Steak Founding Beef Curry and Rice Lunch Set (1,200 yen)” and this “Umatoma Hamburg Steak Founding Beef Curry and Rice Lunch Set (1,330 yen).” The plain hamburg steak version was left as is, and only the premium version with Umatoma sauce was targeted. This is the same selection pattern seen in the base version that morning, and it was followed in the Lunch Set category as well.

Discontinuation Progress Across Three “Umatoma Hamburg Steak × Founding Beef Curry” Lines

Menu items combining Umatoma Hamburg Steak with Founding Beef Curry have existed in three lines: the beef tongue version, the base version and the lunch set version. The beef tongue version was officially discontinued on April 7, and today, May 26, discontinuation notices have been given to both the remaining base and lunch set versions.

Line Price Discontinuation notice Official discontinuation
Umatoma Hamburg Steak Founding Beef Tongue Curry and Rice 1,480 yen March 31, 2026 April 7, 2026
Umatoma Hamburg Steak Founding Beef Curry and Rice (base version) 1,280 yen May 26, 2026 (that morning) TBD
Umatoma Hamburg Steak Founding Beef Curry and Rice Lunch Set (this item) 1,330 yen May 26, 2026 (that afternoon) TBD

About seven weeks after the beef tongue version ended, the base and lunch set versions received discontinuation notices in quick succession, and the “Umatoma Hamburg Steak + Founding Beef Curry” combination as a whole is now entering its exit from the menu.

Lunch Set Version Joins the May 26 Wave of Discontinuation Notices

Discontinuation notices have been issued for multiple menu items since the morning of May 26. Including this one, it is the fifth discontinuation-related development of the day.

Time of day Item Category
That morning Umatoma Hamburg Steak Founding Beef Curry and Rice (base version) Regular
That morning Four classic hamburg steak items Regular
That morning Three Umatoma Hamburg Steak Fresh Vegetable Salad Set items Regular
That afternoon Butter Chicken Curry and Rice (announced on the official X account) Limited-time
That afternoon (this item) Umatoma Hamburg Steak Founding Beef Curry and Rice Lunch Set Regular

Discontinuation notices for “Umatoma Hamburg Steak” items keep coming one after another on the regular menu side, and the standard lineup built around the Umatoma Hamburg Steak sauce is winding down in both the Founding Beef Curry line and the Fresh Vegetable Salad Set line.

Editor's Note

Following the base version in the morning, the lunch set version is now on the list too. The Umatoma-style Founding Beef Curry really does seem to be nearing its end.