Matsuya Launches 4 Shkmeruli Items Plus Dedicated Extra Cheese at 10:00 Today

At 10:00 on Tuesday, June 16, 2026, Matsuya added Shkmeruli to its official menu as part of its 60th Founding Anniversary initiatives. The lineup totals 5 items: the regular-style Shkmeruli Set Meal and Shkmeruli Rice Set, the Hot Pot-style Shkmeruli Hot Pot Set Meal and Shkmeruli Hot Pot Rice Set, plus the dedicated Extra Cheese topping at 120 yen. Of the 4 main items, the 2 regular-style items are available at all stores, while the 2 Hot Pot-style items are store-limited.

Lineup, Prices, and Nutritional Info for All 5 Items

Item	Serving Style	Price (tax included)	Calories	Protein	Fat	Carbohydrates	Salt	Availability
Shkmeruli Hot Pot Set Meal	Hot Pot-style, Set Meal	1,190 yen	1,477 kcal	56.8g	77.4g	129.4g	5.5g	Store-limited
Shkmeruli Hot Pot Rice Set	Hot Pot-style, Rice Set	1,090 yen	1,453 kcal	55.6g	77.2g	124.3g	5.4g	Store-limited
Shkmeruli Set Meal	Regular, Set Meal	1,090 yen (Only 890 yen)	1,405 kcal	52.2g	71.7g	128.9g	5.1g	All stores
Shkmeruli Rice Set	Regular, Rice Set	990 yen	1,381 kcal	50.9g	71.5g	123.7g	5.1g	All stores
Extra Cheese (side menu)	Topping	120 yen	72 kcal	4.6g	5.7g	0.6g	0.3g	All stores

The Set Meal comes with rice, salad, and miso soup; the Rice Set comes with rice but no salad; and the Only option comes with neither rice nor salad.

Store-Limited: The 2 Hot Pot-Style Items; All Stores: The 2 Regular-Style Items

Of the 4 main items, the 2 Hot Pot-style items — Shkmeruli Hot Pot Set Meal (1,190 yen) and Shkmeruli Hot Pot Rice Set (1,090 yen) — were treated as store-limited. The 2 regular-style items, Shkmeruli Set Meal and Shkmeruli Rice Set, are available at all stores. Just before the 10:00 launch, the Shkmeruli Hot Pot Rice Set was the only item still listed on the official menu without the “Store-limited Menu” label, appearing as available at all stores. At 9:58, that label was added, bringing both Hot Pot-style items into alignment as store-limited. This suggests the number of stores able to serve the Hot Pot-style version with its accompanying soup is restricted, with the line drawn based on the added workload of the serving format.

Price Gaps: Regular vs. Hot Pot, and Set Meal vs. Rice Set

The regular-style Shkmeruli Set Meal (1,090 yen) and the Hot Pot-style Shkmeruli Hot Pot Set Meal (1,190 yen) differ by 100 yen. The Hot Pot version comes out ahead across every nutritional measure — calories +72 kcal, protein +4.6g, fat +5.7g, carbohydrates +0.5g, salt +0.4g — likely reflecting the extra ingredients and soup that come with the Hot Pot style. The same 100-yen gap holds between the Rice Sets, from 990 yen for the regular version to 1,090 yen for the Hot Pot version, meaning the added cost of the Hot Pot style is set at a flat 100 yen regardless of whether it’s the Set Meal or the Rice Set.

Extra Cheese at 120 Yen: A Topping Dedicated to Shkmeruli

The side menu Extra Cheese (120 yen, 72 kcal, 5.7g fat) launched alongside the main lineup. It’s 80 yen cheaper than the existing cheese-based side menu item Extra Cheese (200 yen), suggesting it’s designed to be poured on top of Shkmeruli’s cheese sauce specifically. Shkmeruli Rice Set (990 yen) plus Extra Cheese (120 yen) comes to 1,110 yen, and Hot Pot Set Meal (1,190 yen) plus Extra Cheese comes to 1,310 yen — positioning it to also function as an add-on that lifts the average spend per customer.

Arriving After Roughly Two Weeks of Advance Buildup

The Shkmeruli launch was built up in stages over roughly two weeks: an official X post on June 3 previewing a recording session with Georgian Ambassador to Japan Teimuraz Lezhava and Mie Sonozaki, a June 9 teaser for the 60th Founding Anniversary Shkmeruli Festival, an official announcement on June 11 of the Worldwide Simultaneous Matsuya Shkmeruli Revival, a launch announcement with 60th-anniversary key visual on official X on June 12, and a teaser posted the day before, at 18:05 on June 15, reading “Ready to eat? (╹◡╹)”. Today at 10:00, all 5 items appeared on the official menu as announced, formally kicking off the Shkmeruli Festival.

Overlap with the 60th Anniversary Campaign Lineup

The Shkmeruli launch date also overlaps with the Matsuya Mobile Order Triple Point Campaign (June 16-30), which begins the same day. For the 2 all-store Shkmeruli items (the regular-style Set Meal and Rice Set), ordering via Mobile Order earns 3 times the usual Matsuya Points, and they also qualify for the PayPay Coupon offering 40% cashback (on orders of 800 yen or more, limited to Matsuben Net, Matsuya Mobile Order, Matsuben Delivery, and the Matsuben Net Mini App) that closes today, June 16. The design concentrates the 60th-anniversary payment campaigns onto Shkmeruli’s launch day.

Shifted to the Limited-Time Tier as of 9:58

As of 9:58 on Tuesday, June 16, 2026, the official menu confirmed that 3 items — Shkmeruli Hot Pot Set Meal, Shkmeruli Set Meal, and Shkmeruli Rice Set — had shifted into the Limited-time tier.