Matsuya's Official X Marks "Beckoning Cat Day" with a Thank-You Post, No Product in Sight

At 6:00 p.m. on September 29, Matsuya’s official X account (@matsuya_foods) posted in celebration of “Beckoning Cat Day.” The post introduces the tradition that a beckoning cat raising its left paw invites “connections with people,” and conveys a message of gratitude for the bonds with customers who visit regularly. It makes no mention of any specific product or campaign.

A Post Centered on “Connections with People”

The text of the post reads as follows.

September 29 is “Beckoning Cat Day” ( ¯꒳¯ )

They say that when a beckoning cat raises its left paw, it invites “connections with people” ✨ At Matsuya, we want to cherish our connections with everyone who always comes to visit us 😊

May many more wonderful connections come our way 🐾

The post follows a three-part structure: the origin of the commemorative day (a beckoning cat’s left paw invites “connections with people”), Matsuya’s own sentiment layered on top of it (wanting to cherish the bonds with customers), and a closing line (hoping for many more wonderful connections). Alongside the kaomoji “( ¯꒳¯ )”, three emoji are used: the sparkle “✨”, the smile “😊”, and the paw print “🐾”. Matsuya’s official X commemorative-day posts typically use zero to two emoji, so this one falls on the higher end.

Macky Strikes the Beckoning Cat Pose

The image attached to the post depicts Matsuya’s official mascot Macky striking the beckoning cat pose. True to the post’s text, Macky raises its left paw with a blushing smile, wearing a round ornament around its neck. The background is decorated with yellow flower-like shapes and sparkles, with the date “9 29” and the red text “Kuru-Fuku” (a pun meaning roughly “fortune is coming”) in the upper left, and the large text “Beckoning Cat Day” at the bottom.

The Close of a Day Filled with Commercial Posts

The Beckoning Cat Day post was the final entry in a series of posts from the official X account on September 29. Throughout the day, the account had posted about items tied to products and promotions: a Follow & Repost Campaign to mark the launch of the “Black Mapo Tofu Set Meal,” released at 10:00 a.m. that same day, a Matsuya x Mecha Comic campaign, a taste-test report on the Black Mapo Tofu Set Meal, and an opening report for the Sushimatsu Yachiyo Store. Only the Beckoning Cat Day post, delivered as the evening’s closer, contained no specific menu name or prompt to visit, and consisted purely of words of gratitude.

Official X Continues Its Series of Commemorative-Day Posts

Posts in the format “[Month] [Day] is [Day Name]” have been a recurring feature on Matsuya’s official X account. Recent examples include September 8’s “Rest Day,” the 11th’s “Protein Day,” the 14th’s “Big Eater’s Day,” the 17th’s “Italian Cuisine Day,” the 21st’s “Respect for the Aged Day,” and the 23rd’s “Autumn Equinox Day” — a pace of roughly once every few days since the start of September. Many of these posts use the kaomoji “( ¯꒳¯ )”, a pattern this Beckoning Cat Day post follows as well. Posts that name no product or campaign are not unusual in this series either; the September 8 “Rest Day” post follows the same pattern as this one.