Matsuya's Official X Account Announces Bundle Deal Campaign with Up to 250 Yen Off
Matsuya’s official X account (@matsuya_foods) posted at 1:00 PM on May 23, 2026, re-announcing the takeout-only “Bowls & Taco Rice Bundle Deal Campaign” (10:00 AM, May 19 – 11:59 PM, May 31, 2026; available via Matsuben Net and Matsuya Mobile Order). The post features an image showing photos of the four eligible menu items along with the campaign period and eligible services, promoting a discount of up to 250 yen.
Original Post
Buy a bundle of bowl menu items and Taco Rice bento boxes through the Matsuya App and get up to 250 yen off — the campaign is on now✨
The post text is a single line, concisely conveying that the offer applies to takeout bundles of “bowl menu items and Taco Rice bento boxes,” with a discount of up to 250 yen.
The Four Eligible Menu Items Featured in the Attached Image
The announcement image attached to the post lines up photos of the four eligible menu items.
| Order Shown | Menu Item |
|---|---|
| 1 | Kimchi Kalbi Bowl |
| 2 | Beef Bibim Bowl |
| 3 | Taco Rice |
| 4 | Sausage & Egg Taco Rice |
When the campaign was first announced in the official notice on May 15, the eligible lineup consisted of five items: Beef Bibim Bowl, Kimchi Kalbi Bowl, New Grilled Beef Bowl, Taco Rice, and Sausage & Egg Taco Rice. This time, however, the image shows only four items, with New Grilled Beef Bowl left out. Since New Grilled Beef Bowl carries the restriction of being “excluded from sale at Matsunoya co-located stores and My Curry Shokudo co-located stores,” the takeout-focused promotion may have been narrowed to the four items for that reason.
Campaign Overview (as Shown in the Image)
| Item | Details |
|---|---|
| Campaign Name | Bowls & Taco Rice Bundle Deal Campaign |
| Period | 10:00 AM, Tuesday, May 19 – Sunday, May 31, 2026 |
| Eligibility | Takeout only |
| Eligible Services | Matsuben Net, Matsuya Mobile Order |
| Excluded Service | Matsuben Delivery |
| Discount | Up to 250 yen off (any combination of types and sizes allowed) |
At the center of the image, “Up to 250 Yen Off” is displayed prominently in large red text, while a ribbon in the upper right corner emphasizes that the offer is takeout-only.
Three Stages of Announcement: May 15 Reveal → May 19 Start Notice → May 23 Re-announcement
Here is a timeline of when this campaign was announced.
| Date | Channel | Content |
|---|---|---|
| May 15, 2026, 3:01 PM | Official Notice | Campaign announcement (advance notice of May 19 start) |
| May 19, 2026, 10:32 AM | Official App | Push notification on the start date |
| May 23, 2026, 1:00 PM (this post) | Official X | Re-announcement during the campaign period |
This re-announcement came about 8 days after the May 15 reveal and 4 days after the May 19 start. With roughly 8 days remaining until the May 31 end date, it functions as a renewed push to drive traffic in the campaign’s second half.
Both Eligible Taco Rice Items Already Carry a May 21 Discontinuation Notice
Taco Rice and Sausage & Egg Taco Rice, both included in this campaign, had already been marked with a “*To Be Discontinued Successively” notice on the menu page on May 21, 2026 — part of a simultaneous discontinuation notice covering three Taco Rice-related items, including Hamburg Steak with Taco Salsa Set Meal.
| Menu Item | May 21 Discontinuation Notice | Included in This Campaign |
|---|---|---|
| Taco Rice | Yes | Yes |
| Sausage & Egg Taco Rice | Yes | Yes |
| Hamburg Steak with Taco Salsa Set Meal | Yes | No (falls outside the bowl category) |
The two items still carrying the discontinuation notice remain included in this campaign, meaning the bundle discount stays available right up until the campaign ends on May 31. That leaves roughly 8 more days in the window to buy these soon-to-be-discontinued Taco Rice items at a discount through the takeout bundle deal.
Editor's Note
The two Taco Rice items already flagged for discontinuation are still included in the bundle deal — with about a week left, now's the time to grab takeout if that's your plan.
