Matsuya Adds 'To Be Discontinued Successively' Notice to Three Taco Items Including Taco Rice

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title: “Matsuya Adds ‘To Be Discontinued Successively’ Notice to Three Taco Items Including Taco Rice” categories:

• menu tags:
• term-limited
• discontinued published: true created_at: “2026-05-21T11:18:34+09:00” updated_at: “2026-06-14T13:38:35+09:00” thumbnail: “https://cdn.gyumesy.com/articles/7gjm4e/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/7gjm4e/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/menu/” editor_comment: “Taco Rice debuted as the star of summer, and the discontinuation notice arrives right after it was added to the bulk-buy campaign, which feels a bit hurried.” description: “All three items released on May 5 — Taco Rice, Sausage and Egg Taco Rice, and Hamburg Steak with Taco Salsa Set Meal — have been tagged ‘To Be Discontinued Successively.’ The notice came on day 16 after launch, during the Bowl & Taco Rice Bundle Deal Campaign period.” related_articles:
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On May 21, 2026, the note “※To be discontinued successively” was added all at once to all three items in the “Taco Rice” series, the summer menu lineup released on Tuesday, May 5, on the Matsuya official website’s menu page. This is a discontinuation notice arriving on day 16 after launch.

Details of the Three Items Given Discontinuation Notices

All three items are offered in the limited-time category. Prices and nutritional information are as follows.

Menu	Category	Price	Calories	Protein	Fat	Carbohydrates	Salt Equivalent
Taco Rice	Bowl	580 yen	637kcal	17.8g	18.0g	96.2g	3.4g
Sausage and Egg Taco Rice	Bowl	760 yen	793kcal	27.1g	30.0g	97.2g	4.1g
Hamburg Steak with Taco Salsa Set Meal	Set Meal	990 yen	1028kcal	37.9g	43.5g	113.8g	5.5g
Hamburg Steak with Taco Salsa Only	Set Meal (Only)	790 yen	624kcal	29.8g	41.3g	28.9g	3.9g

The Hamburg Steak with Taco Salsa comes in two formats: the set meal (990 yen) and the single item (790 yen). The set meal version, which includes rice and salad, comes to 1028kcal, making it the most substantial of the three items. Taco Rice and Sausage and Egg Taco Rice are listed in the Bowl category, while the Hamburg Steak with Taco Salsa Set Meal is listed in the Set Meal category.

Timeline of Recent Discontinuation Notices for New Menu Items

Since the May 5 notices for the seasoned ground chicken items and Gorochiki, discontinuation notices have been piling up at roughly a weekly pace. Below are the days from release to the “To be discontinued successively” notice (for new menu items from April onward).

Notice Date	Menu	Release Date	Days Elapsed
Tuesday, April 28, 2026	Stir-fried Chicken with Butter Soy Sauce Set Meal and Only	Tuesday, March 31, 2026	28 days
Tuesday, May 5, 2026	Chunky Stewed Chicken Curry and Rice	Tuesday, April 14, 2026	21 days
Tuesday, May 12, 2026	Salt-based Green Onion Bowl	Tuesday, April 21, 2026	21 days
Wednesday, May 13, 2026	Set Meal of Grilled Pork Loin	Thursday, April 23, 2026	20 days
Wednesday, May 13, 2026	Set Meal of Pork Steak	Tuesday, April 28, 2026	15 days
Thursday, May 21, 2026 (this time)	Three Taco Rice items	Tuesday, May 5, 2026	16 days

At 16 days, the three Taco Rice items are the second-shortest recent pace, after the Set Meal of Pork Steak (15 days), which received its notice on May 13. A cycle in which discontinuation notices arrive within a month of release has continued in succession for new menu items since late April.

In addition, on May 5, discontinuation notices were also added at the same time to the existing Seasoned Ground Chicken & Egg Bowl and Tokuasa Seasoned Ground Chicken & Egg Bowl, bringing the total of items given discontinuation notices in May alone to nine, including the three Taco Rice items this time. With the three Chimichurri Thick-Cut Pork items launching on May 19 in between, the lineup is turning over at an accelerating pace.

Discontinuation Notice During the Bundle Deal Campaign Period

Taco Rice and Sausage and Egg Taco Rice are among the five eligible menu items in the “Bowl & Taco Rice Bundle Deal Campaign” (exclusive to Matsuben Net and Matsuya Mobile Order, up to 250 yen off), which runs from 10:00 on Tuesday, May 19 through 23:59 on Sunday, May 31. This discontinuation notice was added during that campaign period.

Date	Event
Tuesday, May 5, 2026	Three Taco Rice series items released
Friday, May 15, 2026	The “Bowl & Taco Rice Bundle Deal Campaign” (5/19–5/31) is announced, with Taco Rice and Sausage and Egg Taco Rice included as eligible items
Tuesday, May 19, 2026, 10:00	Bundle deal campaign begins; three Chimichurri Thick-Cut Pork items also launch at the same time
Thursday, May 21, 2026 (this time)	“To be discontinued successively” notice added to all three Taco Rice series items

The bundle deal campaign is scheduled to continue through May 31, with 10 days remaining. Meanwhile, the Hamburg Steak with Taco Salsa Set Meal is not among the bundle deal’s eligible items, so it is the only one of the three items that gets no sales boost from the campaign.