Matsuya Announces Discontinuation Notice for 'Umatoma Hamburg Steak Founding Beef Curry and Rice'

On May 26, 2026, Matsuya’s official menu page added the note “*To Be Discontinued Successively” to the regular curry menu item Umatoma Hamburg Steak Founding Beef Curry and Rice (1,280 yen). The other variations in the same Founding Beef Curry and Rice series (the five items besides the Umatoma Hamburg Steak version) remain unchanged, making this a selective discontinuation notice targeting only the Umatoma Hamburg Steak version.

Product Details

Item	Details
Menu Item	Umatoma Hamburg Steak Founding Beef Curry and Rice
Price	1,280 yen
Calories	1,284 kcal
Protein	44.5g
Fat	62.7g
Carbohydrates	123.9g
Salt Equivalent	8.2g
Limited-time Category	None (Regular Menu Item)
Discontinuation Notice Date	May 26, 2026

At 1,284 kcal, this ranks among the higher-calorie items in the Founding Beef Curry and Rice series. The 62.7g of fat reflects the combination of Umatoma sauce and Hamburg Steak.

Discontinuation Notice Status for the Founding Beef Curry and Rice Series (Non-Beef Tongue Versions)

Among the six non-beef tongue items in the Founding Beef Curry and Rice series (one of which is store-limited), only the Umatoma Hamburg Steak version has received a discontinuation notice.

Menu Item	Price	Discontinuation Notice
Founding Beef Curry and Rice	780 yen	None
Cheese Founding Beef Curry and Rice	980 yen	None
Founding Beef Karegyu	1,050 yen	None
Umatoma Hamburg Steak Founding Beef Curry and Rice (this item)	1,280 yen	Issued (5/26)
Hamburg Steak Founding Beef Curry and Rice	1,150 yen	None
Founding Beef Loin Cutlet Curry and Rice (Store-limited)	1,170 yen	None (handled separately as store-limited)

There are two Hamburg Steak-topped variations: Hamburg Steak Founding Beef Curry and Rice (1,150 yen) and the now-discontinuing Umatoma Hamburg Steak Founding Beef Curry and Rice (1,280 yen). The plain Hamburg Steak version (1,150 yen) remains unchanged. The pattern shows that only the premium variation featuring Umatoma sauce is being targeted.

The Beef Tongue Version ‘Umatoma Hamburg Steak Founding Beef Tongue Curry and Rice’ Was Officially Discontinued on April 7

The Umatoma Hamburg Steak line of Founding Beef Curry and Rice had two versions: a beef tongue version (1,480 yen) and a regular version (1,280 yen). The beef tongue version received a discontinuation notice on March 31, 2026 along with four other items, and was officially discontinued on April 7.

Variation	Price	Discontinuation Notice	Official Discontinuation
Umatoma Hamburg Steak Founding Beef Tongue Curry and Rice	1,480 yen	March 31, 2026	April 7, 2026
Umatoma Hamburg Steak Founding Beef Curry and Rice (this item)	1,280 yen	May 26, 2026	Not yet determined

With this discontinuation notice for the regular version arriving about seven weeks after the beef tongue version’s discontinuation, the “Umatoma Hamburg Steak + Founding Beef Curry and Rice” combination now appears to be disappearing from the Matsuya menu across both versions. The two versions differed in price by 200 yen, but shared the same core flavor profile of Umatoma sauce, Hamburg Steak, and Founding Beef Curry and Rice.

The Lunch Set Version (1,330 yen) Remains Unchanged

There is also an Umatoma Hamburg Steak Founding Beef Curry and Rice Lunch Set (1,330 yen), but as of now it has not received a discontinuation notice.

Menu Item	Price	Discontinuation Notice as of May 26
Umatoma Hamburg Steak Founding Beef Curry and Rice	1,280 yen	Issued (this item)
Umatoma Hamburg Steak Founding Beef Curry and Rice Lunch Set	1,330 yen	None

While the base menu item has received a discontinuation notice, the lunch set version remains unchanged.

A Regular Menu Item Joins the Rush of Discontinuation Notices in Late May

Since the start of May, a series of discontinuation notices for limited-time new menu items (such as the Taco Rice and Pork Steak lines) had been issued in succession, but this latest notice differs in nature, as it targets a regular menu item outside the limited-time category.

Date	Discontinuation Notice Target	Limited-time Category
May 5, 2026	Seasoned Ground Chicken & Egg Bowl, Tokuasa Seasoned Ground Chicken & Egg Bowl, Gorochiki	Partially applicable
May 12, 2026	Salt-based Green Onion Bowl	Limited-time
May 13, 2026	Set Meal of Grilled Pork Loin, Set Meal of Pork Steak	Limited-time
May 21, 2026	3 Taco Rice items	Limited-time
May 26, 2026 (this item)	Umatoma Hamburg Steak Founding Beef Curry and Rice	Regular

A regular menu item has now newly joined the wave of menu discontinuation notices in late May. The fact that only the Umatoma Hamburg Steak version within the Founding Beef Curry and Rice series has been selectively targeted appears to be an extension of the same pattern that led to the earlier discontinuation of the beef tongue version.