Matsuya App Sends Push Notification Announcing Start of Bundle Deal Campaign Today

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title: “Matsuya App Sends Push Notification Announcing Start of Bundle Deal Campaign Today” categories:

• campaign tags:
• coupon
• app-notification
• app published: true created_at: “2026-05-19T10:32:34+09:00” updated_at: “2026-06-14T13:15:56+09:00” thumbnail: “https://cdn.gyumesy.com/articles/a994eu/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/a994eu/ogp.png” source_url: “” editor_comment: “Takeout promotions pass the baton from the Matsuben Net double points and PayPay 10% cashback that ended 5/17 to the ‘Bundle Deal’ campaign that began at 10:00 today.” description: “At 10:32 on May 19, the Matsuya App sent a push notification for the Bowls & Taco Rice Bundle Deal Campaign (May 19–31), which began at 10:00 today. Bundle-buying 5 eligible menu items through Matsuben Net and Matsuya Mobile Order saves up to 250 yen.” related_articles:
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At 10:32 on May 19, 2026, the Matsuya App announced via push notification the Bowls & Taco Rice Bundle Deal Campaign (through May 31), which began at 10:00 today. Sent 32 minutes after the campaign started, the notification promotes savings of up to 250 yen on bundled takeout orders.

Original Notification Text

Title: 【Save up to 250 yen】Bowls and taco rice too! Bundle Deal Campaign underway❗️

Body: Mix and match any types and sizes for a great-value takeout bundle😆 Through 5/31

The title uses brackets to highlight “Save up to 250 yen,” while the body concisely conveys the campaign’s key feature, “mix and match any types and sizes,” along with the end date (through 5/31). An emoji at the end of the title (“❗️”) and one in the body (“😆”) give it a friendly tone.

Campaign Overview

The campaign details, announced in an official notice dated May 15, are as follows.

Item	Details
Campaign name	Bowls & Taco Rice Bundle Deal Campaign
Period	May 19, 2026 (Tue) 10:00 – May 31 (Sun) 23:59
Eligible services	Matsuben Net, Matsuya Mobile Order (takeout)
Eligible menu items	Beef Bibimbap Bowl, Boneless Short Rib and Kimchi Bowl, New Grilled Beef Bowl, Taco Rice, Sausage and Egg Taco Rice (5 items)
Discount	100 yen off for a set of 2 / 150 yen off for a set of 3 / 200 yen off for a set of 4 / 250 yen off for a set of 5

Customers can freely mix types and sizes from the 5 eligible items, with tiered discounts of up to 250 yen off the combined price.

Promotion Lineup Swap at 10:00 on May 19

At 10:00 today, May 19, two campaigns ended and two began, swapping out the takeout and X (Twitter) promotion lineup all at once.

Until 10:00 on May 19	From 10:00 on May 19
Matsuben Net Double Point Campaign (through 5/17) ended	Bowls & Taco Rice Bundle Deal (5/19–5/31) begins
PayPay up to 10% cashback (through 5/17) ended	Chimichurri Thick-Cut Pork launch commemoration follow & repost (5/19–5/25) begins
App 50–70 yen off coupons (through 5/19 10:00) ended	(Successor coupon not yet announced)

The Matsuben Net double points, the PayPay coupon, and the new menu item + classic menu app coupons ended one after another between the 17th and the morning of the 19th, replaced by the newly launched “Bowls & Taco Rice Bundle Deal” and “Chimichurri Thick-Cut Pork follow & repost.” Today’s push notification serves as a member announcement marking the handoff of takeout promotions from a “point-rebate focus” to a “bundle-discount focus.”

Campaign Announcement Patterns in App Notifications

Announcing campaign launches through Matsuya App push notifications has continued since May, as shown below. It operates as a cross-cutting channel for informing app members about new campaigns.

Date and time	Campaign
May 7, 2026 11:39	Announcement that the PayPay up to 10% cashback coupon is being distributed
May 11, 2026 6:01	Early-morning notification of coupon distribution for new and classic menu items
May 12, 2026 11:32	Notification that Kobito Part 2 pouch distribution has begun
May 12, 2026 22:42	Coupon notification re-sent on the evening of the Batachiki launch day
May 16, 2026 10:41	Announcement of the Kakuremomojiri Giant Plush lottery follow & repost
May 19, 2026 10:32 (this one)	Announcement of the start of the Bowls & Taco Rice Bundle Deal Campaign

Since the start of May, announcements to app members have continued at a pace of one to two per week. This bundle-deal campaign launch notification is the sixth announcement to Matsuya App members in May.

Thumbnail

Because the worker pre-generates an iOS-style push notification image, there are no image citations in the body.