Matsuya's Official X Account Skips Products for "World Food Day," Calls for Reducing Food Waste

Matsuya’s official X account (@matsuya_foods) published a post tied to “World Food Day” at 5:00 PM on October 16. The post contained no announcements of any specific products or campaigns, serving instead as an awareness message focused entirely on calls to reduce food waste.

The full text of the post reads as follows.

Today, October 16, is “World Food Day” ( ¯꒳¯ )

It’s a day to think about food issues around the world. Things like “order only what you need” and “enjoy every bite without leaving food behind” — let’s start with these small, familiar steps to help reduce food waste 😊

At Matsuya too, we’ll keep cherishing every single bowl of rice as we bring everyone delicious meals! 🍚

October 16 is an international observance day for reflecting on food issues around the world. After touching on these global food issues, the post names two familiar actions — “order only what you need” and “enjoy every bite without leaving food behind” — and closes with Matsuya’s own stance of “cherishing every single bowl of rice.” The text is written in a gentle tone, accompanied by the emoticon “( ¯꒳¯ )” and the emoji 😊🍚.

The Post’s Image Features Macky & Yakky with Earth

The post includes a single image. Against a background evocative of a pale blue Earth, Matsuya’s official mascots Macky & Yakky are depicted prominently at the center, cradling a blue-and-green globe in their arms. Behind them sits a large green recycling arrow, encircled by icons representing everything from food production and distribution to the dining table — rice ears and a tractor, a cargo ship and a truck, cattle, chickens and pigs, and dishes served in bowls and rice bowls. The text “We want to be everyone’s dining table” appears at the top of the image, with “World Food Day” at the bottom.

An Observance-Day Post That Skips Products

Matsuya’s official X account has published numerous posts tied to observance days, including “Meat Day,” “Vegetable Day,” and “Tofu Day.” Many of these link the day to a specific Matsuya menu item — the Black Mapo Tofu Set Meal for Tofu Day, or Shkmeruli for Sweet Potato Day, for example. What stands out about this World Food Day post, among these observance-day posts, is that it makes no mention whatsoever of any specific product or menu item, focusing entirely on the social theme of reducing food waste.

This is not the first time Matsuya has published a message post without any accompanying product or campaign. On September 8, “Rest Day,” it published a post thanking readers without featuring any product or campaign, and on September 29, “Beckoning Cat Day,” it published a post expressing gratitude for good fortune and connections.