Matsuya Official App Sends Push Notification Today Announcing Launch of Bundle Deal Campaign

At 10:32 AM on May 19, 2026, the official Matsuya app sent a push notification announcing the “Bowls & Taco Rice Bundle Deal Campaign” (through May 31), which had begun at 10:00 AM that same day. Sent 32 minutes after the campaign’s start, the notification promotes discounts of up to 250 yen for bundled takeout purchases.

Original Notification Text

Title: [Save Up to 250 Yen] Bowls and Taco Rice Too! Bundle Deal Campaign Now On❗️

Body: A great-value takeout bundle deal — freely mix and match types and sizes😆Through 5/31

The title uses brackets【】to emphasize “save up to 250 yen,” while the body concisely conveys the campaign’s key feature — “freely mix and match types and sizes” — along with the end date (through 5/31). A “❗️” at the end of the title and a “😆” in the body give the notification a softer, friendlier tone.

Campaign Overview

Details of the campaign, announced in an official notice dated May 15, are as follows.

Item	Details
Campaign Name	Bowls & Taco Rice Bundle Deal Campaign
Period	Tuesday, May 19, 2026, 10:00 AM – Sunday, May 31, 2026, 11:59 PM
Eligible Services	Matsuben Net, Matsuya Mobile Order (Takeout)
Eligible Menu Items	Beef Bibim Bowl, Kimchi Kalbi Bowl, New Grilled Beef Bowl, Taco Rice, Sausage & Egg Taco Rice (5 items)
Discount	100 yen off for a set of 2 / 150 yen off for a set of 3 / 200 yen off for a set of 4 / 250 yen off for a set of 5

Customers can freely combine types and sizes from the 5 eligible items, receiving a graduated discount of up to 250 yen off the total list price.

Promotion Lineup Turnover at 10:00 AM on May 19

At 10:00 AM today, May 19, two campaigns ended and two began, marking a moment when the takeout- and X-related promotion lineup turned over all at once.

Before 10:00 AM on May 19	After 10:00 AM on May 19
Matsuben Net Double Point Campaign (through 5/17) — already ended	Bowls & Taco Rice Bundle Deal Campaign (5/19–5/31) — started
PayPay Up to 10% Cashback Coupon (through 5/17) — already ended	Follow & Repost Campaign for the Grilled Thick Pork with Chimichurri Sauce Release (5/19–5/25) — started
App 50–70 Yen Off Coupon (through 5/19 10:00) — ended	(No successor coupon announced as of this writing)

The Matsuben Net Double Point Campaign, the PayPay coupon, and the new-menu-plus-standard-menu app coupon all ended in succession between the 17th and the morning of the 19th, and in their place the “Bowls & Taco Rice Bundle Deal Campaign” and “Follow & Repost Campaign for the Grilled Thick Pork with Chimichurri Sauce Release” newly began. Today’s push notification serves as a member announcement marking the moment takeout promotions pass the baton from a “point-rebate-centered” approach to a “bundle-discount-centered” one.

Pattern of Promotion Announcements via App Notifications

The pattern of announcing campaign launches via push notifications from the official Matsuya app has continued as follows since May. It functions as a cross-cutting channel for informing app members of new campaigns.

Date & Time	Campaign
May 7, 2026, 11:39 AM	Announcement that the PayPay Up to 10% Cashback Coupon was being distributed
May 11, 2026, 6:01 AM	Early-morning notification of new-menu and standard-menu coupon distribution
May 12, 2026, 11:32 AM	Announcement of the start of Kobito Series 2 pouch distribution
May 12, 2026, 10:42 PM	Coupon notification re-sent on the evening of the Batachiki release date
May 16, 2026, 10:41 AM	Announcement of the Kakuremomojiri Extra-Large Plush Toy Lottery Follow & Repost Campaign
May 19, 2026, 10:32 AM (this notification)	Announcement of the Bowls & Taco Rice Bundle Deal Campaign launch

Since the start of May, promotional announcements to app members have continued at a pace of one to two per week. With this bundle-deal launch notification, this marks the sixth announcement to Matsuya app members in May.

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Since an iOS-style push notification image is pre-generated on the worker side, there is no image citation within the body text.