Matsuya launches 'Tonjiru Set' today, saving up to 70 yen when paired with a standard menu item

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title: “Matsuya launches ‘Tonjiru Set’ today, saving up to 70 yen when paired with a standard menu item” categories:

• campaign tags:
• app-notification
• point
• app
• matsuya-point published: true created_at: “2026-09-15T10:39:13+09:00” updated_at: “2026-09-15T10:39:13+09:00” thumbnail: “https://cdn.gyumesy.com/articles/8jmjda/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/8jmjda/ogp.png” source_url: “” editor_comment: “As the season for piping-hot pork miso soup returns, it’s welcome news that simply adding it to your usual order saves a little money.” description: “On September 15 at 10 a.m., Matsuya launched the ‘Tonjiru Set,’ which pairs a standard menu item with pork miso soup. Gyumeshi sets save 30 yen, rice bowl sets 50 yen, and set meals 70 yen. A 70-point app-exclusive reward runs in parallel on Matsuya’s online ordering channels.” series_key: null related_articles:
• oinvvn
• ond724
• 5zcmtx

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On September 15 at 10 a.m., Matsuya began selling the “Tonjiru Set with a Standard Menu Item,” which lets customers order pork miso soup together with a standard menu item. That morning, the official Matsuya app also pushed a notification titled “From 9/15 (Tue) 10:00 – piping-hot tonjiru for up to 70 yen off!! ‼️” to mark the launch day.

Three discount tiers

The set discount depends on which standard menu item it is paired with, in three tiers. Gyumeshi (beef rice bowl) sets are 30 yen off, rice bowl sets are 50 yen off, and set meals are 70 yen off. The notification’s “up to 70 yen off” refers to the set meal discount, the largest of the three. Ordering a standard menu item together as a “Tonjiru Set” costs less than adding tonjiru as a standalone item.

Announced through three channels since September 10

This app notification was not the first announcement of the “Tonjiru Set.” On September 10, Matsuya’s official website announced, “From 10 a.m. on Tuesday, September 15, 2026, we will begin selling the ‘Tonjiru Set with a Standard Menu Item,’” and at 6 p.m. on September 11 the official X account (@matsuya_foods) posted the same launch date and time: “‘Tonjiru Set’ goes on sale from 10 a.m. on September 15 (Tue).” On September 14, a notice about an app-exclusive points campaign followed. The app notification that arrived on the morning of the 15th, launch day, capped this series of announcements across the website notice, the official X account, and the app.

A parallel 70-point reward, exclusive to the app

From the same day, September 15, the app-exclusive “Tonjiru Set Bento Point-Up Campaign” has also been running. Customers who buy a qualifying tonjiru set through Matsuya’s online ordering site (Shoben Net) or Matsuya Mobile Order receive 70 Matsuya Points. The campaign runs until 11:59 p.m. on September 28, and Matsuya delivery is excluded. Separate from the in-store set discount, this is a reward aimed at takeout and mobile orders, running alongside it.

Wording written only for the notification, and wording carried over

The notification text reads: “Packed with ingredients, it’s outrageously satisfying 🐷💨 How about adding it to your usual order ✨?” The phrase “packed with ingredients” (gudakusan) also appears in the September 10 notice (“Matsuya’s ingredient-packed tonjiru as a set”) and in the September 11 official X post (“Please enjoy Matsuya’s ingredient-packed tonjiru”), so it carries over existing wording. By contrast, the pun “outrageously satisfying” (a play on ton, the Japanese word for pork, and tondemonai, meaning outrageous), the 🐷💨 emoji suggesting steam, the sensory word “piping-hot,” and the emphasis on the headline using 《》 brackets do not appear in the corresponding notice or official X post. These were written for this notification alone.

Unchanged standard prices and the Tuesday discount slot

Standard tonjiru items, including the standalone tonjiru (240 yen), have kept their prices unchanged so far. Since mid-August, Matsuya has also continued discount campaigns on standard menu items, timed to its Tuesday launch slot, and this tonjiru set follows that pattern.